Views on the usability and search engine friendliness of the Web site

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Website usability is from the user to obtain information to describe the site design, the friendliness of the search engine from the site is easy to be indexed by search engines and get good results of the search, the site design should pay attention to the important factors. Search engine friendliness means that Web site content is more easily indexed by search engines, which means that users gain access to information through search engines, and the ultimate goal of search engine friendliness is to make it easier for users to get information.

The ultimate goal for the consumer Web site is to sell goods, and the ease of use of the site is conducive to a good user experience, there are two main roles: the relevance of content and stimulate users to click into your site. Therefore, the usability of the website reflects the whole search behavior, including: Search query, Web browsing, get a page of the previous page and the next page, feel the content meets the needs, scanning content (fast browsing), reading and so on.

In terms of user usability, the content architecture is more important than the Web interface. A good architecture and interface means that the site has a search engine friendly content. Interface friendliness is a site area that benefits users and search engines, including navigation and links. People want to understand where they are in the site. Location hints not only tell the user where they are, but also tell the search engine what position the page is in throughout the station.

As far as our website is concerned (www.gllzb.com), there is an initial design of the "Information Center" column, initially just think that the website of the web is not too high information requirements, so did not do too much attention, to later we found that if the navigation bar has such a column, relative to the search engine, Friendliness would be better, here the search engine can follow the link you have left to find the page he wants, when we attach importance to the information, from the background of the traffic can be seen, the user search the keyword is also relatively more up, which for the establishment and search engine friendliness has some help, At the same time, the relevant collection of the site will also have some benefits!

SEO solution is to let users come through the search engine to your site, ease of use is to allow visitors to complete what you want them to do.

The main problem with usability is this: for users, what they can't see is equivalent to not being there, just like SEO, if your site doesn't rank, that means your site doesn't exist.

Home SEO and ease of use is very important. Home to prompt users in the first time the station is about what content, what purpose. At the same time, guide them quickly to the target page they are looking for.

For the Business-to-consumer Web site, you should focus on the following few details:

Directory Pages: Directory links use keywords, do not plug unrelated directories together, which affects the relevance of each directory.

Product page: Use the product name to address the product, give the product introduction, let the user understand the product at the same time, the introduction contains the key words.

The linked target page should provide content related to the keyword so that users get what they are looking for.

Usability Analysis: Usability analysis is the key to finding usability problems, and usability analysis should also subdivide your content keywords according to user needs.