Vigilant video industry Fierce competition becomes "0 and game"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, a number of video sites composed of "anti-Piracy alliance" and Baidu video "copyright controversy" uproar, we all stand on their own dimension "to protect the copyright", "Save the industry", but are two distinct rhythms. In this regard, the industry generally believe that this is just another form of business, both are intended to rob the video entrance. But in any case, after the uproar, the "copyright controversy" but also left the internet industry more thinking.

Why is it always a search engine? data aggregation function and open gene

The search engine has two parts: Indexing system and retrieval system. The former is through the crawler to aggregate network content and create an index table. The retrieval system processes the user's search terms and then searches the index for answers. The data explosion, now that the index table is extremely large and complex, the search engine has done very deep and thin. But because search engines are inherently open, they need to aggregate different sources of content, and the risk of infringement is inherent.

Looking back at Baidu, from 10 onwards, they have been the Chinese Music Association, the Chinese Federation of the text and other copyright associations to sue. The end result is out-of-court settlement. Baidu in this process in addition to perfecting the library and other products copyright, and the industry to form a harmonious distribution model to help industry growth, but also formed a mature copyright awareness and copyright protection means.

In fact, in addition to Baidu, "do not do evil" Google, the domestic search for a heterogeneous Black Horse 360, the once popular film and television search engine Thunder dogs have been involved in similar copyright disputes.

In 04, Google launched an ambitious digital library program to digitize offline books, including 17922 of 570 Chinese authors. Google was sued by U.S. publishers and writers in 05, after a 3-year lawsuit to settle the case, but was dismissed after protests over the interests of Chinese copyright owners. YouTube, its video site, is also plagued by copyright issues.

10 Universal Record Limited music and other international four record companies v. Sohu, Sogou company infringement of copyright to provide its 105 songs, the total of the 54 million yuan in the case, the settlement of the end of this year. And the Thunder and the dog also involved in the "Anti-Piracy Alliance," including litigation.

It can be seen that the search engine is easy to deal with copyright issues. The outcome of the proceedings is often an out-of-court settlement. The contradictions between the special roles and copyrights of search engines, including American law, are also being balanced. This process, the search engine's anti-piracy technology and awareness is also increasing. Google launched a new anti-piracy technology in 2011 years, which will remove pirated materials and links within 24 hours.

Crawl content is the bounden duty of search engine, the focus is whether Baidu crosses the line

In these events, different conflicts of interest, different search engines, but the user's attitude is almost the same: support for search engines. Whether it is "easy to rely on" Baidu or "accelerated information flow" of Google, provide people with the search for answers, information and services convenience. Baidu traffic First data can also illustrate this point.

Users are accustomed to free services, but there are still users willing to pay for the service. As far as music is concerned, high definition music can be obtained from the paid membership service offered by Watercress FM. This digital content Baidu, Google can not, and will not crawl. Therefore, the search engine crawl itself is open content. Renren this need to log in before the information can be browsed, search engines are not crawled. If the site in the robots agreement declared prohibit search spiders, search engines will not crawl, Taobao is the use of this way to prohibit Baidu Crawler index.

So Baidu crawl the content of each video site, whether the search engine services beyond the boundaries?

The copyright code of search engine in information service already has the guiding principle of "haven principle".

The principle points out that when a copyright infringement case occurs, when the ISP (Network service provider) only provides space services, does not produce web content, if the ISP was informed of infringement, there is the obligation to delete, otherwise it is considered infringement. If the infringing content is not stored on the ISP's server and is not informed about which content should be deleted, the ISP will not be liable for infringement. Later, the Haven principle was also used in search engines, networked storage, online libraries and so on. The Haven principle consists of two parts, "Notice + removal" (Notice-take down procedure). (Excerpt from Baidu Encyclopedia)

So if Baidu is simply retrieving other video site content, provide users with some descriptive information, summaries, and links, which are sheltered under safe havens.

Baidu now directly through its Baidu video, audio-visual client broadcast third-party content, in the use of Baidu Video search, such as the search for a TV series, display content may be from the music, Youku, thunder and so on. Click to play, although it is displayed corresponding to the site's playback page, but the URL did not occur jump. and Baidu Shadow stick aggregation These products content, naturally also have corresponding behavior.

Controversial focus of two: 1, the original content has been infringed, Baidu to provide the index is tort? For example a site will be some no Internet video, some new online movie upload, Baidu Index to provide users and play. 2, the website already has the original content copyright, the Baidu Index comes over and plays, does not remove the video content source and the advertisement case, whether infringement?

Within the red line, the product provides integrated "box" service is the trend

Google's mission is to accelerate the flow of information, and it wants people to stay short enough to bring users to their destinations in search results pages. And Baidu's mission is "simple to rely on", Robin Li 08 put forward "box calculation" strategy, to provide Baidu users WYSIWYG search services. Different ideas have different approaches. In other words, anti-piracy, the protection of genuine is recognized as the right direction, but search engine boundaries where, there is no written provisions.

The development of Internet companies has always been from point to line, to face, or even form an Internet service complex. In other words, the Internet enterprises have the center, but the service is borderless, as long as the user-related needs, the surrounding needs, can meet to meet, to achieve cross-border services. Baidu's statement also cited the data pointed out that the problem video has a specific channel for strict treatment, this is an indisputable attitude; At the same time, in order to enhance the user experience, reduce the video jump intermediate process of product innovation trend is indisputable-integration, providing integrated services is the entire search industry in the future trend.

Renren or Weibo users may have the impression that the video link that appears in the information flow can be previewed directly in the form of a small window and does not require a jump. Micro-blogs and micro-letters for Third-party URLs that appear in the past need to invoke Third-party browser browsing, and now can be directly in micro-blog and micro-mail browsing. It is also said that they act as browsers by embedding the browser kernel.

Now either the video player wants to play the role of the browser or the browser wants to act as the player. In short, different product forms are extended to each other to provide integrated services, integration means seamless interface experience.

The use of fast seeding directly into the video web site, direct playback, the fast-seeding pad client itself will integrate the browser and player functions. This year, a trend of browser products is also to add video directly to see the function. 360 So, the cheetah so, Sogou and so on provide similar "embedded" playback function.

Search engine in indexing content to reduce user jump, this is based on the user experience of the general trend, we believe that this is a road to innovation to advance the beneficial attempt. All premises are legitimate and lawful, and follow the rules of the game and the interests of all parties. The key to this problem lies in the "Red Line", which can neither damage the cake of one party nor hit the enthusiasm of the technological revolution.

Take UGC content for example, its red line is: if it is a reference, need to indicate the source, like in the micro-Bo send micro-letter, you can forward, but do not put the content of others to their own name, as a respect for the basic rights of others performance. In addition, if the copyright content side is not willing to, you can ask you no longer reference. With the major scientific and technological media between the articles reproduced, since the media articles are reproduced everywhere, the original author declared the reservation is red line, this is only the moral level and professional spirit of the constraints. The site also has similar copyright notices.

What is the red line of video content, perhaps also need copyright parties, search engines sit down to talk, after a game will be clear. If cooperation, the video site can obtain more traffic from the search engine and users, and search engines can provide better search services, to obtain a greater competitive advantage, users can easily access, find good video content. If in the rule blank area namely the Court of law, even mutually kill, not only cannot solve the problem from the essence, will also be a zero sum game.