Vigilant! Selling links may damage the site itself

Source: Internet
Author: User
Keywords Vigilant

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Recently in the Overseas SEO Forum and SEO articles discussed the most is that Google began to sell links to the station to punish, at present, perhaps because the market is still far from reach the industry level, so the impact is relatively small.

The reason is some PR very high site because the sale of links by Google directly reduced the PR, and so on, according to the current observation of the situation, there are PR9 directly to the site of PR8,PR8 or even directly reduced to PR6. Some time ago, the DMOZ incident in overseas relatively large repercussions, although it was proved to be only a false alarm, but a lot of paid catalogs because Google insists on punishing this kind of trading link behavior and is directly down the right. It is the first time that Google has punished such a large area for paid links, and it can be clearly seen as a sign of human rights.

The individual has a certain view of this approach to Google, after all, it seems that Google is less open, for the site owner, any way to promote the role of the site is worth trying, and now any search engine including Google's own webmaster guide also said very clearly:

Google and most other search engines use links to identify reputations. The position of the site in Google search results depends on the results of the analysis of the site to which the link points. Link based analysis is a very important way to measure the value of a website, which greatly improves the quality of web search. The number and quality of links affect ratings, and quality matters more.

However, some SEO and webmasters purchase and sell links without considering the quality, source, and long-term impact on the site. By buying links to improve site rankings is a violation of Google webmaster Guidelines, the site in the search results in the rankings have a negative impact.

Not all paid links violate our guidelines. If it is advertising for the purpose, rather than to manipulate the search results, then the purchase and sale of links to the behavior of the normal network business activities. A link purchased for advertising purposes indicates this nature.

Excerpt from the Google Webmaster Guide

Another point is that Google also has a similar catalog description in its definition of SEO:

SEO is "search engine optimizer" abbreviation. Many SEO offers site owners a number of useful services, including writing content, planning the structure of the site, and helping to find the relevant directories that the site can submit to.

From the two mutually confirmed, Google to general SEO means in addition to spam and other illegal means, there is one thing is very clear is to enter the directory. Now Google a large number of down the right directory and penalties for the sale of links to the site, in addition to the fight to almost become an economic chain of the link industry, but also further compressed the possible activities of the SEO space.

The only way to evade the technology is at least not yet found, no one knows what Google Next will do, we can do is if their PR high enough, must not deliberately to sell your links, if there is no PR, also do not deliberately to find, otherwise it may damage to your site itself, Although from now on, there is no report that the high PR station rankings have any effect, also did not say because the purchase of paid links are punished, but if you do not often read the Google Webmaster Guide, I suggest you read the following links:

http://www.google.com/support/webmasters/bin/answer.py?answer=66736&topic=8524

SEO to do is always consider the future dynamics, if not enough early warning and pre-judgment ability, then search engine optimization art can not grasp the essence.

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