Viishow will expand other categories to improve quality

Absrtact: May 22 News, the annual sales have already been over billion on the line viishow the biggest goal this year is to improve quality. Viishow General manager Chen Zhi-wan said, only the promotion of quality, pull high customer unit price, and then to give customers a higher brand identity, to the user to mention

May 22 News, the annual sales are already over billion on the line viishow the biggest goal this year is to improve quality. Viishow General manager Chen Zhi-wan said, only the promotion of quality, pull high customer price, and then to give customers a higher brand identity, in order to provide users with higher value.

It is reported that viishow this year has no scheduled sales targets, no requirements for performance, as long as the overall development of the platform to follow. "Of course, the growth rate can not be less than 30%, if the overall platform for the development of the big, but the brand has no corresponding development that we lag behind, and the cat and other platforms for brand performance also have requirements." "Chen Zhi-wan believes that following the market development is healthy, benign, but the pursuit of additional sales will take risks."

Viishow this year to improve the quality, regardless of the increase in product cost investment, reduce a certain degree of profit. When the product quality to achieve Chen Zhi-wan expectations, Viishow will start gradually to the offline layout, is expected to open next year shop.

Chen Zhi-wan said that the line shop only to do boutique, first in the one or two-line city layout. Offline Business Viishow will look for the traditional offline companies to cooperate, the offline business to the professional person responsible.

"Because Viishow has developed to a certain extent, and then large-scale increase in sales is not easy, so long as the maintenance of healthy development, follow the market." Chen Zhi-wan said the company will begin to expand horizontally to expand its business to other categories. "We will be in underwear, women's wear, children's clothing and other categories to develop, according to the category to create a new brand." ”

The development trend of men under the line, Chen Zhi-wan that personalized brand will live more moisture, because men also began to pursue the personality of clothing, style. Especially after 85 of users grow up, these users want more fashionable clothes. and the personalized style of a brand such as Mattel is no longer prominent, and development will gradually slow down.

"The future of online shopping will become the basic configuration of life, online market is likely to reach half of the entire retail market." "So Chen Zhi-wan that the future of the electric business is still a big space for development." and mobile electric business also for the online market to provide a new increment, Chen Zhi-wan that the BoE has the hope that the micro-letter occupy a certain advantage.