Village trading over billion electric business village interpretation of wealth myth

The village trade over billion "electric merchant village" deduce wealth myth. The "customer department" of a Taobao store in the village of the Army PO

Reporter visits Guangdong's first "electric Business Village"--The wealth myth of the military Po village in Jieyang

According to the latest report released by Alibaba, China has found 14 large "Amoy Bao". This includes the Jieyang of the eastern Tin Chang Village, which is the first in Guangdong province to have a proven "electric business village".

Army Po Village is a "food professional", in recent years, food processing plants survive difficult, village people also go out for a living. Some young people in the village to do clothing business began to return to the founder of Taobao shop. After the village entered the official line of sight in June, Jieyang proposed to create "E-commerce first village." Less than half a year, the village soon developed into a "Amoy bao" ――490 households, 2690 of people's small village, nearly half opened more than 1000 shops, in less than six months of time turnover doubled. After the "double 11" online shopping festival, the village created more than 100 million dollars in sales records.

"Double 12", this reporter in the village witnessed this "Amoy Bao" festival.

Direct hit "Double 12": The money earned in a day is three times times the monthly wage

From the outward appearance, the biggest difference between the military Po village and other Chaoshan villages is that the color ――27-year-old Tin Town Committee members Chen Zhongye, and the village of the boys together, the village did not stick tiles, mosaic wall powder became the representative of the Orange Taobao. Villagers also put into the village that village road called "Wisdom Street", in the village, it is countless Taobao physical stores and wholesale stores.

On the afternoon of December 12, the village was festive. Small Xu rode a motorcycle in a hurry, parked in a Taobao wholesale store doorway, into the shop to get a pile of jeans. This year's "double 12" has not finished, small Xu Taobao has received nearly 700 pairs of trousers orders, each pair of trousers earn about 10 yuan-this means that a small Xu a day to make 7000, which is almost a small Xu work one months wages three times times.

Villagers Wu drove a motorcycle in a wholesale shop before stopping, directly mentioned 10 pieces of twist-padded clothes. The day before yesterday afternoon to the morning, her Taobao store also received more than 50 orders. and wholesale shop boss Xu Xiaobin to reporters, "double 11" that two days, his wholesale shop turnover of more than 600,000 yuan, his 400 square meters of warehouse now said there are tens of thousands of pieces of inventory.

Young man: The Village Electric Business Association president is only 26 years old

Reporter in the village also saw a wholesale store boss-a "", he was too busy to rise to talk with reporters. There are 4 partners in this wholesale shop, the largest 28 years old, the youngest was 21 years old, and they gave the store a name called "Yes Tide"--one of the partners, Yang Pengjia said, the line to pick up the goods are the surrounding villagers, they are in their own shop after the sale of goods to "replenishment" or "delivery." Such a Taobao wholesale shop, mainly more Taobao stores supply, the daily operating amount has reached a hundred thousand of Yuan.

"I was in Guangzhou 13 line to do clothing wholesale, back to the village less than 8 months." Yang Pengjia said he watched the business get better day by day, and more and more strange faces have come to pick up the goods here recently. ”

The village also set up the association of Electric dealers, President Xu Tian is only 26 years old. He and Peng good experience similar, are in Guangzhou wholesale market do wholesale, part-time do shop. Until see the village's small partners are back to start a business, so with an appointment like, "Spring Festival once everyone left to open shop." Xu Tian now not only has a number of Taobao stores, but also operates a day cat shop, and is starting their own children's clothing brand, has 4 generations of factories in the processing of clothing for him.

3 o'clock in the afternoon more, Xu Tian open the market price of 300,000 yuan car left the shop to collect money.

Operating mode:

Village-shaped with distributors almost 0 cost open shop

A wholesale shopkeeper Xu Xiaobin told reporters that the village Taobao business, by the brand, ordinary open shop villagers and on behalf of the factory three links, such as his brand to design their own clothing, buy materials to the generation of factories, OEM factory to do, and the villagers are shaped with distributors, will brand information online, take orders and then from the brand merchants to take goods, The package is mailed to the customer.

In this way, wholesalers bear the risk of the backlog of goods, and villagers almost "0 risk, 0 cost" can make money.

Look back: How did the "Electric business Village" come into being?

June 29 This year, Jieyang Mayor Chen to the military Po Village research. Soon after, Jieyang created "e-commerce first village" steering group set up, Jieyang municipal party secretary Combo as group leader.

Considering that the majority of the young people's economy is weak, jieyang coordinated financial institutions to take out 10 million yuan of loans, financial discount 50%. Xu Tian to build their own brand when the application of 400,000 yuan discount loans, two days to account, which makes him in the "Double 11" launched their own products. Eventually, Xu Tian's online shop sold more than 1.2 million yuan during the "Double 11" shopping festival.

Jieyang Municipal Party Committee invited experts to start lectures, organized Taobao youth to study in the field. Military PO Village Training class has become known as the "Taobao classroom." Training began in July with more than 20,000 participants.

Chen became the regulars in the village. "Come too diligent no statistics." Tin Chang Town Committee member Chen Zhongye said that the mayor will also come to the village in the evening for a walk to the various stores to understand the situation.

Tirade

Wealth myth

Army PO Village A total of 490 households, more than 2,690 people, engaged in the electricity quotient of the villagers more than half.

At present, the village operates a total of more than 1400 Taobao stores, physical stores 38.

September The village Taobao store turnover of 35 million yuan, and to the "double 11" shopping festival in November, the village Taobao shop monthly turnover has exceeded 100 million yuan.