Vine's killer, real impromptu culture catching young vigor

Editor's words: If Instagram is an art museum, Vine is a neighborhood party. Instagram has Facebook as a patron, and through professional video editing tools in the Vine PK with the advantage of the interim. However, Vine is hiding a killer-"unique culture", it creates a real, impromptu cultural atmosphere, it can flutter caught young vitality, let users express a passionate emotion, and Instagram video sharing function of the gene or the United States to share, This may be the Vine counterattack Instagram a powerful weapon. Most of our online social interactions are through specialized tools. If you want to share your status with your family and friends, choose Facebook, and if you want to talk to other people about what's going on at home and abroad, Twitter is preferred, if you want to show your photos every day with friends, Instagram. What if you share video? Well, there's no single answer at the moment. Both Facebook and Twitter have added video-sharing capabilities to their services. Facebook bought Instagram,twitter to launch its own photo-sharing service. Now, two companies have spread the war to the video field, which is actually a proxy war, behind the real protagonist for Instagram and Vine. Instagram seems to be on the "easy to share" side of the first city, but Vine has proved its amazing endurance, it seems to have a hidden killer function: "Unique culture." Vine, once a blockbuster, was once the first app in the itunes App Store and was instantly favored by big brands like Calvin Klein and Dove. Later, Instagram launched its own video feature and pushed it to more than 100 million users on the first day of release. According to Instagram CEO Kevin Strom (Kevin systrom) The description of the function, sounded Instagram has sounded the death knell for Vine. Instagram has better video tools, such as the ability to remove video clips, add filters, keep the video up to 15 seconds, and have stunning image stabilization features. The new feature was used by 5 million of users on the first day of the Instagram release of the video feature. In fact, after Instagram's video was released, the use rate of vine was immediately lowered. The most obvious example is the large decline in external sharing of Vine video, as acknowledged by people familiar with the matter. 11 days after the Instagram video feature was released, BuzzFeed, the US News aggregation website, asked, "is Vine's end coming?" "But by the end of June this year, Vine again on the iOS downloads list." When it is today, it is stillMost popular apps except games. More importantly, in terms of video sharing, the data show that the total number of active users and participation of vine is higher than Instagram. In short, despite Instagram's success in numbers and functions, Vine is still thriving like a young man. Why do you say that? The best explanation is the unique culture that Vine creates. Instagram provides a better editing tool for a large user base. But the Instagram video-sharing gene is still shared by the US map. Vine can be said to have started from scratch, creating a "crushing" culture that feels loosely, informally and strangely. More importantly, most of the videos we see on Vine are "impulsive" masterpieces. To be sure, on Vine, there are a lot of 6 seconds of art-worth video and a lot of high level video. But Vine is more about serving the public and letting them tell others what they are doing with a short video. Vine is popular because it creates an impromptu culture. These videos do not need to be crafted so that, in a way, the threshold is lowered, and users can display their lives through video. In Vine, video "authenticity" is better than quality. By browsing Vine's most popular video, we found that the image of the user on Vine was younger, darker and happier than in real life. In short, Vine is very cool, very stylish, and it creates a scene. If Instagram is an art museum, Vine is a neighborhood party. Take a Vine video of the singer Tyler the creator as an example, it concentrates a lot of things, completely impromptu. Through Vine videos, we can see other people's world. It is a passionate emotion. It pounced on the youthful vigor. We don't know about video sharing, especially the future of mobile video sharing. YouTube, the truly dominant player in the field, still has the power to destroy all its opponents. Instagram's highly specialised tool may now win temporarily, making Vine seem to have been myspace to fight Facebook. But the "real" and "impromptu" culture on Vine is completely different from what we see elsewhere. It has been prepared for a "backlash." (Kirk)