Vinyl record revival can go far

Changing the mode of development of the record industry, more shrinking video retail, century-old HMV once on the verge of bankruptcy. However, chickens roar, someone always willing to challenge the difficulty. AID Partners, a private equity fund, took over HMV last year and immediately introduced ACH Capital (08088) early this year for HMV Central. After the renovation of the shop, this week's test.

According to media reports, for a new look HMV playing old and new elements crossover (cross-border mashups), the lower digital, the upper dedicated vinyl area, suction "nostalgia off." HMV new master plans to create success, the old Bi did not dare comment. I am interested in the vinyl area in the end is driven by nostalgia digital and other product sales, pure gimmick (gimmick), or vinyl disc itself is an important part of sales?

Listening to songs has entered the streaming era, legal download may step CD after today, vinyl record deadlocked, I am afraid even the industry also unexpected.

A mid-year report released by market research firm Nielsen Soundscan earlier this month showed that vinyl disc sold 4 million in the United States in the first half of this year, up more than 40%. In 2013, vinyl records sold 6 million in the United States, the most since 1991. According to the trend of the first six months, the annual sales volume of vinyl disc can easily surpass the level of last year.

Of course, the sales of millions of vinyl records a year are far behind the sales of billions of CDs and digital music. However, as American popular pop singer Taylor Swift said, the record is not without the future, but to break through the dilemma to find the gap. "Little Tin" means not necessarily a vinyl record, but the phenomenon of vinyl disc second spring is enough to trigger the eating of food, including retailers such as HMV.

The Way Out for the Music Industry Whether HMV's new owner, founder and chief partner of Huiyou Hu Jing Shao, hopes for an O2O (Online to Offline) development strategy is yet to be verified by time. But as the saying goes, everyone knows who you are. Digital combination of entities, whether it can lead the music industry recovery path, by the insiders to provide personal experience, a unique reference value.

Old Betty and Taylor Swift for a reason. Apart from sitting at the age of 24 as a nine-figure dollar-beggar, the main reason is that the "Little Days" should be invited by the "Wall Street Journal" at the beginning of this month and be published in the newspaper's critically acclaimed commentary Insights into the future of the music industry. "Little Tin" big wave, what do you mean:

First, Taylor Swift argues that for a long time no fans asked her for an autograph. Do not misunderstand, this sentence does not mean "Little Tin" popular decline. What Swift means is to capture the cool shots of close contact idols and for the first time to share 'historic moments' with their girlfriends and even strangers, what is more effective and reliable than the phone's selfie?

Second, an Swift actress friend said "Little Tiny", a movie recently voted, the remaining two siege, Swift friends ultimately unsuccessful. the reason? In the eyes of the director, the importance of Twitter fans over the acting. Regardless of whether or not the loser can not eat the grapes, but Swift concludes from this one conclusion: the more you follow the Internet world, artists more access to opportunities for development, with no development in the past where the followers follow the model Very different.

Thirdly, in the YouTube era, the singer's live performance was downloaded N times earlier than the video, the concert was uniform, and the audience would soon miss it. Artists have to rack their brains, with a variety of performances to retain fans.

Swift comments threatened that the prospects for the record industry is very optimistic. Old Bi did not think that the revival of vinyl did not mean that dinosaurs could be resurrected, saying that it was a silent protest against the digitization beneficiaries and perhaps closer to the truth.

This article is Copyright: HongKong XinBao Financial News