Viral marketing can also be Word-of-mouth marketing diffusion-type promotion of great power

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Last week, admin5.com Webmaster Network triumphantly received a QQ message: Dear, I am xxx. Guess the impression you have in my mind? I picked out a treasure doll for you, and you look like Oh! Then the Web site, at first thought it was QQ what the virus did not dare point, later friends said is not a virus, asked me to fill in after the landing of information she and I can be sent out Taobao personalized dolls. So I opened the link, the original is Taobao Amoy Lake landing page, after landing a fill in a personal name and address information page, when I filled out the address and input the phone received the verification code, then entered the Amoy Speech friend Story page. This is the original Taobao Amoy River is an activity, through the landing Amoy speech to participate in the game, take the doll activities, you can get and gift to friends Taobao Official limited edition doll. The specific activity address is not issued here, we can see the landing Amoy rivers and lakes.

I filled out the information after the friend sent me a "wretched man" doll, although the wretched but also very cute, a total of 18 dolls for you to choose, when you receive a friend Gift doll can also give 6 more dolls to other friends. Click on the doll you want to give away the gift link through a variety of network ways to send friends, only you send out the doll by a friend to fill in the information before the successful recipient of the doll before you can receive. At that time found to transfer to others, a little feel trouble don't want to play. But again, the doll is also very cute, and before the information has been completed to this step, or transfer it, or before the Kungfu is in vain. So holding this mentality will be the doll link and forwarded 6 friends, although there are two friends did not fill out the information to collect, but also has four friends successfully filled out the information, it seems not only I can not block the lure of dolls.

After careful reflection, not by exclamation Taobao promotion ability, this activity is really a powerful viral marketing ah, with fun cute doll attractive This is the first step, through Taobao a wide range of user base and SNS popularity quickly to promote the campaign to attract users to participate in this is the second step, Setting up a doll's way of getting it is neither too easy nor too good to make you feel like you have a chance to get it but pay a price. This price is through a variety of ways to get dolls to let users more involved in Taobao now push the SNS Amoy River activities to expand and stabilize the user base. There are three ways to get dolls, one is to participate in questionnaires but friends give three is the search doll puzzle. Three ways will allow you to participate in different degrees to Amoy rivers and lakes, deepen the impression of Amoy rivers and lakes, played an indirect role in the spread of the lake.

And this activity is the most powerful last step is the viral marketing and Word-of-mouth marketing of the perfect combination, let the spread of the spread of proliferation, to attract more potential users to stabilize the existing user base. The core is a friend to give the link, you get someone else to give the doll does not mean that you will be able to receive, you have to successfully transfer to others before you can receive, when your friend successful pick up, your doll is successful received. But your friend here has uncertainty, he only to be presented to others to ensure that the doll received. The spread of this type of diffusion is terrible, and is not the point of proliferation, because you can give six friends, there will always be at least more than a friend to pick up dolls, this would be a net spread, and this spread broke the restrictions of Taobao users, and at the same time promote Taobao and Taobao SNS, Taobao accounts with the people so know that Amoy rivers and lakes even become loyal users, Amoy rivers and lakes of the original users to participate in activities, increased loyalty to the site increased the site stickiness, not Taobao users so registered to become Taobao users. Viral marketing aims to achieve, and send the doll itself is to improve the site Word-of-mouth things, Amoy Lake also carried out to receive the doll's user photo Show doll activities, to improve Word-of-mouth is also a great help.

Through this marketing event of Taobao, webmaster can learn a lot, especially some local portal community type of site, through the event to give small gifts activities to allow more users to participate in the interaction of the site, users and users and potential users of Word-of-mouth can play a good role in the promotion. Like the A5 trading forum in the chat area will not regularly report some of the activities to send cash and prizes to improve user activity to enhance the vitality of the site. In the activities of the time also learn to use a number of tips to allow users to actively participate in the spread out, this recent A5 trading forum launched the A5 forum Phase II A5 coin swap activities are very good, some of the forum currency is not available to users can use the forum currency for A5 to provide various activities, forum currency more people willing to participate in, People with less forum money will be more active in earning more forum coins to participate in future activities. Promotional activities The most important thing is virtuous circle, long-term use is kingly.