"Viral marketing" that means something.

There is about "viral marketing" one said, the industry has long been familiar with the use of viruses to do low-cost marketing, has long been used to. However, the author was recently introduced by a friend of the penny game fascinated, can't stop, really toxic not shallow, presumably this is the legendary viral marketing, indeed severe. It's kind of interesting to say the subtlety.

Nowadays, the younger generation of white-collar workers, most like online vegetables to steal food, see white-collar busy day work, busy stealing vegetables, most like to play, known as "Geek" "genius" of the very petty company general manager Mr. Liang a heart, called "very petty have ' pliers '", so, there are "pliers" cent of the news Ma Shan spread, so very petty began to borrow money for the enterprise to do viral transmission. Nowadays is not the popular vegetables to steal food the game? Liang immediately thought of the game. Since everyone likes the game, why not go with the flow? So, a plan to play the game "pliers" began. This is just the beginning, the wonderful is still behind.

Given the popularity of the taste, the beginning of the game set is very simple-the puzzle. To attract people's eyeballs, but also to consider their own costs, the question is, how to spell this picture? Liang Indeed, he knew. This puzzle is different from the general jigsaw puzzle, and the introduction of competitive mechanism, the use of a special way to fight. But to spread the message, by word of mouth alone, seems too late. The fastest way to spread is probably not the Internet. Very petty on the Internet to do the article.

The so-called interlocking, planning is really so. As early as last year, very petty developed a set of customer relationship management software. The software is based on the principles of human memory, the long-term remember and often think of the client is about 150, this said by the Oxford University of Dunbar, the famous "150 law." This system not only borrows this law, but also integrates the business wisdom and thought of the Liang 29. To say this software, there is really a bit of spirituality, in addition to the daily mass mail, record customer information, mass text messages, mailing publications and so on, it can also be tied to the sales system, large all the operations can be achieved through the system, so that not only save the financial trouble, but also save the cost of hiring a warehouse operator. In this way, when the game software was born, all the news immediately through this system, spread to all over the world. For a time, visitors to the site are in constant stream.

In just one weeks, the number of daily visits to the very small organ site broke through 5 digits. Because of the money, usually to play the game in the face of such a good job, naturally think of their friends and relatives, two of times the spread has become inevitable, which brings the site's traffic has multiplied.

The increase in click-through rate brings a series of cascading effects, and as soon as you click, the virus spreads. Because of the increase in traffic, very petty of the site has become a communications media. Very petty companies to use this, homeopathy also for customers to become a propagandist. Customers do not have to pay any fees, their brands can be easily spread through a very petty platform. Only this point, attracted very petty customers have come to borrow "pliers", borrowed the "pliers", and then very petty this network media a propaganda, their website clicks also quietly heating up.

However, the only way to spread is far from enough, very petty and came up with another strange trick. As the saying goes: "The interest is the best teacher", very petty use this one wisdom, did the article. Since everyone likes to play games, then in the game, it must be the most focused time, and in the most focused time, subtly add the company's propaganda language, it is better? Very petty also borrows another famous saying: "The lie is said 1000 times, also became the truth". What's more, it's just spreading brand value, not lies. Very petty all the game interface background all add own logo, at the same time told the players to play, "very petty nail clippers for nine consecutive years won the title of China's first brand nail clippers," "gift to send ' pliers ', petty not stingy," this classic speech became the game "virus."

What's more, it is very petty to give prizes to these winners every week, the momentum of the vast, spread far, not ordinary print media can and. It is said that all the winners who received very petty nail clippers, after hearing of the award, first the spirit of full satisfaction, when received exquisite petty nail clippers, material can also be satisfied, double happiness, let them actively to the friends around to publicize this great victory and discovery. As a result, the ultimate winner "very petty" not only won the word of mouth, but also like a virus to invade the depths of our hearts.

Classics always twists, since it is a virus, still have to consider the ability of virus to fight continuously. Very petty moves are also changeable. Recently, with the increase in site clicks and the new Year approaching, very petty also actively respond to the call of the party and the state, playing "with The Times", the introduction of another "gift." It is said that the creator of the game intentionally made an upgraded version of the jigsaw puzzle, meaning in the game to inject people's ideological and emotional, playing the game can be all the game as their second base, very petty money is also according to the characteristics of human nature, named "Challenge the world's top 500", meaning that more people to participate in the penny, To challenge, but also hope to challenge the spiritual and material to maximize the satisfaction.

At present, very petty many customers heard this strange recruit, also began to sharpening, Yunnan International Network has begun to invest in the development of this project, said, two months later, will be officially published. and Jiangmen an art glass enterprise, also formally enable very petty customer relationship management and sales system. They know that this is just the beginning. The virus must penetrate into the target inside, conform to the human nature is the key.