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Hello everyone, I am the Phantom of the Rain. Before we talk about two aspects of the size of competition, respectively from the search engine search results page number and Baidu index some related data to see the keyword competition size, interested friends can look at the previous two articles: "Xu Zi rain: Keyword search results page to see the keyword competition size" " Xu Zi rain: Search keywords Baidu index to see the keyword competition size. Today I went on to tell you, mainly from the keyword search results of the website data to teach you to identify the competitive size of keywords, I hope you can learn something.
Any one keyword to want to know how much competition, first we want to see the number of pages of search results, the second we need to see is the number of search results, many people ignore this point, that the search results are about 1 million, that the competition is certainly not too big? Actually, if the homepage of the website, Even the first three pages are independent sites, then you have to choose the industry you must be cautious, because the competition in this industry is not generally big. The following specific to tell you how to more keyword search results of the site data to see the competitive size of the keyword.
We look at the search results page of the independent site data, general to see the first page of the site data, the first 10 pages of the site data, the number of auction sites, analysis of these site data we can find this keyword competition size.
1. The first page competitor strength
No matter how to do SEO, on the homepage of the site data is definitely the most we need analysis, is also the first to analyze, because the first page of the site will be our most direct competitors, so it is necessary to analyze them. One of the first to analyze is the auction site, followed by the natural ranking of the number of sites. This can be divided into the following numerical ranges:
(A) More than 5 of the number of competing sites is highly competitive, in the 3-5 competition medium, less than 3 of which are not even competitive smaller points.
(B) The first page of competitors are the internal pages of a common website (SME station): less competitive;
(C) The first page of the competitor's common web site has no more than 5 home pages: Medium to small;
(D) The first page of competitors are either the homepage of the ordinary website or only 1-2 high quality station home page or table of Contents page: belong to Medium;
(E) first page competitor has 3-7 high quality stations (industry station, government station, portal station) homepage or catalog page: belong to the medium deviation;
(F) The first page of competitors has 7-10 high quality station home page or table of contents: It is a difficult word.
2, the first 10 pages of independent domain name site number
The more independent domain name sites appear in the first 10 pages of search results, the more difficult it is to optimize the word. Subdivision can be divided into the following numerical range:
(a) Within 10 separate domain names in the search results: less competitive;
(B) There are 10-30 independent domain names in the search results: medium to small;
(C) There are 30-50 independent domain names in the search results: medium;
(D) There are 50-70 independent domain names in the results of the search: medium biased;
(E) There are 70-100 independent domain names in the search results: highly difficult;
3, the specific website data analysis
For the keyword search results of the site data we must make good analysis, because only look at some of the above data can only see some superficial phenomenon, if you want to dig deeper into some potential competitor's strength, so see the surface phenomenon is impossible to achieve the effect we need. The following specific to tell us how to analyze competitor data, or to my "Shanghai gree Air-conditioning repair" as an example:
A, home independent domain name a station, 2 high Weight Site Classification Directory page, the other are high weight site content page, the number of search pages in 2 million, the first 10 pages of independent domain name site number in 30, the degree of competition should be in the middle of the small position.
B, Next I think to see the home page ranking the best independent domain name site data, and then look at the home page of the lowest ranking independent domain name site data, do a comparison, analysis of their own there is no possibility to surpass them.
The above figure can be seen, the homepage of this site without professional optimization, indicating that we are still very likely to go beyond this site. Check the site's Baidu backlinks, you can find that external links are some classified information sent information, means single, this is a weakness.
C, look at the second page of the site, analysis with the first page analysis method, and then look at the fifth page, tenth page, so we can analyze the "Shanghai Gree Air-conditioning repair" This keyword competition size.
Well, this article is written here, there are any questions about this can communicate with me, my qq:843745641
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