Virtual community Point burst China animation industry, the output value will reach 100 billion

The Kingdom of Locke to pry children's entertainment industry chain 2007, Google's informal release of the 2007 rankings of the fastest growing 10 search keywords, two children's community website "NET Child" children's Society (WEBKINZ) and the "Penguin Club" Children's community (Clubpenguin) by the second and sixth, Children's Virtual interactive community is beginning to arouse wide concern in the industry. At the end of the same year, only two years of history, but already had 700,000 paid users, more than 12 million active users of the American children's virtual community "Penguin Club", Disney to buy 700 million dollars. This business myth immediately awakened entrepreneurs on the other side of the ocean.　　After that, children's network communities have sprung up. Now, in China, Tencent's Children's network community, "Locke Kingdom", the highest number of online users at 800,000, quarterly active users of 44 million, this user size almost occupy the Chinese children's Internet market half of the country, become China's largest children's network community. "Culture and animation interactive entertainment products will become a service." "March 17-19th, in the" China Development Forum 2012, "held at the Diaoyutai National Guesthouse in Beijing, the chairman of Tencent's board of directors and chief Executive Officer Ma issued a speech saying that the internet and cultural and entertainment industry integration brought about by the model innovation," in fact, pry the whole cultural industry chain. " "Disney bought a child virtual community" Penguin Club ", Cross-border online games to create a comprehensive brand culture industry chain."　　The "Luo kingdom" of the children's community of Tencent is driven by the magical world of the virtual community, extending from the line to the offline movies, books, education, toys and many other fields, and developing the children's entertainment industry chain comprehensively. 100 billion yuan industry big cake Now, "a game in front of Christmas like selling a movie, made a CD-ROM sales to gamers, is facing a big challenge." This kind of culture and animation interactive entertainment products will become a service, so that content and production of commercial services to the form of the end user, this distribution model is the future of the Internet and cultural and creative industries a trend of change.　　"Mr Ma, chairman of Tencent's board of directors and chief executive, said on 17th at the China Development Forum 2012. The Internet and creative industry will be the inevitable trend of the future development of online games. Ministry of Culture Minister Cai recently in the "17 China Animation Industry Development Achievements Exhibition" said, to the "Twelve-Five" end, the Chinese animation industry output value will reach 100 billion yuan. , its huge industrial interests arouse many attention. As a result of the animation industry behind, by animation dominated by the Chinese children's entertainment market is basically Japanese and American enterprises occupy.　　Analysts believe that in the network era, the emergence of children's games will bring a turnaround, with the Internet cartoon image in the real world, China's local children's entertainment brand will break through the group, the Chinese people to usher in their own Disney around the corner. Compared with foreign countries, Chinese children's online games industry development scale and prospects are rather optimistic. According to the authoritative department statistics, as of June 2010, IThe country is close to 89.6 million children aged 5-15, who are mainly visiting children's entertainment communities.　　And among them, the Chinese children's network community representative "Locke Kingdom" at the same time the number of online users has exceeded 800,000, 2011, its quarterly peak active users reached 44 million, almost occupy more than half of the children's Internet market users. The online pan-entertainment industry chain with many online active users has also achieved excellent results. According to the Luo kingdom related personage discloses, 2011, Tencent and the Jiangsu Phoenix Literature and Art publishing house cooperates the children book, up to now has more than 2 million printing volume number, about 40 million yards. Last year's National Day launched the same name film "The Kingdom of Locke!" Shenglong Knight, won 35 million box office, became a black horse in domestic animated movies.　　According to industry insiders, these figures, although compared to 100 billion of the industry output is negligible, but the kingdom has now opened the Chinese animation industry wealth The key to the door of the hand. How far does the user base decide to go? is the Kingdom of Locke an online game? It would be a big mistake to simply think it's just an online gaming product.　　It is based on the Internet as a platform for children's virtual Magic Amusement park, where children can learn magic, make friends, participate in interest associations and so on, rich encyclopedia knowledge will be in the various forms of questions and answers appear. For the community of children addicted to the network of community concerns, the Kingdom of Locke also put forward the corresponding countermeasures, such as every 11 o'clock in the evening to the next 6 o'clock shut down the server, every hour to remind eye exercises and fitness gymnastics, information filtering, from the source of bad information, and so on. Educational experts pointed out that the "Kingdom of Locke" in fact conforms to Montessori education teaching requirements, that is, in the free operation of the communication, scientific culture, language and other aspects of the ability to train. The game is the best education. In fact, the game is not just a simple play, for a young person in the study stage, if the way of learning knowledge through textbooks, through the parents ' education, teacher's guidance, so that their way of knowledge confined to a frame inside, this will stifle the intellectual development in the embryonic stage of the creativity of children, In the rebellious period of adolescence is a kind of depression. The Kingdom of Locke provides parents with an entertaining platform.　　In their eyes, the Kingdom of Locke is not only a brand of online games, but also a good child learning brand. After more than 2 years of effort, the Kingdom of Locke has gathered hundreds of millions of highly active children and quickly expanded its business to new platforms and new business areas.　　At present, the Luo kingdom's offline product has covered the book publication, the animation movie, the toy periphery and the student electronic education product and so on many important areas, and obtains lets the industry approbate achievement. Disney is from anime, the film begins to create a cartoon brand, and the Chinese company, represented by the Kingdom of Locke, is creating a cartoon brand from a virtual community and then extending it to other parts of the industry chain, and with the continued efforts of the Kingdom to build a pan-entertainment chain, I believeThe local "Disney" era of Chinese children is coming. (edit: Liu) This article is only for the transmission of information, does not mean to play the point of view or have confirmed its content