Virtual operations to negotiate users only 200,000: not free of this industry

Sina Science and technology news September 16, since the first commercial in May this year, the total number of users of 19 virtual operators so far only 200,000, which undoubtedly shocked the industry, in the recent "2014 Sina 4G and virtual operator Forum," the bus online chairman Wang Jinhu Blunt, is currently the worst of the era of virtual operators, Because in the mobile communications market penetration has been nearly 100% times, the virtual operators to enter, in addition, the price of zero upside down, very detrimental to the virtual operator sales. However, Wang Jinhu still optimistic about the future of virtual operators, that China will also be the best virtual operators of the era of development.

The virtual operator was late for admission

Recently, the Ministry of Industry disclosed in a document, "in order to implement the State Council on the encouragement and guidance of http://www.aliyun.com/zixun/aggregation/17946.html" > Private investment in the healthy development of a number of views on the requirements, To encourage and guide private capital to further enter the field of telecommunications, my department in May 2013 launched a mobile communications resale business pilot work. Since May this year, a number of private enterprises have officially put number, mobile resale business users have reached more than 200,000 households.

Although the Ministry of Information in this document, said the "Pilot overall situation is better," but it is widely believed that the number of users only 200,000, this is not a good pilot, obviously the number of users is not ideal.

And in "2014 Sina 4G and virtual operator Forum" on, the bus online chairman Wang Yu Shu Shuo, "is currently the worst era of virtual operators, bad where?" We look at, in Europe and the United States, virtual operators in the development period, the entire mobile market penetration rate of 40%, and now, China's mobile communications users in the city's penetration rate, almost to 100%, some people even 2 number, 3 number. Where can virtual operators find new markets today? Therefore, I think this era of development of China's virtual operators market environment has been poor.

Price mechanism needs to be straightened out

He thinks that the second question is everybody knows zero upside down and virtual operators to take over the wholesale price, than the three operators sold to consumers more expensive, leading to a virtual operator to develop a user posted a certain amount of money, and if the virtual operators are priced than the three major operators, then why do consumers choose virtual operators? So from the mobile communication itself, the price factor is also restricting China's mobile virtual operators,

He said, zero upside down if the solution, the formation of a resale enterprise and the basic operators of the price formation mechanism, there is also a large-scale development of the problem. At present, the virtual operators have not yet been to large-scale development of the user stage.

It is reported that the virtual operators are expected to develop 10 million users this year, but now only 200,000, which means that the remaining 3.5 months, each month to develop more than 3 million, this goal can be imagined. Wang Jinhu think, can not say now 25 virtual operators each have no exerting force, but on the one hand zero upside down cause no power to develop users, on the other hand there is no price advantage, it is difficult to develop.

The outlet of the virtual operator

Since the market environment is like this, the price mechanism is so, is not really China's virtual operators have no way out? Wang Jinhu not think so, he believes that China's virtual business development, and Europe and the United States than is the best era.

"The experience now shared by virtual operators is not to play with the three operators on a runway, that is, to change the runway," he said. Though it is a licence to resell mobile communications, but play is not mobile communications, are using the mobile Internet thinking, many do all the virtual business enterprises are doing app, this app in different subdivision areas, have to do games, health, open platform, including bus online, in the mobile life services.

Therefore, Wang Jinhu believes that the virtual operators of the way out is in each of their traditional segmentation, through the mobile Internet strategy, to establish a business model, and to provide users with free mobile communication is precisely the means to obtain these users, more than a lot of pure Internet companies a link and means, You can enhance the service for the user. (Cang)