Virtual operator First round shuffle countdown: Service into competition focus

The stable pattern of the three telecom operators is changing quietly, with 19 virtual operators entering the market next month with the issuance of virtual operators ' licences. Although initially only 500,000 numbers were put into the market, this would bring some new changes to the long closed telecommunications market. According to Tencent Science and technology, these newcomers at this stage of the first work is to establish a brand, followed by their own business scope, to develop different competitive strategies to attract users. Tencent technology from the initial visit of several enterprises, each strategy is broadly divided into two categories: the first is the integration of their core business into the market, the second category is to open up a subdivision of service areas. At present, different virtual operators tend to put forward different operating strategies, and tend to rely on the existing stock users for the idea of verification. According to Tencent Science and technology, some operators provide free nationwide public transport mobile WiFi network, some rely on a large online store to provide 1 to 1 of the service, some focus on health care, and some manufacturers are adept at using their own internet advantages, a variety of strategies. But for these virtual operators, the time is not comfortable, according to the Chinese Virtual Operator alliance Secretary General Shong revealed that in the pilot period each priority will serve their own stock users, so at the end of 2015 during the pilot period, the competition will not be so obvious. However, the relevant agencies are expected to say that the virtual operators occupy the market size within 5 years will reach 50 billion yuan, after the pilot period will usher in the first round shuffle. Brand first-hand since the end of last year's Ministry of Industry issued a virtual operator license plate, the licensing enterprises began to plan development. Up to now, 19 licensed enterprises have set up a special division or independent company to operate the virtual operator business, and some also launched a separate virtual carrier business brand. such as the recent release of the music language communication Miao more, Eschde U. Friends, Gome's polar Letter (English g++) and so on. In addition, a number of virtual operators have launched the virtual operation of the 170th segment of the signal test, the current super nearly 70% of the enterprise completed with the operator billing platform docking work, as long as operators put number, virtual operators based on the 170th segment of the business can be launched. According to close to the Ministry of Industry-related business departments informed Tencent technology, virtual operators will be the fastest launch in the middle of next month, the initial release number of about 20,000, different enterprises based on the area of service fine-tuning, the overall size of about 500,000. From the current preparatory work, the development of virtual business brand is recognized as the first step, which will be beneficial to the future operation of virtual operator business, because this can be used to get rid of the company's established knowledge of the enterprise, through the promotion of the use of the brand users psychologically easier to accept. From the information obtained from Tencent's internal channels, the virtual operators are far more than 19 companies, and the third batch has already started submitting materials, including Baidu, an internet giant. However, faced with the fierce competition among the three operators of the market, these virtual operators are obviously unlikely to develop, how to position themselves, how to adopt a strategy toA key step in the early stage of the firm's market. Survival rules the traditional telecom operators are the number and tariffs stuck to users, to provide users with services. And the virtual operator is to penetrate the service and service of the user. Tencent technology from the initial visit of several enterprises, despite the different strategies, but still have common ground. Roughly divided into two categories: the first category is to integrate their core business into the market, the second category is to open up the service sector. The first type of representative is one of the first to receive the bus online, combined with the new media, mobile WiFi and mobile internet and other areas of the resource advantage, bus online will build mobile communications products and the core competitiveness of the brand. Wang Jinhu, Chairman and CEO of the bus online, said in an exclusive interview with Tencent technology our competitiveness is mainly from several aspects: first, in the public transport and new media fields for more than 10 years, the industry and the needs of the bus passengers are very understanding; the second is to comply with the development of mobile communications market, customer-centric, Do a good job of bus subdivision; third, public transport WiFi and mobile IM products to the mobile communications business synergy, in China and wheat users can be free to use Mywifi as the brand of nationwide public transport mobile WiFi network, to obtain a better bus ride experience. According to Tencent Science and technology, the fastest starting from May, users can experience this free WiFi service on the bus. In addition, the bus online-made mobile IM products Mike will also provide users with multiple voice/video calls and other functions to further enhance and expand the user's communication experience. Similar strategy companies have di-letter, Eschde, audio communications, Suzhou snail, as the domestic professional mobile phone retail, wholesalers, its inherent channels and no less than the channels of operators, these advantages make it as a virtual operator in the sale of the card at the same time the advantages of implanting their own services. Di Xin Tong founder Liu Donghai recently with Tencent technology alone said: After 20 years of development, Di-Tong has accumulated hundreds of millions of user resources, with more than 1700 chain of direct stores, covering most of the country. Objectively speaking, having a large mobile phone user base is the biggest congenital advantage of the virtual operator. And in Liu Donghai view, 0 distance to contact users, fully understand the user is the magic weapon of success. He said that through the direct store, the company staff can communicate face-to-face with the user, to maximize understanding and meet user needs. In the future, through the identity of virtual operators, DI ICT can achieve from the upstream operator business to terminal sales of the integration of development, increase customer stickiness, enhance the shopping experience. The other is to borrow the license plate to reopen the market segments, such as music language communication, Jingdong, Gome, Suning and so on. Just released the virtual operation of the brand of music language communication, is aimed at the mobile health of the market segment. In fact, mobile health is not a new thing, but the traditional communication terminal of the wholesalers is another new way. Le language communications executive Director Jian Tencent Technology, music in the mobile health sector is mainly aimed at three groups of customers, sub-health white-collar population, with blood sugar and blood pressure and other needs to monitor the crowd and care for the fatherA healthy population of mothers and elderly people. According to Tencent Science and technology, if the user chooses the music language 170 card, may wear each kind of intelligent health equipment carries on the body data collection, for example movement, weight, blood pressure, blood sugar and so on data, then transmits through the music language the SIM card to the cloud server, for the Doctor reference, then gives the health management opinion. Users can also use one or more SIM card can establish a family account, in time to share the health of the family. Of course, there are still some licensed enterprises are not eager to launch the relevant brands and business, in the test water stage they are still groping. such as phone digital, sharing online, north latitude communications. Shuffle countdown compared to the traditional telecommunications operators, virtual operators have more flexibility, can be targeted to the segmentation of consumers, to provide more personalized services. But whether the market space can host so many virtual operators takes time to verify. From the list of business licenses for virtual operators, there are internet companies such as Jingdong Mall, Internet applications such as million nets, and professional mobile phone stores such as Di-shun. It can be foreseen that the next competition will inevitably be unusually fierce. In this respect, the upcoming China virtual operator Alliance Secretary-General Shong in an interview with Tencent technology, said that the huge potential of the Chinese market is unimaginable, the majority of mobile phone users of the flow and voice of the monthly surplus, virtual operators can use traffic to make a fuss. During the pilot period, the priority will be to serve their own stock of users, so at the end of 2015 during the pilot period, the competition will not be so obvious. Bus online Vice President Song Hongshen also believes that the virtual operators are competing relations, and even greater cooperation than competition. In view of the huge development potential of China's economy, the mobile communication market has a very good development prospects, also means that the resale market has greater space. As for the blossom or the jungle, we are more optimistic about the former is the mainstream. However, the relevant agencies predict that the future domestic market network capacity will be a certain proportion of virtual operators occupy the market size of 5 years will reach 50 billion yuan. This means that after the pilot period the industry will enter a steady stage of development, then shuffle will follow.