Virtual operator "Happy enclosure" large-scale test commercial service is tested

Recently, 14 virtual operators signed with China Unicom have added new pilot cities. It is understood that Suning interconnection, Ali, Beijing-east, Gome and other virtual operators enterprises to obtain dozens of new city operation qualification, began large-scale trial commercial.

However, there are also hidden worries behind the large-scale trial business. According to the industry insiders on the "Daily economic news" reporter revealed that the test number has been issued some problems, causing user complaints, mainly 170th code is not recognized by the bank, the number of software interception, the registration of the site does not receive the verification code.

Shong, Deputy Secretary-General of China's virtual carrier, said to the daily economic news reporter, with the virtual carrier brand has been released, the pilot city began to launch a large number, but now some blind expansion, which can easily lead to user service is difficult to protect their own brand disadvantage.

Suning Interconnection awarded 61 cities

Recently, the Chinese unicom virtual operator Enterprise City bidding results, 14 virtual operators to the national pilot cities further expansion.

According to Sina Science and Technology report, the China Unicom plans to open 28 provinces a total of 63 urban virtual operator business, of which suning interconnection to obtain the most qualified urban operations, a total of 61 cities. The other 13 virtual operators are relatively few, Ali, Jingdong, Gome bid for the operation of less than 40 cities, the remaining virtual operators only twenty or thirty cities opened.

Yesterday (June 19), Suning Internet related people to the daily economic news reporter confirmed that the tender Suning interconnection has increased 42 pilot cities, together with the early 19 cities altogether 61 cities.

But the more cities they get, the more pressure they will have, because China Unicom is testing the number of 170th-number-activated users.

A virtual operator in the daily economic news reporter said, according to China Unicom's request, each pilot city to 10,000 170th code, but the user activation rate of 50%, after the completion of the next batch of numbers can be requested.

In addition, China Unicom to the virtual operators to charge a certain margin. Sohu it reported that if a virtual operator can not complete the development of "target users" to deduct the corresponding proportional margin.

Yesterday, the reporter called China Unicom Group to further understand the virtual operators related policies, but did not receive a response. An operator of the daily economic news reporter revealed that the margin is there, but mainly to ensure that if the virtual operator service suddenly ended, follow-up communications services by 3 basic operators to take over, virtual operators and basic operators are commercial relations, there is no problem of fines.

Jing Dong: Control The rhythm of the number

According to reporters, there are 3 virtual operators this month will officially release the brand of virtual operators, respectively, for the sharing of communications, bus online and the Yangtze River era. Coupled with the early Beijing-east, snail games, Ali, Suning, Gome, Di and music communication, and so on, starting from June, the virtual operator's number began to enter the scale stage.

But there are also hidden worries behind the large scale. An industry insider told the Daily Economic news reporter that in the number has been issued some problems caused user complaints, mainly 170th code is not recognized by the bank, easy to intercept the software, the website registration can not receive the verification code, and even some users use a landline could not dial 170th code and so on.

Jing Dong in reply to the "Daily economic news" reporter's Mail, said that it is true to receive some of the user feedback interconnection issues, as well as the industry sites and app on the 1709th Code registration, certification and SMS issue.

The virtual operator insiders told reporters that these problems are mainly because some industry gateways have not been updated, such as China Unicom to each bank has an interface, need to update the data, should be resolved in a period of time.

However, these issues in China's Virtual operator Alliance deputy Secretary-General Shong seems not to be overlooked. Shong to the daily economic news reporter said that the current virtual operators should not be a large-scale, but should first be a small-scale friendly user test, found that the problem is completed before the scale, otherwise prone to problems, damage their own brands.

BEIJING-East Communications to reporters, is currently working with the Ministry of Industry, China Unicom Operations Management Center, the brothers virtual operators and Virtual Operators Alliance Association to work together to solve these problems, at present, for the purpose of safeguarding the user experience, Jingdong will control the rhythm of the number.