Virtual operator license will issue mobile strategy in a big turn next month

Tencent Technology Guoxiaofeng November 13 reported in the telecommunications, Unicom, the first batch of virtual operators after the list, about when the issue of licences to become the industry's focus. Tencent Technology learned from people familiar with the matter, the delay of the submission of the move will be announced next week, the list of resale business enterprises, if not unexpectedly, the first batch of virtual operator licences will be formally issued in December. This means that from 2014 onwards, the virtual operators will formally launch the mobile communications business, the telecommunications market opened to the open gates of private enterprises. The list of telecom Unicom is fully understood, since the Ministry of Industry earlier this year to open mobile communications business, about hundreds of enterprises to apply for licences, these enterprises are mainly composed of three major categories. The first category is the traditional mobile phone channels, such as Di-letter, audio and so on; the second category is integrated channel business, such as Su Ning, Gome (micro-bo), and so on, the third category from the Internet enterprises, such as 263, Alibaba, Beijing and east, including retail type of Internet enterprises. Last month 21st, Tencent Technology first exposed the first batch of virtual operators list. Di Xin Tong, music language, Suning, Gome, Eschde, Tian Sound, Alibaba, Beijing East Eight enterprises, the mobile communications business with China Telecom (micro-BO), China Unicom (micro-BO) signed a cooperation agreement. Since then, two operators also audited through a group of enterprises. Unicom added six, is the phone world, bus online, Huaxiang, Suzhou snail, the medium-term, far-special, Telecom added eight, respectively, the phone world, Everest information, latitude communication, repeatedly technology, Chang Jie Tong (ufida), 35 interconnection, the Yangtze River era, sharing online. At this point, unicom, telecommunications, the first batch of 21 virtual operators list has surfaced, the future of these enterprises will be a virtual operation license to carry out mobile communications business. The "First virtual operator list emerges" before Tencent technology it has been said that mobile is the most negative of the three operators on the signing of the resale business, until the beginning of September and submitted to the intention of the enterprise to conduct the first round of negotiations, which is nearly 2 months later than the other two. The reason, from the overall size of the three operators, moving the largest plate, virtual operators will undoubtedly divert users, diluted profits. Mobile insiders to Tencent technology, virtual operators to move more harm than good, so move the least anxious, also do not want to sign with large enterprises. However, the attitude of the new players is actually more of a co-operative side, the possibility of forming direct business competition is slim, and the real competition is the rivalry between the three operators and their partners. So, after learning the list of telecom, Unicom, Mobile changed the original idea. According to the people familiar with the matter, if not with large enterprises signed cooperation, means that the future of social channels will likely be fully controlled by Unicom, telecommunications, which is not conducive to the overall development of mobile. According to the previous "mobile Communications Business Number Resale" announcement, the three major operators to at least two with the intention to meet the requirements of enterprises to sign a resale business agreement, and not exclusive. In view of the above reasons, mobile willIt is possible to sign the same business with another two operators, especially those such as Di-Shun, le language, Gome, suning and other such large channels. It is reported that the move will begin the second round of negotiations next week, this round will be announced after the end of the list of enterprises. The thinking of the newcomers there is no doubt that from the big direction, the introduction of the people's capital into the monopoly of the trillions-level telecom Operation Market, help to activate the telecom market innovation, and urge the basic telecommunications operators to improve their competitiveness, expand the entire telecommunications industry scale, to complete the use of information consumption to stimulate domestic However, the entry of people into the telecommunications market should be based on cooperation with traditional operators. Especially in the early days of business, virtual operators more play the role of agents, easy to become the basic operators to scramble for users "props." So, as a virtual operator in the future how to position themselves? What do you think? First of all, the virtual operators should dig up the user data, develop innovative products to gain market initiative status. It is understood that the domestic largest mobile phone channel One of the Di-Tong, has united Heilongjiang Lexus, Guangxi King, Gansu Yue Tatsu, such as the national regional 19 top channels to set up a consortium, through a three-dimensional channel coverage, and local channels to create a joint local user personalized product solutions. DI ICT related people to Tencent science and Technology, said, "the regional well-known channel providers, although not able to obtain the license of virtual operators, but users of its recognition is much higher than other channels." Secondly, it is not difficult for traditional channel retailers to win licences, and it is difficult to use a good licence. Today, the electric business industry has a strong momentum of development, many traditional retailers have been hindered. such as Gome, suning, such as traditional businesses have entered the electric business industry, due to logistics, brands, ecosystems and other dimensions of the obvious defects, so I hope to win the virtual operator license, for their own resistance to increase weight. Suningyun, chairman of Jindong, wrote in the company's internal mail: "The future of the retail enterprises, not only online under the online, must be the line under the perfect fusion." In Jindong's view, the relationship between the electric business and the store is not who to replace, but not parallel to the two line, the two need is a powerful bridge, to effectively connect and promote each other. and the virtual operator of this license plate, just can play a role in the bridge to a certain extent. Moreover, the telecommunications industry has a large base investment, long return cycle, long sedimentation cycle characteristics, although the virtual operators do not need to build wireless transmission infrastructure, but the pilot scheme for the virtual operators of service quality, security measures and other aspects also have clear requirements, the need to invest in human, material, financial resources is not a small number. In a word, the expectation of the people-funded telecom enterprises is that they should break the monopoly pattern instead of a "monopoly" collusion in the market.