Virtual operator push contract machine domestic mobile phone encounters new opportunities?

　　On the afternoon of May 29, Suning and the charm Group announced a strategic cooperation in Beijing, the future of the two sides will be specific online channels, virtual operators and other areas to reach a number of cooperation plans.   Online channel, Su Ning will be within a year in its stores to open 300 of the charm stores, and promised sales reached 2 billion. In the mobile phone industry will say that the internet thinking, we have released the so-called electric business mobile phone tide, the charm of Suning's approach seems to be a bit against its way.   Suningyun Business Group President Assistant, Communications Division general manager Gu Wei, "from the perspective of consumer experience, the future is not pure online and there is no simple offline." "It seems to him that the O2O model that will get through the line is the direction of the future," he said.   In addition, as the virtual operators enter the actual combat stage of the number, for such as Suning hand-held "resale business license" of the virtual operators, the future can also be with the handset manufacturers have more play and cooperation.   The vice president of the group Linan even believe that the emergence of virtual operators, will be "China Cool Alliance" outside the domestic mobile phone new opportunities.   Online convergence?   into the 2014, the domestic mobile phone industry an obvious change is that we pay more and more attention to the online channel.   Whether more and more traditional mobile phone manufacturers began to start with the east, or such as Nibiru, Iuni, a plus, hammer these new faces, we have to do mobile phones to sell the way to the Internet, aiming at the electric business.   Why? Domestic manufacturers have told reporters that the short-term impulse to take the power channel is particularly obvious, while the cost is much lower than the traditional channels.   According to the reporter understand, different manufacturers for offline channel cost control is very large, but generally look at the cost of offline channel at least 30%, and online channel is below 10%.   So, more and more traditional mobile phone manufacturers began to release their own online brand or product line, the main major power channels. Take Jingdong as an example, just entered the 2014, it successively with Nokia, Huawei, Cool faction and other manufacturers have reached a variety of cooperation, or starting, or exclusive sales, or strategic cooperation.   However, Linan believes that, from the trend, line offline channel cost gap is narrowing. On the one hand, with the Beijing-East Cat and other platforms more and more large, the promotion cost of manufacturers is actually getting higher and lower, on the other hand, the cost of offline channels is continuously compressed.   Linan said, "The past offline channels have very high gross profit, but now the charm has put the cost of the line down to very low." He says the two will converge in the long run.   In addition to cost considerations, in Linan view, offline has its irreplaceable advantages, that is the actual operation of the experience of mobile phone products are very important to sell. Online selling products are bound to fall into the fightParameters spell the price war swirl.   "In addition to some particularly inexpensive products, we really make a purchase decision, is not to get the real machine experience?" Gu Wei that this is the most natural demand of consumers. and Suning hope to use their store advantage to do, is to get through the line and offline, that is, the so-called O2O.   This is not just for consumers to shop online after the experience of products, can be purchased online. You can also buy products online, take the goods online, or enjoy more security and service online.   "such as our free foil, this is the first step." Gu Wei said that the next few months we can see Suning's store will be very big changes.   Virtual operator contract Machine   According to the reporter understand, suning is currently with mobile, telecommunications, Unicom have reached a resale agreement, the official release number and operation will soon commence. Gu Wei said that in the virtual operator business, Su Ning and the Charm clan "will certainly be deep tightly tied forward". There are more than 20 virtual operators with a license to resell business like Su ning. Linan view, these private enterprises in addition to the China Cool Alliance handset manufacturers, will be a new opportunity.   The most direct model is "carrier contract machine". In the past, access to the three major operators of the contract machine system has been some want to "impulse" the dream of domestic handset manufacturers. However, operators for the collection of mobile phone has its stringent requirements, and price competition is very fierce.   So, in the past, in addition to Samsung, Apple and other international brands, has been the Chinese cool alliance, such as relatively financial strength of the handset manufacturers, in the operator's contract machine. More small vendors, no strength, no energy into the operator's system.   Linan believes that the virtual operators after the official release number, such as the charm of domestic brands such as the family will have more opportunities. The Gu Wei did not give any further details about the possible new gameplay between the future virtual operators and handset makers,  . He just said that the future of suning not only in the virtual operator business, in more content operations, will and the charm of such a mobile phone manufacturers to work together.   Linan told reporters, "for virtual operators, their new package plan we will be the first time to support." "  In the past 3G times just opened, the operator contract machine led the Chinese Cool Alliance, such as a number of domestic manufacturers share of the rise, and the future of the" virtual operator contract Machine "can give more small and medium-sized mobile phone manufacturers to bring opportunities? Remains to be seen.