Virtual operators average or increase the 600 million to 2 billion yuan future difficult to test
Source: Internet
Author: User
KeywordsSuning virtual operator package mobile phone users
The original title is: The first batch of virtual operators to Su Ning, Beijing east, Ali listed three operators occupy the market pattern will be broken, later, you may become Su Ning or Jingdong mobile phone users, they will be tailored for you to suit the tariff package and special services. After 5 months of brewing, the night before Suning first announced, and China Unicom, the two major telecom operators in the mobile communications business to the final signing of cooperation agreement; In addition to Suning, Gome, Di-Tong, music language, Eschde, audio, northern latitude communications, Alibaba, Beijing and east more than 10 enterprises, but also with China Telecom, China Unicom has signed a cooperation agreement separately. Red Bean, Wanda and other enterprises did not get "pass" card. "We certainly hope that through cooperation with virtual operators, there are new innovations and attempts in business." "There are operators at the top of the south to all reporters stressed that the introduction of virtual operators, the core is" big cake "rather than" cut cake ", and a source of reporters to the south, said the current operators to the price of about 60 percent, is not preferential, and virtual operators can not easily through simple phone calls and traffic to make money," the important thing is to master the channel and the entrance. " It is reported that the virtual operator number has entered the countdown ——— next January-April for the resale and cooperation operators of the system docking period and preparation period, starting from May 1 to officially put the number. More than 10 operators have been "pass" the card "Suning first with China Unicom, the two major telecom operators signed cooperation agreement." This is a key step for suning to apply for a mobile communications resale license. Follow-up work is continuing. Perhaps soon we will be able to use suning to provide richer, more diversified mobile communications value-added services. "Suningyun, vice chairman of the Weimin yesterday evening issued a micro-blog, announced that Suning started virtual operator" first gun. In Weimin view, Suning line has more than 1600 stores, is the only country can cover all provinces and autonomous regions of the commercial chain enterprises; Secondly, suning line to get through the total number of members more than 100 million, with a strong customer base and the user to buy, use the habit of analysis ability. "Suning has cooperated with the three operators for a long time, from the simple product sales cooperation to the Internet era multi-channel, many business cooperation changes, strengthen channels, operators in the communications industry Ecological Circle of the Division of cooperation." "Weimin said. The general rules set up a special project team, the main work includes the mobile communications resale business overseas Experience research, market research, product positioning, billing, customer service, information security system development, after several rounds of exchanges, data declaration, a number of rounds of review, and finally with the telecommunications, unicom two major operators to reach cooperation. North latitude Communications also said, and China Telecom has signed a mobile resale license contract, Telecom will be the end of this month to report to the Ministry of the Department, whether the final license will need to wait for the Ministry of approval. Earlier, more than 70 companies expressed their desire to apply for a virtual operating licence. At present, it seems that the main operators to obtain the nod is Suning, Gome, di-letter, the sound of such channels, as well as Beijing-east, Alibaba and other mutualNetworking Enterprises. Red Beans, Wanda and other enterprises, although the strength of the funds, but because of the intersection with the operator is not much, there is no relevant business experience to be brushed, and Tencent because does not meet the "Chinese private enterprises" conditions did not apply for resale of the pilot licence. Cake tempting: Average or increase 600 million-2 billion yuan to distribute virtual operator license plate, is regarded as activating the telecom market competition, break the monopoly of an important action. The Ministry of Industry May 17 issued the "Mobile Communications Resale Business Pilot Program" pointed out that the mobile resale pilot period of two years, access to the pilot approval of the resale enterprises will be able to purchase from the basic telecommunications business operators to buy mobile communications services, repackaging service content, with its own brand to carry out mobile communications business. The Ministry of Communications Development director Zhang Feng said that the basic operators to at least 2 more than the sale of enterprises to sign contracts, and cooperate. Suningyun, general manager of the Business Communications Division Gu Wei to the South reporters said, virtual operators can provide three main services: one can be short message, voice, flow and other combinations for a more flexible package, sales to users; the second is that the future must be traffic management, such as a user like to see a video site, suning can use free flow, A monthly subscription service to consumers, in addition, the enterprise can for his user base, the cooperation object customization more personalized service. State Securities report Analysis said that the three major operators can be two years after the respective market share of the 0.5%-1% and the share of the public capital, the market will be in the size of 6.25 billion to 12.5 billion. With less than 10 companies able to obtain licences, each can increase revenue by 600 million-2 billion yuan. Liang, a telecommunications independent analyst, believes that Alibaba may become the biggest beneficiary, because its industrial chain is fully prepared, and its small and medium-sized businesses, logistics companies have some personalized needs, so it may and operators achieve a total win. In addition, Suning, audio Communications, Beijing and east are the three major operators of sales channel partners, because the network, service has a prototype, so it can be more convenient to carry out business. There are related enterprises to the South reporters that the current enterprise is carrying out system construction, package design, marketing and other activities, estimated upfront investment will be more than million yuan. But the person believes that as long as the customer satisfaction with the service, virtual operation Open imagination space is huge, can build their own business management and billing system, more importantly, through virtual operations to master access and access, "you see now many operators, are giving users the information such as TV, so in order not to say, How much money you can make, but whether you can provide differentiated services to your users. "It is reported that the virtual operator number has entered the countdown ——— next January-April for the reseller and the cooperative operators of the system docking period and the preparation period, starting from May 1 the official number. However, yesterday's stock market has Wenfengerdong: Suningyun business Rose 3.45% yesterday, north latitude communications rose by 8.43%. The future is hard to test: The global 1/4 virtual operators, although it looks very beautiful, but also apply for virtual operator license Plate Enterprise Senior to the South reporters revealed that virtual operators to truly operate, make money and with the basic operators "Symbiotic co-prosperity "is not easy. First, wholesale prices. The basic operators sell the SMS, voice and traffic to the virtual operators by discounting, the wholesale price directly determines the profit and the operating space of the virtual operators. However, a source told reporters to the south, the current 6 to 6 50 percent of the price is not too preferential, there should be room for downward adjustment. Secondly, how to "coexist and co-prosperity" with operators. At present, domestic mobile phone penetration rate has reached more than 80%, virtual operators should innovate, but also avoid "head-on conflict" with the three major operators ——— too strong to incur the rebound of operators and policy changes, too weak will affect the virtual operators of the main business brand. The three operators hope that the resale companies will use differences to open up new markets, while the stock market does not want anyone to enter the competition. A number of sources on the South reporters said that the mobile to the virtual operators "not too cold", that the stock market has a big impact, relative to telecommunications, unicom progress slightly slower. No cooperation agreement has been reached with the company. In fact, although there are 1000 or so mobile virtual operators around the world, according to inform A's data, as many as 24, 5% of virtual operators end up in business or have been acquired because of poor start-up or late-run mismanagement. According to the 2012 data of the W ireless intel-ligence Company, there are 84 virtual operators in Europe to withdraw from the market, and another 44 virtual operators have been acquired by traditional mobile operators. The virtual operator, the so-called virtual operators, refers to those who do not have the basic network operating telecommunications or telecom value-added services, the world currently has more than 1100 mobile virtual operators. 2011, the global total mobile virtual operator 105 million users, accounting for the global number of mobile phone users, 1.8%, is expected to 2015, the number of users will reach 186 million, accounting for the global number of mobile phone users 2.6%. The world's largest virtual operator is Virgin Mobile, its parent company Virgin Group is one of the world's most famous brands, involving transportation, retail, finance, tourism and other fields. Virgin Mobile will be a bundle of communications products or services, the formation of distinctive value-added services products, to its customer base subdivision, divided into three categories of services: standard services, special services, other services. "Other services" provides customers and partners with the opportunity to develop cross-selling and upgrade sales. Virgin Mobile currently in the United Kingdom, the United States, Australia and other 8 countries to carry out business, the user size has more than 15 million households. As a virtual operator, it is necessary to have various conditions including brand, network, tariff, customer service, system, channel and so on to succeed.
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