Virtual operators began to enter the large-scale release number, booking season

DoNews, May 15 (Reporter Zhou Qin Yan) In May, the fictitious operators that had been brewing for months began to enter a large-scale numbering and booking season.

May 4, Hangzhou, "Phone World" officially on sale 170 number, becoming the first official release number of virtual operators. May 9 to share online publishing its virtual carrier brand, May 12 Ali communications number, Di ICT's virtual operator Di Jia number. The end of May, to share communications, Ai Shi De will also have to put numbers. Virtual operators began to "virtual" turn "real."

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Since December 26 last year, the Ministry of Industry and MII released virtual resale licenses to 19 virtual operators, nearly six months have passed. In these six months, various virtual operators and enterprises are stepping up their efforts to build a virtual operation business.

It is understood that access to virtual operating licenses of enterprises can lease basic telecom operators mobile communications network, to provide users with its own brand of communications services. Among them, including mobile voice services, SMS and MMS services, mobile data services. At the same time, virtual operators can also have a corporate patent Logo, as well as the right to sell SIM cards.

In addition, virtual operators can also set their own business retail prices, develop internal platforms, such as voice mail, SMS services and other value-added services. Up to now, 10 enterprises in 19 enterprises have already released the brand of virtual operation business, tariff package, number reservation and number issue. At present, there is a strong demand for music communication (phone more), telephone world (telephone communication), Gome (Jixin Communication), Jingdong (Jingdong Communication), Alibaba (Ali Communication), Ai Shide (U · Friends) ), Suzhou Snail (Snail Mobile), Bus Online (Zhongmai Communication), Share Online (Share Communication) Ten companies have issued their own virtual carrier brands.

Companies that have announced package rates are: Music Language, Phone World, Jingdong, Ali, Suning, Suzhou Snail, Share Online. Among them, Ali, Suning, Suzhou snail, bus online, Gome, Di ICT has opened to users 170 number of appointments. Among them, the phone world on May 4 170 number issued as the first sale of the "170" number of virtual operators.

With the gradual release of enterprises, this month there will be more open virtual number operators booking. Competition for nearly half a year of virtual operators, to the time to accept the test of the market. Some people like virtual operators like vegetable farmers, after six months of intensive work, they will bring to the market what kind of fresh products?

According to the current tariff plans released by several companies point of view, a number of companies to introduce low-cost, "package custom", "flow is not clear zero", "lazy billing" and other initiatives.

To "phone world", for example, launched a total of 29.9 yuan to 399.9 yuan 11 files package. Starting 29.9 yuan package, contains 80MB of traffic and 80 minutes of calling time. Compared to the basic carrier package, the user selected more of this grade of 60 yuan, "59.9 yuan phone world" package, each containing 260MB traffic and 100 minutes of voice time. The same price of China Telecom enjoy 59 yuan package, including 60MB Internet traffic, 10 hours Wi-Fi time, 160 minutes caller time.

The "snail move" that started as a mobile game is much more radical in the price war. According to the information released last week, will launch 399 yuan and 9999 yuan two sets of packages. One "half year 399 yuan," the specific content: Free voice within 6 months, while there are 3GB of Internet traffic, traffic and not clear for two years. Converted, users pay 66.5 yuan per month, you can get 500MB of traffic and free national calls. Compared with the same price of China Unicom "66 yuan A plan", which only contains 300MB traffic and 50 minutes of domestic talk time.

Ali Communications announced the opening of the "heart" brand, the introduction of 170 "kiss card", and synchronization on-line open appointment. To participate in Liang number reservation users need to have a Taobao account, a Taobao account number can apply for a private custom number, a local Hao with 8 or 6 and a couple number. The first reservation number attribution for Beijing, Shanghai, Chongqing, Zhejiang, Jiangsu, Guangdong and other 29 provinces and cities.

Jingdong will launch a free exercise privilege card, the main no package meal, no contract, no minimum spending. Provide basic voice services, including voice, SMS, 3G traffic and other services. Free access privilege card monthly service fee of 10 yuan (send caller ID, activation of the month free of charge, the beginning of the next month to receive, charging time for the 15th of each month), voice calls 0.15 yuan / minute, traffic 0.15 yuan / M, SMS 0.1 yuan / Article, the national answer is free.

Music language launch third gear "second more" package, the main value-added services. In addition to telecommunications services, music will push health services. Including sleep and exercise testing, continuous personal health monitoring, follow-up weight-loss program monitoring, family health monitoring, blood pressure health monitoring, blood glucose monitoring, health index assessment, drug sweep, etc., in addition to health monitoring incentives to send traffic and other special service.

After the concept

As new entrants, each of the virtual resale businesses hopes to get the first batch of users as soon as possible. Some companies are cool when most companies try to get away with the virtual resale market and seize users.

As the first bus to get a virtual resold license, the layout in the field of virtual operations is quite positive. After using "Zhongmai Communication" as the brand name of the next generation of mobile communications, the bus first established its official website of the virtual operator and launched the 170 Liang contract agreement later. But so far, bus online has not disclosed its specific tariff packages.

The head of Zhongmai Communication said that although half of the enterprises already have the virtual resale business landing, Zhongmai Telecom is not in a hurry. Now infrastructure and services have been set up and the final tariff package is being set based on market feedback Happening. "Certainly not the same service that other families now offer."

Bus Wang Xian, chairman of the board, said the number selling segment tariffs belong to the initial business test of water, each is feeling the stones across the river. However, such measures as low charges and no clear-up of traffic at the end of the month are not the real means and how to develop the expandability of their core businesses is the key.

According to the forecast of relevant agencies, if the three major operators can share market share of 0.5% -1% in the next two years with the public funds, the market size of the virtual operators will be between 6.22 billion yuan and 12.5 billion yuan.

Zou Xueyong, deputy secretary general of China Federation of Virtual Operators Industry believes that no matter how big the market eventually, the resale business must first make its own core business of targeted value-added services. "The top priority is to serve our existing clients through mobile resale operations and enhance our competitiveness in the industry. After gaining experience and truly entering virtual operations, we should consider developing more new customers. Developing new customers should also be based on inherent industries Advantages, take the basic operators of the differentiation of development routes. "(End)