Virtual operators exposed the pressure of performance

SAN FRANCISCO, July 2 news, many in the virtual operating license of enterprises in full swing ready to put the number occasion, industry sources, in fact, virtual operators are not so good to do, each virtual operator and the three major carriers Are required to sign an agreement, promised the number of users, only to complete a certain number of users and business income in order to get the appropriate commission, can not complete the target deduction deposit, and the better the city need to complete the higher the amount.

Although some virtual operators have announced one after another recently that they want to create their own world, but for now, the virtual operators are more like the channel operators of the three operators.

It is reported that not long ago, China Unicom and different virtual operators in the number of places to be adjusted, according to different cities to each virtual operator to determine the different income and number assigned number of tasks. Earlier it was reported that the initial number of virtual operators on the number of places each only about 2 million, but informed sources, in fact, there is no such restriction, Unicom to each virtual operator to release the end of the number is forty-fifty To complete this task, China Telecom should give each virtual operator the same release number assignment except for some small virtual operators that only operate in regional markets.

Moreover, the settling price of the virtual operator determined by China Unicom is based on the annual revenue of the virtual operator, and the higher the revenue of the virtual operator, the higher the share is obtained. For example, if the annual revenue of a virtual operator is only 20 million yuan a year, the discount rate is 30% and the highest annual income is more than 200 million yuan, the discount rate will be 60%. Unicom settlement price excluding tax price, China Telecom to the best performance of the virtual operator's maximum reward is the discount rate of 40% off.

Then virtual operators have money earned it? A virtual operator who told each virtual operator initial hardware input at least 15 million yuan a year to develop five or six million users is to earn back the cost, the key is to look at business capabilities, the development of virtual operator users more Is to seize the entrance, with the user to promote some valuable applications, in order to reap the rewards, virtual operators rely on voice and traffic revenue will never be profitable.

However, bus online CEO Wang Xianshu said before he did not worry about it, saying: "The fictitious operator competitors are not between 19 nor between the three basic operators because each fictitious carrier enterprise is in their own original business area There is already a very deep market foundation. For this market, increasing the service of virtual operators can greatly enhance the stickiness of the existing market users and increase the UP value of the crude oil market users, so it is worthwhile for them to do virtual operations. "

In addition, specifically for the virtual operators, "Section 170" a total of 100 million numbers, the current virtual operators divided 30 million, a carrier has 10 million, all follow-up numbers will also be to virtual operators distribution. (Kang Zhao)