Virtual operators to subvert the eight major industry 170th code will become mainstream?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Condensed point of view

China's communications industry is facing an unprecedented new pattern, China's eight industries because of the arrival of virtual operators quickly subvert these operational thinking, reshaping the entire business model.

19 virtual operator licenses, 170 mobile phone numbers, 100XX customer service numbers, operator turnover, and so on, are set to detonate a new pattern in China's communications industry--the top eight industries in China (new media, E-commerce, mobile gaming, terminal channels, industry applications, cloud computing, logistics, third-party payments, etc. Because of the arrival of virtual operators, the rapid subversion of these industries operating thinking, reshaping the industry business model, 170 mobile phone number to fly eight major industries.

Virtual operators cross-border integration is playing a new revolution, and then I one by one tell:

New Media

On behalf of virtual Carrier Enterprises: Bus Online

The new media industry in the media itself is the competition is the first site and the user eyeball, such as: Bus online operation of the national public transport and other vehicles above the TV screen media, now combined with virtual operators, for such new media revolutionized the change:

1, enlarge the screen: from the traffic of the public screen extended to the personal mobile phone user's terminal screen.

2, Interactive: the user to watch into a single active reception and interaction, traffic, public screen launched activities or news, can be interactive through 170 mobile phones, to achieve large and small screen connection.

3, fans: through the development of 170 mobile phone development of traffic fan economy, so that travel friends away from the lonely type of debris time, to achieve the same vehicle passenger group traffic, to achieve the next generation face-to-face "micro-letter."

4, Diversification: Virtual operators for the new media to bring multiple screens, interaction, fans, more is to reshape the new media business model, a single advertising revenue has evolved: the flow of vehicles to generate Internet traffic, and ultimately to achieve new media flow management.

Note: Virtual operators subversive change in the field of new media, so that the new media domain both the integration of communications, and innovation to upgrade the complex business model, led to the new media in the SP2.0 outbreak.

Ii. e-commerce

On behalf of virtual operator Enterprise: Jing Dong

E-commerce was once fried so far, Jingdong Mall from a single hardware-type sales extended to the sale of multiple items, people's lives from the line gradually to the line, the electrical business has become a place for people's daily life shopping, the electrical business in the mobile internet era, it currently only has three elements of mobile internet Two "information and business", lack "Relationship" elements, the arrival of virtual operators in the field of electrical business, will help the electric power companies in the new round of mobile Internet war to lay the foundation for the development of large integration:

1, electric business fans: so that all items have vitality, such as: mobile phone and card bundling, electrical and card bundling, hardware integrated mobile phone card for the software services, to achieve the electrical business of the consumer economy.

2, the relationship: will be with the purchase of goods automatic group traffic, deep bundle and get through the "relationship" chain, to enhance the viscosity of the electrical quotient, the realization of the "micro-letter" era.

3, strong line: The electric business Line advantage is very strong, at present only one leg: strong line, but the line is very scarce, the electrical business and virtual operators of the integration, the development of 170 mobile phone users to enhance the power line services.

4, small products, fine service: Design 170 mobile phone users of the package, the current Jingdong products and services designed to the package, such as: 89 Yuan Package (including: Voice, SMS, mobile phone, mobile companion, Jingdong card, etc.).

Note: Virtual operators reshape the electric business field, let the electric Shangqiang online service, and enhance the offline service, realize the business model of two legs walk, realize the individual item sale becomes the vitality of the goods integrated fusion communication ability.

Iii. Mobile Games

On behalf of virtual operator Enterprises: Suzhou snail, north latitude communication

Mobile game is the Internet traffic is a business model, but the mobile game is the bearer of mobile phone terminals, mobile phone traffic to be able to smoothly play mobile games, virtual operators interpreted the "game + mobile + traffic" mode of operation, its traditional charging mode of subversion, And as the Internet enterprise itself also for the future of the telecommunications market injected a fresh vitality.

1, reshape the business model: mobile game advertising, equipment, such as charging mode, the introduction of virtual operators, will realize the flow of cash, large flow of small pay package fee business model.

2, Flow Game products: According to different game design different flow package, fixed set meal free play game.

3, game fans: through the development of 170 end users, the combination of game fans, will be the same type of play friends together into a similar "micro-trust" game Group.

4, Game payment: to 170 mobile phone users realize the game small payment, you can directly recharge by phone.

Iv. Terminal channels

On behalf of virtual operators Enterprise: Audio communication, phone world, music language communication, Di-Tong, Eschde, Gome, Suning

Terminal channel in the era of virtual operators to bring subversive revolution, first of all, the terminal channel without customer stickiness into a strong customer stickiness, the realization of terminal channel enterprises from the customer object to the spread of customer object expansion and control, and ultimately the formation of large customer data, analysis of terminal sales, better management of channel enterprises, subversive changes are:

1, customer stickiness: will be scattered customers through 170 mobile phone number to form customer groups, to achieve customer stickiness services.

2, Customer Flow: Customers in the terminal channel on the region to the mobile phone terminal network type, to achieve offline and online integration, the formation of flow of migration.

3, Product diversity: The end product formation of communication capabilities, combination of diversified product tariff package.

4, installment Payment: For part of the end product through 170 mobile phone to pay, to achieve the way of installment.

5, customers Big data: vigorously develop 170 mobile phone users, master customer behavior trajectory formation of large data, through large data analysis of monthly customer sales behavior, adjust channel management at any time.

6, Market Diversification: through virtual operators to 170 mobile phone as a carrier to enrich the market diversification.

V. Industry applications

On behalf of virtual carrier Enterprises: Sharing online, Huaxiang, tele-Special communications

Industry applications in the development of the three major operators have long been at a disadvantage, industry application characteristics: Personalized, demand diversity, professional service, difficult to scale, etc., from the application of various industries in the PC end of the application has been completed bureau, but in the advent of mobile internet, the industry has become a new round of growth The ability to integrate communications into industry applications, virtual operators for the industry to bring a historic revolution:

1, grounding Gas: Industry application Service Industries customers to professional and personalized occupation of the market, but the service object is the enterprise, let 170 mobile phone number as the center of the virtual operators to break this pattern, the industry application from the Enterprise service object extended to the individual client object, such industry applications more grounded gas.

2, Industry Integration: The industry Application service customers need terminal carrying business display, mobile phone has become the first choice for all industry customers, virtual operators will communicate the basic voice, short MMS injection industry applications, enhance the industry application of their own ability to open the road of industry integration.

3, industry fans: The industry application services, the customer is relatively single, it is difficult to form large-scale benefits, virtual operators will be a single customer on the rich, extend the end of customers, to build based on the industry customers of the fan economy, to achieve the industry application of the "micro-letter" era.

4, B2B2C: Industry applications in the field of mobile Internet breakthroughs, the first is the breakthrough customer objects, the current PC industry applications Service Enterprise customers, if the rapid occupation of mobile Internet place, the need to combine 170 mobile phone number, "170+ products" business design methods to infiltrate the B2B2C.

5, the product popularization: The virtual operator will the communication ability and the industry application product ability carries on the bundle marketing, will be difficult to understand the industry product, through the package way popularization.

Vi. Cloud Computing

On behalf of virtual operators enterprise: million net Zhi Cheng, 35 interconnection

Cloud computing has become a sizzling industry, one of its core: large data, in order to lead the development of cloud computing in the mobile internet, "cloud +170 mobile phone" will become a new hot word, with the application of cloud computing as the center, through 170 mobile phone number for display, to achieve theoretical concept landing, virtual operators will bring huge changes in cloud computing:

1, Product: Cloud computing products and virtual carrier communication capabilities portfolio, the formation of a variety of product packages.

2, large data display: The cloud computing large data content, through the way of mobile phone terminal to show, virtual operators more clear large data display.

3, Cloud computing "relationship": virtual operators to develop 170 mobile phone number end users, through the cloud between the "relationship" road, the formation of interactive business.

4, Cloud Computing "package": in particular, 35 interconnected, million network of virtual operators, can be their own cloud computing products into package mode, such as: 89 Yuan Package (including voice, SMS, 10 domain name or 100M space, etc.).

VII. Logistics

Representing virtual operators: Medium-term group, Changjiang era

The logistics industry in the era of virtual operators, will bring about the changes, will bring the logistics field of fan era, the user involved in the logistics process, the realization of real-time logistics monitoring, management and so on, but also 170 mobile phone number for the logistics industry pulled up a new business model, is about to change:

1, logistics fans: through the development of 170 mobile phone numbers bring a large number of end users.

2, Logistics Products: integration of logistics industry, communication capabilities (voice, SMS, etc.) into the logistics field, combined into logistics products, rich logistics products and services.

3, Logistics Flow: the flow of the logistics process into mobile phone traffic to the flow of cash, to achieve multiplier value, enhance the business model.

Viii. Third party payments

On behalf of virtual operators enterprises: repeatedly technology

Internet finance in 2013 in full swing development, third-party payments to the financial gateway will customers and banks closer distance to achieve online payment services, and repeatedly technology as a third-party payment in the application of the air recharge the big, virtual operators this round of injection, will communicate the ability of one: small payment, completely penetrate the internet finance, Help the third party to pay the enterprise to reshape the business model, realize the "mobile phone, mobile phone number, traffic and payment service" package service, the payment process of the flow of cash to create a direct payment of the fan economy:

1, pay fans: to 170 mobile phone number set terminal entrance will pay the field to lead into the mobile internet, will be the same type of payment demand user group formed to pay fans.

2, Small payment: Third-party Payment enterprises to integrate virtual operators to open up small payments, the realization of phone calls, mobile phones and other payment methods.

3, the flow of cash: so that a large number of Third-party payment customers: The site's large flow of traffic according to the virtual operators to design different flow packages, realize the flow of liquidity.

4, the diversified payment service: will pay the ability and the communication ability Union, enriches the payment product system, will the voice, the short MMS ability infiltration to the payment system, enhances the payment product instinct.

5, Mobile Finance: Virtual operators to 170 mobile phone number as the center, leading Third-party enterprises to move to mobile finance, detailed understanding of mobile user needs. (Author: Virtual Operator Development Research Center Secretary General Shong)