Virus plus reputation, creating perfect word-of-mouth Marketing

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Because of the similarity of the forms of transmission, people tend to equate viral marketing with Word-of-mouth marketing, but the two are intrinsically different: viral marketing focuses more on the process of marketing, such as viral diffusion, a process of raising product visibility with interest as the starting point, and Word-of-mouth marketing is more weighing the reputation of the product, The communicators spontaneously spread the product, rather than the interest, out of trust. So, a perfect word of mouth marketing = viral marketing + reputation.

Speaking of Word-of-mouth Marketing, we have to say that a brand-Starbucks, lasted 42 years from a small mermaid to today's global range of nearly 12000 branches of the Green Giant, rely on is a good reputation. As a distribution center for Starbucks ' Word-of-mouth marketing, the "VIP club" regularly sends news and coupons to Starbucks members. In addition, Starbucks by building a "coffee room", to the consumer "if I am not in the classroom, in Starbucks, if I am not in Starbucks, on the way to Starbucks" the "Third space" concept, while sharing coffee knowledge with consumers, the third space concept spread out to reach the effect of Word-of-mouth marketing.

See the success of Starbucks Word-of-mouth marketing, many enterprises are eager to, hope that through a similar way for their own brand to bring huge benefits. We all know that the effect of Word-of-mouth marketing is good, it needs a small amount of capital, can promote a long time, promote a large area, more can get more participants and beyond the imagination of the benefits.

Word-of-mouth Marketing in the network marketing has a very important value: First, Word-of-mouth marketing can help enterprises in the new product launch phase of the rapid detonation of sound, to attract more consumers eyes. The more people pay attention to the product, the more sales the enterprise obtains; second, Word-of-mouth marketing can be negative information on the network monitoring, when the negative information produced, can dilute the contradictions; third, the product's selling point to the extreme. When a new product is turned out, most people will be on the sidelines, only a small number of people will become real consumers, this time need Word-of-mouth marketing to spread the selling point of the product, attract more consumers.

After seeing the success stories of Word-of-mouth marketing and understanding the advantages of Word-of-mouth marketing, we should pay more attention to some "idiot-type Mistakes": First, do not let people see a broken appearance. Even if you are a small can not be a small company, but also to do their own façade to do a beautiful, at least not to let people think that this is a business without the intention to do business; Keep your attitude consistent on any communication platform, and don't let people see an enterprise holding a different view on one thing on two platforms, which tends to make people feel unprofessional; third, don't have an impulsive argument with an angry customer. Any good product will be rejected, with a calm, peaceful attitude towards each and even impolite customers, perhaps he will become your next supporter.

This article believes that Word-of-mouth marketing is a "double-edged sword", if done well, will be appreciated by the spread. But once the apotheosis of marketing skills beyond your ability to reach, then the resulting negative impact will be rapid speed spread expansion, and ultimately will only bring the collapse of corporate credibility. So, down-to-earth to do their own products, Word-of-mouth marketing is the secret of success.

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