Vision Smart Machine 2015: Life and Death "shuffle Year"

2014 of the mobile phone market, there is a departure also has a new life, the main tone is inherited and improved, the overall slightly dull. 2014 mobile phone industry slot point, tear Force war, imitation plagiarism and so on. 2014, there is still no we look forward to the emergence of subversive innovation, or even not much exciting place, perhaps our expectations have gone beyond the current stage of the pace of technological development, resulting in our expectations frustrated, passion is difficult to have. But we always want to be able to have subversive innovation, always hope that there are manufacturers to bring us screaming, marvel, we can only put such expectations in 2015. 2015, I think the mobile phone market will not let us down. Too many manufacturers need to come up with a strength product in 2015 to prove themselves. I think it will be awakening and innovation for the main tone of the 2015 mobile phone market. When the end of the season, please allow me to 2015 of the mobile phone industry to do a look forward.

One, the birth and death watershed--WP 2015, rise or fall?

The market share of the three major mobile operating systems has long been settled, mobile operating system in the market share of the history of the PC era, but the top of the top of the seat is not Microsoft but Google; the apple of the age of the second is kuiranbudong; and the absolute hegemony of the PC era Microsoft can only in the mobile operating system times with the use of WP system hard to catch up, In order to keep the third place.

Because the plot reversal is too fast, so everyone on WP can rise is also an unusual concern. The trend of the past year I will say "this will be WP rise of the Year", but the relentless reality is always slap my face. 2015 again, for the prediction of WP, I want to say is WP 2015, may become WP's life and death watershed, between life and death, WP10 play a decisive role.

2014, Microsoft ushered in a series of changes after the new CEO. And in the WP operating system is assembled a big push small partners to join WP Camp, announced WP operating system for free, released WP mobile quick reference design, completed the Nokia Equipment and services sector transactions, and made a series of adjustments to the release of the Microsoft Lumia mobile phone brand , release the first Microsoft Lumia mobile phone Lumia 535, bring all of your own heavyweight apps that are the biggest features of WP to Android and iOS (and experience and function better than your own platform) to make Microsoft apps ubiquitous.

The above 2014, Microsoft WP is a mixed blessing, said Hi is the acquisition of Nokia Equipment and services to Microsoft has a high degree of soft and hard integration, you can create a truly competitive flagship products, and WP Eco has more partners; The worry lies in the expectation of IDC, 2014 global smartphone shipments will reach 1.3 billion, while Microsoft market share is less than 3%, compared with 2013 of the market share decline; WP ecology is still a big gap compared to Android and iOS, and a more dangerous opening strategy Let WP originally belong to the exclusive purchase of something else can also easily experience, and some of the application also experience better. This led to a further decline in the original eco-fragile WP system attraction. In this mixed blessing, Microsoft needs to prove that it is still competitive in the mobile market by 2015 WP flagship products built with its new WIN10 operating system, and to attract consumers and application developers into the WP camp. The new WIN10 operating system, compared with the latest Android and iOS systems in 2015, will be a watershed in whether WP and Microsoft can continue to move in the ecosystem.

Second, the new era of soft and hard to complete-the test and innovation of manufacturers

2014, under Apple's lead, fingerprint recognition has been mounted on Android, and the Android camp is the first to compete, and the 2K screen has been used. But 2014 of the entire mobile phone market is still a lot of slots, the bright spot is quite small, innovation is weak.

2015 with the Gaotong Dragon's strongest processor 810 series of shipments; Android 5.0 into the 64-bit era, the advent of 4G high running memory, mature 2K screen and curved screen, sapphire glass and so on. And in the advent of new hardware, in 2014 quiet for some time the nuclear war is likely to rekindle the flames of war, like to disobey a point of the public must be happy in the chip performance, running memory and so on the hardware parameters of the article.

And with the arrival of upstream suppliers of high-performance chips, high running memory, high pixel and stronger solutions, and the 64-bit operating system ready for Android 5.0, a long-lost innovation may start in 2015. Photography, hardware, application of these innovations can play a spark, please forgive me I can not imagine, but to be sure, the surprise is definitely more than 2014.

At the same time, the test handset manufacturers market supply chain control ability and market influence time. Who can be the first to use these products is the manufacturer's supply chain control capacity and market impact of the best validation.

Third, I speak for myself--a demonstration of my awakening

2014, Samsung encountered the crisis of prosperity, Apple design repeatedly spit slot, the system has been repeatedly bugs, Microsoft and Lenovo respectively to complete their respective acquisitions; Millet core hardware products millet mobile phone by the MX4 series Diaoda; Htc,sony still mired in deep, deeply. 2014 everyone held a sigh of relief, this tone to 2015 do not spit unhappy. In 2015, can Apple change slot point? Can Samsung S6 to zero in the high-end and Apple? Will Microsoft Microsoft Lumia's new mystical flagship innovation stand out in the sea of Apple and Android phones, and back up the banner of the WP system? Lenovo's motorcycle is able to achieve a gorgeous return, leading Lenovo plot overseas, impact high-end market? HTC, Sony can draw clouds see the sky? and domestic millet whether can change the decline of millet 4, let Millet 5 continue to fever, become the strongest? The Charm family in MX4 Pro, 2015 will bring what kind of pro continue to Diaoda millet, the whole imitation and attack millet, the charm can get the status? 360& The Great God can stir the domestic market? Shut up, old man. Can the T2 be accepted by the market? and the veteran of the Chinese cool joint vivo, oppo and so on will be in what manner of competition? 2015, there are really too many manufacturers want to prove themselves, need to prove themselves, prove that they are still competitive. And to complete such proof, the need for the manufacturers to take out in a reasonable allocation of resources under the skill, use bases; Manufacturers in 2015 need a big awakening, need to use 2015 new products to play a beautiful turnaround.

Four, the new semester, domestic pay tuition fees--patent war

2014, Home made proud achievements, flame domestic manufacturers accounted for the total market share beyond Samsung and LG, become the world's first, Huawei, Millet and Lenovo in the smartphone market share after Samsung, Apple, Millet, a plus and other new manufacturers sesame seed development has been high, have entered overseas markets, and achieved good results. But with the arrival of the 2015 new semester, domestic patent tuition should be paid in overseas market. At the end of 2014, Millet, a Canadian in a succession of patent crisis, eat the ban (now seems to have a turnaround), but all is only the beginning, this began to show two aspects. First, in overseas markets to encounter patent litigation is not only millet, a plus; other overseas market of a domestic, also have to prepare for the response; First, the prosecution of domestic manufacturers will not be the only Ericsson, perhaps other patent giants for domestic manufacturers to write a letter of attorney is being sent to the road. For the patent accumulation is not strong, the patent quality is not high many domestic, overseas market 2015, should pay tuition. And in the domestic, it seems to be able to smell the patent cloud clouds, compared with domestic, sitting with a large number of patents of the veteran domestic Huawei ZTE Cool faction How will let go of such opportunities.

V. From mobile phones to wearable equipment

Wearable equipment ushered in the spring was said for many years, but spring seems to be hibernating. Has not appeared, and accompanied by the three operating systems to improve the configuration, the three systems represent the products Apple Watch, Moto 360, Microsoft hand-ring Microsoft band release, as well as various wearable equipment in 2014 of the turns, The spring that may belong to wearable equipment is really coming in 2015. This one belongs to the future Chi market, perhaps will be in 2015 really open.

Vi. Mobile Information Security as a new aspect

Since the Snowden incident, information security has become the topic of universal concern, privacy protection has been the attention of all countries, in 2014, the security incidents are particularly numerous, millet in Taiwan involving "collection of user privacy, return to the mainland server" problem, the end of the year has always played a safe card domestic cool sent mobile phone kangaroo back door. And Apple icloud pornographic scandal is the world's attention. In the National for information security, privacy protection will pay more and more attention to today, again advise the home, don't again touch the red line again. And 2015, many manufacturers will certainly play a security card this buy point.

Seven, the mobile phone market fashion problem---tear force war, imitation plagiarism, stunt which home strong?

Imitating plagiarism and tearing the war is a commonplace question. 2014, tearing up the war is not reduced, imitation of the wind more than plagiarism. What's the most powerful gimmick? The charm of the 1799 anti-Vice eradication chapter, millet, the charm of the family, Lenovo, large Cola have imitated plagiarism was spit out of the iphone 6. In 2015, I think the mobile phone market is going to be a more serious issue. The first is the death of the war: accompanied by the arrival of the red Cannon Zhou, the entire domestic mobile phone market, the best war personnel are basically the same, and in the increasingly prominent security issues today, Zhou the main security card will play loud, and other domestic retaliation is certainly wonderful , and the millet charm of the spirit of the 2015 accompanied by the overall attack of the charm family, estimated two are already determined. Other domestic giants, naturally, have been dragged into the various possibilities. This 2015-torn war will be a box-office hit if made into a movie. After the war, to talk about imitation plagiarism. In 2014, domestic imitation plagiarism people can not bear to look directly, whether it is the appearance of design or product naming, full of the smell of the cottage, let people see no point. But I think in 2015, for picking up cheap habits of domestic, it is difficult to see the change of autonomy. and comparable SLR, can shoot the Milky Way, subversive innovation and so on the assertion that the language is not astonishing death, in 2014 of the domestic market is common, in 2015, nature is not less. The only suspense is stunt technology.

Eight, will the hardware free era come?

Perhaps we were born in a good era, can be very cheap to buy a smartphone, and accompanied by the red rice millet and the charm of the Phantom of the Family. They did two things, one is to bring the smartphone into the era of the thousand-yuan machine, one is to pull up the level of the thousand-yuan machine. This allows us to experience a better thousand-dollar machine in 2015 with more possibilities. And rumors of Millet is ready to sell only 399 models, this shows that 2015 of the Thousand Yuan machine market price will touch the bottom again. Perhaps, the Thousand Yuan Machine Market 2015 will have the possibility to usher in the hardware free time.