Visitor experience determines the life and death of a picture class website

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I have been a picture station for two years. Now share with you the experience of doing picture station. Hope to be able to give the majority of webmaster friends to bring some benefits. From Baidu and other major search engines to search for pictures, beauty pictures, Non-mainstream pictures and other sites, you will find such sites no less than 30,000. So, picture station (especially beauty picture) What is the reason for such a fire? We can find that the picture station with its large flow, PV high, good earnings, easy to promote and other characteristics, become the new webmaster to do the preferred type of station, the old webmaster money tools. As a result, the picture station is exploding.

As the saying goes, "Peers are friends", the same type of site more, the more intense competition. In order to get their picture station top, I began to search for their own picture station optimization. The effect is obvious, the ranking from the original 20 pages up to the 2nd page, but the flow and PV growth is not very obvious. Why is that? After comparing their picture stations with some of the better picture stations, finally found the reason-"repeat customers."

The reason for the problem was found, I began to find ways to retain visitors, so that they become their "repeat customers." After my slow exploration and practice, I found the secret of retaining viewers to be their "repeat customers"-to focus on the visitor experience. Why do you say that? Most of the picture stations are similar in content, basically without original. A lot of stationmaster is upload the picture to change a title on OK. So, this makes the picture stand on the content is difficult to form an advantage. Because visitors have a lot of choices, they choose a site that will give them a good experience.

How to improve the picture station user experience? According to my personal experience in the picture station, summed up the following points:

1, the site should be stable, fast. The site is not stable, not only affect the search engine included, but also serious when the right to drop or even the whole station was K; at the same time, visitors to visit your picture station sometimes open sometimes can not open, this is very affecting the visitors to your site experience. According to the characteristics of Chinese visitors, they do not browse the Web page for more than 20 seconds, which requires that your home page and content pages must be opened within 20 seconds. The website is slow, visitors wait for a long time will make them feel disgusted, a let them dislike of the site, they will not go; on the contrary, the site is fast, visitors on your site can be faster and more convenient than other sites 17890.html "> Browse pictures, they will have a good impression on your site, A website that gives them a good impression, they will often go there.

2, pay attention to the website art. A beautiful and concise website, can give your visitors a bright feeling, they are browsing your site when the mood naturally good, a can give them a good mood of the site they will certainly stay longer time. This does not believe that your website PV is not high.

3, the structure of the site should be clear and simple, so that visitors can easily and quickly find the content of the pictures they want to browse. Column classification should be clear, not messy. Content is not just put up on the good, your content to meet its relative column theme.

4, picture placement should be reasonable, to achieve step-by-step, in-depth layer. First, we have to solve each content page to put how many pictures appropriate. I personally think that every page to put 1~3 picture is wonderful, such as my picture station is every page a picture, the advantage is to open the page faster, at the same time you can improve PV, kill birds with one stone; second, the content page pictures to do step-by-step, in-depth layers. The so-called step-by-step, layers of depth that the picture should be sublimated, that is, the latter page than the previous page of the picture more beautiful, more sexy or more attractive, the advantage is to attract visitors to continue browsing.

5, to ensure that the image quality, watermark can not be indiscriminate. Picture station is to provide visitors with picture appreciation, can not casually find some pictures to put up, we must ensure the quality of the picture. It takes time to pick a picture, rather than a few updates a day, but also to choose the picture complete, clear, aesthetic and appreciative. Now many do picture station friends like in their own pictures on the watermark, in order to prevent the peer to steal their own pictures or to the original watermark cover, more can play a viral propaganda role. But personally think the watermark this thing cannot indiscriminately add. Watermark is not good, your goal is achieved, but it will make the image of the viewing greatly discounted. So, add watermark principle is the watermark size to be suitable, can let a person see can; the color of the watermark can not be strong contrast with the picture, the best choice of white; the addition of the watermark can not be subject to the reverse, that is, after the watermark, the watermark becomes the main body of the picture, and the

6, the advertisement chooses avoids the window and the virus advertisement. Virus ads are the most annoying to visitors, if the virus ads, the site also has no "repeat" can be said, as far as possible do not put the window ads, window ads annoying people is self-evident. May be some webmaster friends will scold me, do not put the window from where the money ah, I want to say is not only to see the immediate interests of the site does not care about the long-term development. Now do not put the window is caused a number of losses, but the loss of a large number of "repeat customers" but the biggest loss.

Finally, if you still have the "trash" mentality to do picture station, then visitors will be your site as a "garbage" to see. To do a website is not just a picture station should put the visitors experience in an important position. Look at your website with the visitor's vision, and use the visitor's mentality to do your own website, so as long as you insist on it will be successful ~! (Invite webmaster friend QQ 676387657)