Visits to women's websites hit new highs in August

The number of visitors to the Chinese women's Web site reached 86 million in August, up 29% from a year earlier, according to comscore. Advertisers have launched 4.4 billion of ads on women's websites in May, surpassing ads for children, teens or families. "Women are home decision-makers in shopping," says Chrisactis, vice president of advertising agency MediaVest. ”

This trend has attracted the attention of major media companies and venture capitalists. Comcast, the cable giant, bought the shopping and entertainment website DailyCandy 125 million dollars last week, and venture capitalist peacockequity invested 5 million dollars in a blogher of 2,200 women's blogs in July, and Yahoo created a website shine to publish the original content of women magazine authors and readers in March. Recently the new decorate net and the boudoir Honey net also with the astonishing development speed one jumps ranks the top ten domestic female websites.

Although men are an important force in using the Internet, they are not inclined to visit specific sites for men. AOL lives on the female channel June has 16.1 million unique visitors, decorate net August's visit volume also broke through 15 million unique IP, but the most visited male website asylum only 3.3 million, comscore did not even establish the male website this statistic category.

Advertisers believe that topics such as talking about sex and postpartum depression after women become mothers promote trust and intimacy, which can boost confidence in the ads that are next to the site and the topic of the product on the site. Some companies are partnering with women's websites to create sponsorship content, and Wal-Mart is giving gifts to bloggers who write articles for Wal-Mart Green products.

Chasedwards, Federatedmedia's chief battalion, said that brand advertising for men was the first to feel the power of online advertising, such as automobiles and technology industries, but women's brands were catching up quickly. Advertisers targeting women are not interested in serious content categories such as politics, preferring traditional women's magazines to time-tested topics such as fashion, beauty, stardom, and love.