Visual language will improve the wearable device notification system

Source: Internet
Author: User
Keywords Wearable equipment visual language
Visual language will improve the wearable equipment notification system (Tencent Science and technology map) according to foreign media reports, wearable equipment due to its own limitations can not provide users with a large number of text notification, so the application designer should be from the visual information perspective to find a better way of information presentation. The report said many brands were excited about the opportunity to wear technology. With the popularity of smartphones, wearable technology represents the next frontier for experience brands in early technology experience. The main problem now is that wearable devices are not designed according to the Rich interactive experience the brand expects. The benefits of wearable technology can be felt immediately. The equipment can inform the wearer of the state of the environment and change the user's behavior. However, most wearable devices now restrict user interaction. The wearer is unable to participate in the content of the device, but with the help of tablets, smartphones and other devices to achieve rich interaction. Wearable technology, such as Google Glass and Samsung's Galaxy G, gives users a new way to experience. Google Glass uses the wearer's visual space to display information, and most smart watches limit the amount of content that the wearer can view. The screen size of the smart watch is not suitable for displaying the larger size text in the application. Since people don't have time to read a lot of text during walking, information is reduced to short notice, prompting users to explore the details with other devices. Wearable devices a very important design detail is how to provide as much information as possible before a user moves to another device. Wearable equipment that attracts users ' attention, provides timely visual notification and stimulates user responsiveness requires a completely different design approach than text communication. The hardware limitations of the device provide a new opportunity for the brand: they do not need a lot of text, but use rich visual language to pass information to the user. The brand application enhances the contact with the user by means of the recognizable visual information and the message notification. The visualization system is not based on text, but incorporates iconic colors, shapes, styles, and illustrations, and embeds deeper meanings in message notifications. Those image symbols should not be a shorthand for the user's familiarity with the text, but a visual language in which the brand communicates with the user on a variety of devices, both online and offline. A brand without a visual language system misses the opportunity to enhance positive contact with the user. The visual language system embodies a language of its own, which contains specific meanings in a particular brand environment and can arouse the user's emotional response. The iconic color is not the use of the operating system default color theme. It selects colors from the brand-specific palette and enhances the graphics effect in the notification. The study found that 60% of the time users will be based on the message color decision whether to read. Brands with high color recognition build stronger ties with the user's consciousness. Tiffany's turquoise and the French telecoms group's orange color are stark examples. Companies with high color recognition should find ways to embed specific meanings in message notifications. To improve the acceptance of brand information and stimulate positive feedback from usersaspect, color is not the only visual element. Iconic shapes and patterns can also inspire a strong emotional response in the user. Think of the wave curve of Coca-Cola, which has even become a substitute for the actual logo. The emotional response that the curve inspires can encourage consumers to buy products or participate in appropriate sponsorship activities. Although it is rare to have such a powerful brand, strong visual cues are tools that every brand can use. In addition to the technical challenges of design, wearable equipment also lifts the importance of unconventional visual styles. Wearable devices are an ideal platform for brands that want to inspire user behavior with messages other than text.
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.