VMware will be the future IT industry leader in cloud computing

VMware is a "Virtual PC" software that allows you to run two or more windows, DOS, and Linux systems on a single machine. VMware uses a completely different concept than the multiple boot system. Multi-boot system can only run one system at a time, it needs to reboot the machine in the system switching. VMware is really "at the same time" running, and multiple operating systems are on the primary system platform, switching like standard Windows applications. And each operating system you can perform virtual partitions, configuration without affecting the real hard disk data, you can even through the network card to a few virtual machines with a network card connected to a LAN, extremely convenient. Installed on VMware operating system performance than directly installed on the hard disk of the system, so it is more suitable for learning and testing.

VMware's main features are:
1. You can use more than two operating systems on the same PC without partitioning or rebooting.
2. Completely isolate and protect the operating environment of different OS and all the application software and materials installed on the OS.
3. Different OS can also interact with each other, including networking, peripherals, file sharing, and copy-and-paste functionality.
4. Recovery (undo) function. 5. Ability to set and modify operating system at any time, such as: memory, disk space, peripherals and so on.

Paul Mariz (Paul Maritz) was Microsoft's number three figure, leading Microsoft's powerful Windows division to defeat Netscape and Sun Microsystems (Java). Now, Mariz, who has long been a leader in Microsoft, is trying to help his new employer, VMware, win in a place where previous Microsoft rivals have failed.

Mariz's new mission is to lead VMware to compete in cloud computing, where some companies are moving computing power from their own machines to big companies such as Microsoft, Google, Amazon and Salesforce.com (CRM). VMware is also going to be a competitor in the cloud technology field. Since being the CEO of VMware in July this year, Mariz is implementing a major project to enable the company to achieve this goal. Robert W. Baird analyst Jason Noland said this is tantamount to saying to Microsoft that we are chasing you.

In less than a year, VMware has turned from a booming business success saga and the stock market darling into a slowing growth and a sharp drop in stock prices. The situation led to the dismissal of co-founder and former chief executive Diane, and VMware's shares fell 1.22 U.S. dollars on November 12, down 5%, closing at $22.

VMware is the most successful public company to issue new shares in the 2007, and now VMware needs to show its customers and investors that it can go beyond virtualization, keep the company's tight technology budget, and steer clear of Microsoft's competition. A former Microsoft official, who is still in a relationship with Mariz, said that VMware would have problems if VMware stayed on its past achievements and let Microsoft catch up.

Success

Mariz is taking action, he says, in terms of technology, if you stagnate, your value premise will eventually disappear. November 10, VMware acquired the French Trango virtual processors company, into the mobile software market. At the end of October, VMware began its first advertising campaign with the user's thank-you note feature. Every competitor says Mariz has been successful, Salesforce.com chief executive Marc Benioff says hiring Mariz is a great thing for VMware, and he knows which way VMware should evolve.

The first goal is an ambitious plan called the Virtual Data center operating system. This is a complex software that helps enterprise IT departments manage hundreds of of servers, hard disks, network devices, and applications more effectively than a traffic policeman. VMware has hundreds of engineers developing the system, which is expected to be launched next year. The software is designed to make VMware a technology platform for cloud computing, where other companies can add their own capabilities and build their own businesses around the platform. Mariz says VMware is one of the few companies in the industry that can have a platform. There will be three or four competitors in this market. We plan to be one of them.

When Mariz was the third top official of Microsoft, after Bill Gates and Steve Ballmer, he was known at Microsoft for his intellectual and thoughtful style, and was able to stop the competition while mediating the conflict. Borland software company chief executive Tod Nielsen says Mariz is not the kind of person who can say "we're going to kill you" like Ballmer. He spent 12 years at Microsoft in the 80 and 90, and he likes to be behind the scenes.

One place that Mariz is good at is to turn Microsoft's products into a platform that makes Microsoft's products a thing that users can't live without. "The more people who work on your platform, the more they want to use it," said Michael Cherry, analyst at Microsoft, a research firm directions. The same is true for VMware. They have the elements that can define the next generation of platforms. That's what Mariz likes.