"Silicon Valley network September 12" September 11-14th, 2012 (11th session) China Internet Conference held in Beijing International Conference Center. This session "open, integrity and integration-to meet the new era of mobile interconnection" as the theme, and for the internet, mobile Internet, E-commerce, network marketing, cloud computing, things networking, network security, innovative entrepreneurship, more than 10 subdivision areas for in-depth discussion.
Lily Net CEO Fanjiang
Congress on the eve of the lily Nets CEO Fanjiang was invited to receive the news technology interview. "With the introduction of mobile Internet, the company's target customer base has increased, for example, many users do not use the PC Internet, but as the mobile Internet development, the use of mobile phone users also become target customers, so we believe that the mobile Internet itself is an opportunity for marriage and love sites."
Following is a transcript of Fanjiang interview:
and News Science and Technology: Everyone and the netizen everybody is good, in 2012 Internet Conference, we are honored to invite to the Lily Net CEO Fanjiang, please Shin to say hello to everybody.
Fanjiang: Everyone and the friends, Hello!
and News technology: Tian Total, we this Internet conference theme is open, integration, integrity, to meet the mobile internet New era, what do you think of this subject?
Fanjiang: I think the subject is very practical. Let me talk about honesty, because from the perspective of our company's development process, now the Internet has become more and more people's life is the second space, the real life in the middle of you do not pay attention to integrity, on the Internet can not but pay attention to integrity, because now has passed on the Internet no one cares if you are not a dog stage, Because now many of the internet is in the normal business, in love, are to be connected with the real life, so that the integrity should be a cornerstone.
To be open, the Internet is now so vast that it is far from being solved by a company, and the services of any one company will find it more or less dependent on a service provided by other companies. For Lily, we are also and microblogging, QQ, shared user login, and so many open interfaces opened up, it really let the entire Internet service level on a step. In terms of convergence and mobile Internet, now we are also more and more to see an internet company to do well, must be on the PC side, mobile end, and even now some companies have begun to do some work on the television side, the convergence trend is becoming more and more obvious. And this, of course, requires more and more practitioners.
and News technology: Mobile Internet this piece? Does the development of mobile Internet have any effect on our lily? What are the corresponding deployments on our side?
Fanjiang: I think the mobile Internet is a great opportunity for Lily. The reason is that it is an opportunity is because Lily one of the main competitors, can be said to be the real life of the non-Internet of this kind of marriage presentation, the average person to understand the traditional sense of your competitor should be another site, in fact, our competitors do not use any Internet methods to mate the way.
with the introduction of mobile internet, my target customer base increased, because there are many users, he does not use the PC Internet, probably only with mobile phones or mainly mobile phones. So after the mobile internet developed, this group of users has become our target customers. The frequency of their use increased, from our observation, the original PC Internet users installed this client, login frequency to increase by 3 to 5 times times a day, for us, you occupy more time users, you get the user a greater share of time, so that this value is also increasing. So we think that the mobile Internet itself is an opportunity for dating sites.
and News technology: In fact, we are in the Internet when there are some problems of integrity, such as the emergence of fraud, or the emergence of fraud such behavior. Mobile end, because it is with the user's immediate information is particularly close, you think the mobile side will not appear more serious events?
Fanjiang: I think it should be said that the phenomenon of fraud in the real world, from the beginning of the first day of the internet was born. Now, as the Internet and the development of mobile Internet, its user size has become too large, has become a few billion users of the scale. In this, even if there are one out of 10,000, even one out of 10,000 of the proportion is a very large absolute quantity. So fraud should be a long-term problem. For mobile Internet, I think it may provide a better platform. For example, in the traditional PC Internet field, we often have to fight these crooks. We will find that the traditional Internet area many people are using internet cafes to cheat, is a machine many people use, you have no way to block the machine, or that he used dial-up Internet, he will change an IP address every time.
you have found that this user is a malicious user, but you do not have a means to accurately lock him, to exclude him. But in the mobile Internet field is a bit better, because the user he uses the device number of the mobile phone, in fact, you are very easy to accurately think that the phone, the device is problematic, you can treat it special, add it to the blacklist equals to deal with. So I think the mobile Internet is a more advantageous tool for the website itself and the fight against fraud.
and News Technology: We lily this side and fraud to fight the means in the end what else?
Fanjiang: The means to combat fraud has evolved over the years, the first is based on the user behavior analysis model, that is, based on a large number of user complaints, we have to sum up some of the behavior of fraudulent users, such as the possibility of his login address and registered address is inconsistent, he said I was in Jiangxi, But you will find that he is always in Fujian's IP address to log in, this may be a bit suspicious. Why is his claim address inconsistent with his usual address? Another is that their message may have some regularity, for example, some users will often send messages to people across the region. But we know, marriage is a local model, no one is the first choice is to look for cross-regional, but also across a lot of regions, in addition to their own area outside all hair, only their own region do not hair, this is a typical liar behavior characteristics. Because he did not want this person to be able to find him, he must contact far, but not close. This is the earliest, based on the complaints of users, blocked users, study their behavior characteristics of analysis and early warning, according to artificial investigation.
Later we also based on what we said just now, you found him, blocked him, but he quickly registered the account came up, he changed an IP address, and changed a user ID up, which is to let us feel a headache of a problem. This year we decided to use the real-name, that is to say, each account must be bound to pass through the Ministry of Public Security Identity certification of an identity card. If you do not bind this identity card there is no way to communicate, so this is tantamount to let him cheat the cost of a substantial increase, this threshold greatly improved. After we did this thing, now the complaints about fraud declined by more than 70%, and the remaining 20% more inside, we found that most of them are due to the user did not use the correct real name. We think that with the continuous improvement of our products and the promotion of users, we can control the fraudulent behavior within 5% of the original.
and News technology: We lily nets the real-name system is launched, is done to the user number of the preparation of the decline. Is it down?
Fanjiang: It should be said that for the old users, the loss of about 20%. In this 20%, we think that half of it should be lost, that is, liars or not serious people, we think they are the real name of the target. The remaining half is due to the real-name system is not enough to understand, or a lack of real name certification of some technical means, so did not go through certification, this we are through product improvement and the user's publicity to guide them. But at the same time we found that there are many users who did not apply to the marriage site, because the implementation of the real-name, he chose marriage website, because feel more authentic and safe. So overall, our users are growing.
and News technology: Is there a ballpark proportion?
Fanjiang: Because we also increased the promotion of the market, so the overall view of our annual registered users are increased to the original twice times more.
and News Technology: We in addition to the real name, Lily has any other weapons let us in the market can appear more unique?
Fanjiang: Our other weapon, which began when we launched the first day of the lily Net, is called the Soul match. Because the general dating site is often said that you look at his photos and basic information to decide whether to contact him. But in terms of marriage, it's a complicated thing because two people have a lifetime. Two individual personalities, values are the key to the impact of two people can not be happy. But in the original site, can only be through two people chat or get along, with a long time to find he is not suitable for me, maybe 3 months or 6 months to find that the original this person is not suitable for me, this efficiency is very low. We often say that people know the face difficult to intimate, people's youth is limited, if take 3-6 months to exclude 1 people, in a few years of prime time you can go to know people are limited. So for lily Nets, we are saying that the process can not make him more intelligent.
so that we have the best psychological institutions in the United Nations, we have launched a psychological testing system. Is the lily net user wants to register, he wants to complete a professional love psychology test. This test is tested in 30 aspects, these 30 aspects will affect people's marital happiness. When he has finished testing these 30 aspects and then sees each other, we will tell him which aspects of your two are more appropriate and which may not be appropriate. Then these are not the right place for you to accept, how you should adjust, so you can filter out the vast majority. Because although you know a lot of people, but can become a lifelong partner is not many people, with such a mind matching system can screen out 80% to 90% in fact two people do not have much possibility.
and News Technology: You say we have more than 30 psychological test questions?
Fanjiang: More than 30 questions, there are more than 30 latitude, but the use of this topic to complete testing, the need for nearly 100 questions.
News Technology: How long can a user be able to complete the test?
Fanjiang: About 20 minutes.
and News Technology: Is there any user to reflect this too cumbersome?
Fanjiang: there is. But the vast majority of users can be completed, which is also a matter of choice. 5% of users will give up because of the long title, but 95% of users can do it.
and News technology: The last question, Tian you can not give us a prediction of the future of our marriage and development of the Web site what new bright spots appear?
Fanjiang: I think the development of the dating website should now be said to be in an intermediate stage, the so-called early stage is from the beginning of the bud, is very few people use, also very few people pay, it in the user's spouse behavior in the middle of the proportion of insignificant. Now from the survey, there are 40% of users believe that the marriage site is an important choice for their spouse, and the first few of the marriage site, are several billion years of income, so in a medium-term stage.
Why does
say it is an interim phase? I think it has a bit of scale to prove that it meets the needs of the user, otherwise he could not reach such a scale. But I think it is far from the expectations of users, it is a core point is that in the last year, 12 million of the people married in China, is not most of the marriage through the marriage website? Maybe not yet. If this is not the case, then the marriage site still has a long way to go.
on this road I think there are several aspects are to be done: the first is to speak to the real name as the core of our promotion of the truth, for marriage, the so-called "know" is the first requirement. The second is precision, you can come up and find the right person. Third, can not be more lively and interesting, and not like a classified information ads, because love itself or should have a waste of elements. So, how can make the marriage website become more romantic, vivid, interesting, this is the next big challenge.
and News technology: Thank the field total, thank you netizens watching, we are here today, goodbye!
Fanjiang: Goodbye! (End of full text)
