Volume is the hard truth

Recently, on the Shanghai Vanke "price" of the news, it caused a lot of media attention.　　Since the Shanghai Vanke launched three projects are the first time this year, the so-called "price" is also compared with the previous forecast, so the Shanghai Vanke move is "Ming-drop" or "dark Drop" sparked controversy in the industry. Prior to the work of Vanke in the industry to interview the media that the Shanghai Vanke did not like Evergrande, Green and so on in the sale of real estate prices on the basis of the "full line" price reduction, so strictly speaking does not count as "price". Shanghai Vanke said, Vanke all over the branch adhere to the "no local king, do not hoard, do not cover the plate" principle. This year, the first opening of the Shanghai Vanke Garden, the city flower New garden, garden town real estate prices, indeed compared to the previous forecast price cut nearly 20%. This has been the market response: the average subscription rate of more than 70%, the five Yuan project is sold out on the opening day, three items open subscription nearly 400 million yuan.　　Shanghai Vanke said: "This sales performance to achieve Vanke expectations." Close to Vanke insiders believe that Vanke move to break the market deadlock, see rigid demand, according to different regions, different projects, reasonable pricing, resulting in positive market response, the subscription rate increased rapidly, visible "deal is the hard truth." In the more and more sheng of the price of speculation, Vanke has publicly said that will actively comply with market changes reasonable pricing, in accordance with the price of buyers willing to accept the sale of housing.　　A healthy market should have volume, whether it is bear market or bull market, Vanke always adhere to this principle. Prior to the Green Group Chairman Zhang Yuliang accepted the Chinese securities newspaper reporter interviewed, said that in the larger area, appropriate callback price, is the enterprise behavior, but also the government's macro-control purposes, the real estate companies according to different regions, different projects, different products of the specific situation, formulate different business strategy,　　Focus on ensuring that the company's project sales and cash flow status, but also to comply with the market behavior. Industry insiders pointed out that, as a real estate leading enterprises, Vanke this time to lower the price of Shanghai new opening project, will be more companies to follow. Prices are turning inflection, Vanke and other enterprises to release the signal is very obvious to Vanke so always adhere to respect the market enterprises, builders, follow the trend, is a very pragmatic approach.