Wahaha Godfather Zong Qing: 3 years to become the first Milk powder

Some say beverages are the sunset industry. But I think, the beverage is always chaoyang industry. Coca-Cola has ranked first in America's Most valuable brand for 11 consecutive years. We are confident that in the next 20 years, Wahaha can represent Chinese enterprises to get the same honor as Coca-Cola.　　"The 65-year-old Wahaha Group chairman Zong said after the speech.　　2010, for Zong, is doomed to be an extraordinary year. Wahaha this year estimated net profit will reach 10 billion yuan, on average every three days 100 million Yuan, "Drink king" first forced back "real estate tycoon", "electrical big Guy", the Forbes and Hurun "double" China's richest man.　　And this year, is also the key year of Wahaha diversification transformation. After talking about 20 years of Wahaha, Zong was full of dreams. "At that time, Wahaha is still China's beverage industry leader, and through the entry into the High-tech industry, the resources industry and the opportunity to enter the full competition in the physical industry, to become a beverage-oriented, through the beverage production chain, in the global scope and the world's beverage giants to compete comprehensively, and truly realize cross-industry management of world-class enterprise giants. "The sword refers to Formula One after the first brand melamine event, Zong Qing saw the domestic market for milk powder demand is very large, but the domestic quality products are very short, after leading the team to the Netherlands, the final choice of 300 years of history of the Dutch milk enterprises through OEM mode cooperation, in the Netherlands directly to the milk sprayed into milk powder,　　Both the freshness of the product and the cost reduction, the production cycle takes only one week, but it will take 6 weeks to detect. Last December, after the first release of the milk powder in the field of news, this May, Wahaha quickly launched high-end baby products, "Edison" formula. For more than the United States, Wyeth, Abbott, etc. firmly occupy more than 85% of the market share of high-grade milk powder, Zong said, "I am most afraid of is the foreign brand!" Foreign brand share looks big, in fact, are not large, have not occupied the brand advantage, so we still have the opportunity. We emphasize that high-end is not the high-end price, but the high-end product quality. Zong said, "The domestic children are now drinking milk powder, this phenomenon is certainly not normal." But the domestic current qualified milk source is very few. We have our own base in Xinjiang, the future will also be to use their own resources to do brand milk powder, but also to promote their own dairy industry development in this direction. But the milk source is still not enough, need time to nurture. Chinese enterprises need to develop quickly in order to improve their competitiveness in the international market. "After Zong's ambition to enter the milk industry, more functional formula, such as powdered milk, will be introduced in the future." "The goal now is to achieve 100,000 tons of production in the next two years, 10 billion yuan in sales, three years to become the first brand of formula milk powder." "Five years to build hundreds of shopping malls in the process of making beverages, for many retail terminals were" foreigners "control, into the shop fees, occupation of suppliers funds, arbitrary charges, and so on, Zong controlled feeling everywhere, in order to avoid affecting the sale of Wahaha products, not to be led by others to walk, coupled with Danone break up, Wahaha hold sufficient cash flow, Zong after consider simply build retail terminal Network, expand the industrial chain and sales channels.　　In June this year, Zong Qing suddenly announced that Wahaha would like to build its own shoppingmall in Shangqiu, Henan Province, and build 100 shopping malls in the next 3-5 years. Although the outside world believes that insiders, not very optimistic about the prospect of Wahaha into commercial real estate, but Zong said that if not done now, there will be no chance. "If China's retail business is controlled by foreign investors, the stakes are too high." "For the establishment of a commercial centre, Zong has adopted the strategy of" surrounding cities in the countryside ", and" building a business center is not very complicated, it is easier than building a factory, and the key is to keep the cost of investment in good control. " The shopping center will be composed of catering, entertainment, store, supermarket and so on. Goods are ultimately sold through retail sales to consumers, shopping malls in the supermarket will be my own to operate, so as to ensure the quality, but also to ensure the cost. Other forms of business are considered for investment. Of course, just one supermarket is not enough to attract all consumers. Many people in the city and county want to spend time, do not know where to go, so to create a shopping center with beer and skittles, can attract more consumers. In this way, not only can the supermarket business better, but also to standardize the operation of the business center. Zong said that once the model was successful, Wahaha would gain greater power of discourse and market control in the field of circulation.