Waiting for the advent of real mobile e-business

(Wen/Tao) have not written articles for a long time, remember to see the Alipay and the customer reached mobile E-commerce strategic cooperation, the CEO of Zhang Zhijian said: Mobile Internet mobile phone is not only a simple selling channels, this time, the joint introduction of the customer and Alipay a borderless retail solution, Can enhance the user's shopping experience anytime and anywhere and the payment experience, to the mobile electricity business has the tremendous promotion effect.

And from the above for Zhang Zhijian, I do see the shadow of mobile e-commerce, or his indirect communication for mobile e-commerce recognition. Before I heard a predecessor said, do mobile e-commerce is needed fast, then is a comparison, and then do an environment to build a platform, so that users have such a stroll platform. Mobile service is a copy of PC services, in order to meet their own users anytime, anywhere fast purchase demand. The main category is digital products, ticketing, a small number of daily necessities. See something below the line, take out your phone and compare it to the line. These people are about the same as the fast-buying people, but the categories are different and they are concentrated on the standard items. There are two kinds of shopping, one is in the Third-party Shopping guide application ' found like ', the other is ' stroll cheap ' refers to some highly viscous users to participate in the use of fragmented time marketing activities familiar with the platform. These categories are mainly concentrated in the never too many women's wear, women's shoes, small home, as well as the rich have leisure and have to take advantage of the maternal and child care products.

The last time I was in the World Network business of a party in the horse has passed a very important or updated my concept of e-commerce, in her eyes or from her point of view above can be seen that she is actually put e-commerce when from a tool, a path. Also when I am writing mobile internet, I also think of a kind of thinking, is when others are in this angle to think, or to do, we can change a thought or an understanding. Maybe another day.

Mobile Internet beyond PV can not rely on the electric business, when no one bought a PC because of the net to buy, and a long because children to learn, games, to chat, watch news, Fry, watch video, and so on, and so on, so that people have a PC computer on the Internet, and then began the online shopping; then people will use smartphones to surf the internet and not to " Use mobile phone shopping ", but to play, chat communication, micro-blog watching news, reading, watching TV, watching movies, when their leisure style is no longer in the study chair to the PC online, but with mobile phone and pad leisure on the living room and coffee bar sofa, mobile electric business opportunities to really come.

In the mobile internet world, the user's consumption behavior pattern has produced the great change, compared with the traditional electric trader basic stable platform structure as well as the sale pattern, the mobile electricity merchant needs the technology the rapid innovation, in order to cater for the rapid development of the industry. And now smartphones are spreading fast, with mobile internet users over 400 million, and 2012 is expected to be 433 million. At present, Taobao (including the cat), Jingdong and Van is currently the best mobile end of the development of the electric quotient, which they have built on the PC side has a strong brand advantage. Mobile power companies are becoming the most important fulcrum for the future development of electric business, and the major electric enterprises will gradually increase the investment in this area. In other words, the big electric business has been the first to become mobile E-commerce "test water" pioneer.

I am very optimistic about the future of the mobile phone market, but the market still need to wait, and so people do not just use mobile phones in the debris time online, but use mobile phone to leisure. Mobile electric business is still relatively junior, the experience is too bad. To understand that mobile e-commerce is not only a sales tool but also a marketing tool. Entrepreneurs in the field of mobile electric business need to think clearly, they don't have stable users like Fank, so they need to distinguish between vertical and brand, and second, they need to improve customer loyalty and satisfaction when they use the mobile end as a tool for customer relationship management and brand marketing.