Wal-Mart: A hidden concern of the electric business empire Dream

Warehousing is just a small hurdle in front of Wal-Mart, and the effective integration of online and offline supply chains is the biggest challenge of all./Hu Joyen at the end of February 2012, Wal-Mart China announced it would increase its investment in E-commerce tycoon 1th, which it intends to increase its holdings to nearly 51% per cent.　　While the deal has yet to be approved by regulatory authorities in China, Wal-Mart's determination to "net" the Chinese market is evident.　　Review Wal-Mart in the domestic three times net experience, from the earliest Sam members online mall, to last year High-profile contact Jingdong Mall (Micro Bo), share 1th store, until now the holding of 1th stores, can be seen in the field of domestic e-commerce has a determination. His heart is virtuous and Chichengo.　　Wal-Mart's domestic electric trade routes are twists, although Wal-Mart insiders have repeatedly expressed the hope that through the investment of store 1th, for domestic consumers to provide online and offline integrated shopping experience, but in the realization of the dream of the road, there are still many challenges.　　Compared to the U.S. base, Wal-Mart first built a distribution center, and then around the distribution center to ensure the shortest distribution radius, the most efficient mode, in China, it is difficult to build a storage center. Although Wal-Mart in the procurement, distribution and so on has a great advantage, with the General Electric business lack of high bargaining power, and has penetrated into the large community, closer to the distance with consumers, with distribution speed advantage, but the domestic warehousing is indeed a short board.　　Its favor Shop No. 1th, a factor that can not be ignored is that 1th stores in Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, has set up five areas of more than 220,000 square meters of storage centers. But warehousing is just a small hurdle in front of Wal-Mart, and effective integration of online and offline supply chains is the biggest challenge for Wal-Mart today.　　Although Wal-Mart as the U.S. online giants, in the United States has formed a set of online experience, but the differences between the two market environment in China and the United States have made many American online giants have gone a lot of detours, such as ebay, Amazon (Weibo), new eggs and so on. The business rules of the American market do not mean that you must play in China. Wal-Mart in China, a part of the suppliers are regional, how these local resources to deploy, integrated? In other case, China's free distribution threshold is very low, and the United States basically still charge. China's logistics network is not sound in the United States, remote areas how to distribute?　　These are issues that need to be addressed before Wal-Mart China. In addition to the above difficulties, there is also a problem should not be overlooked, that is to build a dedicated to the 1th shop in the local operations team, only familiar with the local business environment, to lead the 1th shop quickly on the right track.　　Although the formation of such a team is not difficult, the running-in is still time. Retail chains have never had a successful role in E-commerce. Domestic large retail enterprises in the beauty of the merger and acquisition of the United States is the reason is that it has a fancy of the United States and the United States of the online mall, but since 2006, the United States and the U.S. income bag, the United States and the United States Online mall development did notIt is because of the beauty of this tree and made great progress. And like Wal-Mart, other foreign-funded retail enterprises such as Carrefour, Metro, Tesco, Lotus and so on are just a passer-by in the electronic commerce, and even never set foot in the electricity business.　　The conflict between the entity store and the online business, the conflict between the internal rights and the channels, the impact on the existing price, the stereotype of the online retailing, the worry about the distribution of the sales and profit, the lack of commodity differentiation will become the problem of the retail enterprises ' involvement in E-commerce. Wal-Mart has been a bit impatient since the "engagement" of Wal-Mart and the No. 1th store has made it a complete possession. This paragraph once "Lang sentient, concubine intentional" marriage can "old age", can only let time to verify.