Wal-Mart broken ice Guangzhou first store November landing Panyu

Comics: Chen Ting in preparation for many years, Wal-Mart finally identified the last open space in China's first-tier cities ——— Guangzhou's specific landing time. Yesterday, the newspaper reporter from inside Wal-Mart exclusively learned that the world's largest retailer recently from the Ministry of Commerce to obtain the first store in Guangzhou approval.　　It is planned that the first Wal-Mart Sam member store will be in November this year in Panyu Sea India and another city to start the ice-breaking trip. Shenzhen member store sales in the world's highest in 13, Wal-Mart currently has a total of 146 stores, but the Sam Club has been slow expansion. Between 2003 and ~2009 years, there was no new store opening. The original 5 stores have 2 converted to Wal-Mart shopping mall, now existing in Beijing, Shenzhen, Fuzhou three stores.　　In this period, the same engaged in the storage membership system ZHENGDA million, Pursmatt successively in China, so that warehousing member store in China once encountered "acclimatized" query. In fact, "Sam's member stores in China are small in number, but they are incredibly profitable." "According to people familiar with the situation, the company's one-Metro stores annual sales of about 500 million yuan, but the Shenzhen Sam Club annual sales can exceed 1 billion yuan, in Wal-Mart global member stores ranked first, the equivalent of 10 Wal-Mart shopping mall sales. "It has a distinct difference from its peers in the profit model. "The current membership of the domestic storage shop can be divided into two kinds, one is to Wal-Mart Sam Shop, Pursmatt as the representative of the United States, the other is the million-long, Metro as the representative of the European faction."　　The biggest difference between the two factions is that the former will be required to pay a certain fee, the market use membership fees to implement different buyout strategy, so that the price of goods sales have a lower discount, and the latter does not charge, but by driving down the sales margin of goods to produce economies of scale, while matching the corresponding commercial Metro and Blum have been "owned property store" operating characteristics of the same chain of similar multinational giants, they are largely a property company. Wal-Mart always insists that the profit is made up of the price difference and membership fee. U.S. data show that the total net profit of local Sam's Club is comparable to the membership fee, while other benefits are transferred to the low price discount, the final sale price is only on the basis of the purchase price, then the operating cost of 10% of the shopping mall.　　Wal-Mart said the business model is very competitive, and China's Sam Club will be in this direction after the expansion of its size. It is reported that Wal-Mart since entering the Chinese market, on the basis of business members to increase individual membership. Currently on the scale of the existing passenger flow, in addition to 30% of business members, but also supplemented by 70% of individual member passenger flow, the current two parts of the passenger flow accounted for 50% of the sales.　　Metro currently earns 90% of its revenue from professional business members. Guangzhou will be changed to Wal-Mart standard Wal-Mart in China currently has four types of business, including shopping malls as the main development model. The reporter survey learned that Wal-Mart this time landed in Guangzhou is under the member of the SAM-made shop. In fact, 2007Wal-Mart bought a good and more than 35% shares, has indirectly entered the Guangzhou market.　　At present, good and many more than 10 stores in Guangzhou. Market analysts believe that the Guangzhou good and many will be the Wal-Mart Shopping Plaza (Supercentre) for the standard transformation, so a good many market is Wal-Mart shopping mall market.　　And in the near future, Wal-Mart shopping mall will be unified with good and many purchases, so Wal-Mart shopping plaza will not necessarily deliberately open shop in Guangzhou.　　Not only that, the reporter learned that Wal-Mart Guangzhou Sam member stores with good and many will also share logistics, distribution, and Wal-Mart headquarters with a good many prior to the implementation of supplier information sharing, is now in the unified procurement transformation. Sam store invested 30 million dollars Sam's Club is mainly for the bulk consumption, the area is high, the location is not easy, so it is not suitable for rapid expansion, the Shenzhen model is not suitable for simple reproduction.　　However, with the opening and diversification of China's retail market, Chinese consumers have become more and more aware of the member stores, and the market is becoming more and more receptive to this form of business. The reporter learned from Fanyu District Economic and Trade Bureau, Wal-Mart Guangzhou Sam member store is expected to invest 30 million U.S. dollars, store area of 23,000 square meters, and equipped with nearly 1000 parking spaces. Wal-Mart sources said that the mall's merchandise structure similar to the Shenzhen shop, will be from Wal-Mart more than 20,000 kinds of best-selling products, and then pick 5000-6000 kinds of cost-effective main consumer products.　　Sam's membership fee is about 150 RMB/year per card, and all items purchased during the period can save 5% shopping expenses.　　It is revealed that the opening of the shop in Guangzhou, Wal-Mart is in cooperation with the Guangzhou Sea-India group, the establishment of a joint venture in Hong Kong. People familiar with the matter said that Wal-Mart before the major and deep national investment joint ventures, not separately registered companies, all branches of corporate income tax, value-added tax and other unified by Wal-Mart headquarters in Shenzhen, the local side only pay a small amount of business tax. However, at the end of 2008, the Ministry of Commerce to the foreign retail store approval authority to the provincial business sector, Wal-Mart quickly adjust its strategy, in Hubei, Hunan, Chongqing and other countries in the beginning of this year have set up more than 10 wholly-owned companies. "In Guangzhou and the Sea-India group to set up a joint venture, the tax can be left in Guangzhou, conducive to catering to local governments, for the future to get open the administrative approval of the shop to pave the ground." Wal-Mart has not responded positively.　But it was revealed that the company began this year to speed up the expansion of Sam's membership shop, plans to open up in the first-tier cities, and particularly large cities will open 2~3 stores. This reporter Ting Ali Sham member of the store (Sam's Club) to organize and manage members of the way to achieve the purchase and sale of the store. Features one is the storage-type sales, that is, by the store at the same time assume the role of warehouse and merchandise sales, many products are set into a dozen or three five together to sell, with a certain wholesale nature. Second, the use of membership to lock the target customer base, that is, by absorbing members to ensure that the store always has a certain number of customers, and the average annual membership fee to each member, where the main card members receive 150 yuan/year dues, the deputy card members charge 100 Yuan/year dues.