Wal-Mart official holding No. 1th Store: Electric dealer "Three Legs Walk"

In the external challenges and expectations of the sound, Wal-Mart's increase in the number 1th stores in the recent official announcement of completion. At this point, Wal-Mart held 1th stores to increase to 51%, while the founder of the 1th shop has a stake of less than 10%.

Wal-Mart said that in the distribution of Chinese electric business, its follow-up will be based on shop No. 1th. In this respect, the industry has expressed good, electricity business must be done, and 1th stores have a mature team will provide management and technical support. But in the short term, the electric business wants to profit still more difficult, and at present Wal-Mart "three legs" the development of the electric business also has the hidden trouble. "Follow-up Wal-Mart in the electronic business if there is integration, will be using the platform of No. 1th store to integrate other platforms." "Dingli, founder of the first retail network, said.

To be a dealer is inevitable

After the completion of the replenishment of Shop No. 1th, the company has a total of three channels in China, including the Sam's store online mall and its own development of a new network shopping platform.

At the conference on capital raising, Wal-Mart's global E-commerce president and chief executive, Nier Ash, also said that the choice of No. 1th Store is bullish on its strong leadership team and competitive supply chain management system.

Wal-Mart also said that in China's e-commerce layout, the follow-up major development is still shop No. 1th, because it has a mature operation team and technical support. But E-commerce is only part of Wal-Mart's business in China, and subsequent developments on the physical store are part of its concern.

And the industry has been concerned about the number 1th mall problem, the 1th store Chairman Gege also formally responded. "The mall is a part of an independent operation that is now being done by another enterprise." ”

For Wal-Mart's increase of 1th stores, most people still say bullish. "E-commerce is absolutely essential, but it's too long to reinvent itself." Dingli in this way to the daily economic news reporter said, alone to do the electricity business need to invest a long time, and operating methods and operating entity stores very different. "The physical store team is not the same as the electrical business, the concept of a large gap." ”

"Wal-Mart's logistics is very strong, his knowledge of logistics can be grafted to the electrical business." Dingli said that through this move, Wal-Mart in the logistics of investment can also be paid through the electricity business.

CIC Consultant Senior Researcher Gao Boxuan also believes that the rapid development of domestic e-commerce, market demand and scale continue to expand, Wal-Mart to enter the domestic electricity market is an inevitable trend. "Holding no. 1th store, Wal-Mart has not only acquired an experienced and strength of the local electric business operations team, but also can rely on 1th stores relatively perfect warehousing logistics system, operating platform for rapid development of online retail business." ”

Electricity quotient "Abacus" short term difficult to dial

According to the Ministry of Commerce regulations, Wal-Mart's 1th stores can only do proprietary business, so the number 1th Mall of the third party platform was stripped. After losing mall 1th, Wal-Mart has lost the most profitable part of its business.

"For Wal-Mart, its dealers are not going to be profitable in the short term, especially since shop 1th is making it harder to profit from a third-party platform," he said. "Dingli points out.

In Gao Boxuan's view, how to rely on Wal-Mart's widely distributed entity shop for a store for the logistics and distribution is also a major problem.

In addition, Wal-Mart is constantly testing the domestic electricity business, aiming at different market positioning, the formation of shop 1th, Sam member stores and the layout of their own electric business platform. "But the focus can be successful, and e-commerce in particular requires sustained input." "Gao Boxuan the development of Wal-Mart's three-legged walking mode," he said. Wal-Mart is an important way to adapt to the market environment, which revolves around the retail business, but it may encounter problems of increasing management difficulty, dispersing enterprise resources and insufficient professional talents. ”

Ruzenwang, the Electronic Business Observer, also said that while Wal-Mart has some differences in these three parts, the product category has not changed. Such a layout makes competition between each other, while dispersing resources, Wal-Mart follow-up development is indeed a hidden danger.

Wal-Mart has a lot of questions after holding number 1th, but insiders believe the strategy is still good in the long run. Dingli said that at the strategic level, Wal-Mart's move is aimed at capturing market share. "The big environment is not good, the foreign capital is withdrawing, but Wal-Mart has the abundant economic strength, waits for the environment to become good, will be far ahead in the electronic commerce to other competitors." ”

Dingli finally to the daily economic news reporter, according to Wal-Mart, a foreign-owned enterprise style, the follow-up will increase the holding ratio of 1th stores, to the end or will be fully holding. "Now they still need the 1th store's management team, once the integration, Wal-Mart will be a total holding, but the middle of the need for a phase, and the management of the integration between the team is also a problem to be solved." ”