Wal-Mart to participate in Hollywood cloud storage film Program

Beijing time March 14 Morning News, http://www.aliyun.com/zixun/aggregation/32057.html "> Wal-Mart, the world's largest retailer, announced in Tuesday that Will be involved in Hollywood's Ultraviolet cloud storage film program, where customers can take their existing DVDs and Blu-ray discs to the store and convert them into online versions, which can then be viewed on a variety of devices.

As sales of DVDs and Blu-ray discs have fallen year by minute, Warner Bros., Sony and Lions Gate Studios, among other Hollywood studios outside Disney, have joined retailers and equipment manufacturers to launch the ultraviolet cloud storage film service to try to reverse the weakness in sales of physical DVD products, Bloomberg reported. Prevent customers from moving to Netflix and Apple's itunes service, which has contributed less to the studios than DVDs and Blu-ray discs.

Wal-Mart is the biggest DVD seller, and the support of Wal-Mart is an important step in this strategy. This exclusive agreement will make Wal-Mart's film Sales and leasing website vuduvudu.com than the rival Best Buy's cinemanow a big boost.

"This is a landmark step for ultraviolet and the hope for us to start ultraviolet," said David Bishop, head of Sony's home entertainment department. ”

John Aden, executive vice president of Wal-Mart's daily business unit, said the business would be available in 3,500 stores starting April 16 and that the exclusive term was still under negotiation. Each CD-ROM is priced at $2, and the price of upgrading a normal DVD to a high-definition cloud storage backup is $5.

(Responsible editor: Liu Fen)