Wal-Mart troubles haunt Suning Supermarket

Absrtact: How come suddenly a suning supermarket, why they stare at US Wal-Mart, sing this is what play? In the face of Suning supermarket surprise attack, Wal-Mart insiders are very surprised! On January 5, Suning Supermarket in the Wal-Mart mainland China area 117 cities Door

"Why are they staring at us at Wal-Mart, what's the play?" "In the face of the surprise attack on Suning, Wal-Mart insiders were surprised!"

On January 5, Suning Supermarket in the Wal-Mart mainland China 117 cities in front of the door, hand in Suning supermarket "do not queue", "Send Home", "more cost-effective", "Send red envelopes" four brands for a flash activity, to the global offline supermarket king declared war.

Although Wal-Mart and Suning supermarkets have not made public statements about this behavior, but close to Wal-Mart insiders said that Wal-Mart is very concerned about the matter, the night of 5th, its public relations are looking for professionals to understand the operation of Suning supermarket background and strategy, and PR companies to study the response, it is believed likely to borrow its "one shop" Back in 2015, the first electric business war will be intensified.

Wal-Mart troubles haunt Suning Supermarket

Wal-Mart is now plagued by troubles, close shop, layoffs, fraud, the integration of the electricity business is difficult, all kinds of problems forced Wal-Mart. According to public information, Wal-Mart's China margin declined during the fiscal quarter ended October 31. Wal-Mart said it would close about 30% of its existing Chinese stores, which currently has 400 stores in China.

Perhaps a fancy to Wal-Mart at present busy, Suning supermarket began bold challenge action. It is reported that since last August, Suning supermarket large-scale promotion of single product marketing, just 3 days sold 40 million rolls of paper, 5 million cans of milk powder, 100 packs of milk and so on, the popularity. Some industry experts said that the "Blitz Wal-Mart" campaign is not only a marketing campaign so simple, but also indicates that Suning fully opened the market into the supermarket industry screen.

According to people close to the Wal-Mart market executives, they are not prepared for the surprise attack of Suning supermarket, its public relations personnel is also after the incident micro-blog on the crazy biography of related graphics and text, before the emergency sent people to ask about Suning supermarket action background and intentions. And when a media interview with Wal-Mart, it said it was inconvenient to respond, but unnamed Wal-Mart executives said "the current Chinese market, only the traditional spring festival this stage, as an example, the Electricity Business Spring Festival stalls sales of less than 1 per thousand of the total, so it does not constitute a threat." Although they have a headache for the leader, the problem is not difficult to solve. ”

But that is not the case, with Wal-Mart insiders revealing that Wal-Mart may not be able to fight back on the challenges by taking global influence, but does not rule out a store-controlled curve to fight back.

Store No. 1th: Not bad, can be shot and other notice

Shop No. 1th is China's earliest development of online supermarket representatives, although in the industry, but its biggest advantage is in east China, and Suning supermarket back to Suning 1600 stores and the top three of Suning easy to buy, stamina enough to prevent.

According to the internal staff of Shop No. 1th "Know this matter, these two years it is often bullied, you understand." We don't know whether we should be out of our heads or not. Such a statement also mapped out the helplessness of Shop No. 1th. China's electric dealers have always liked to fight, and a shop is so hard to spell out. But since being included in Wal-Mart Gate, its PR marketing has been limited to the foreign-style, can not be challenged, but also the headquarters of the unified arrangements, which may explain the recent relatively quiet shop.

On the other hand, because of the continued loss of a store, and Wal-Mart China's performance pressure to force them to not hesitate to support the brutal growth of a shop and nationwide expansion, objectively also limits their rapid growth. A store insider said that if Wal-Mart can be alarmed, the increase in the number of store investment, may also be a good opportunity.

Above all, it is not a bad thing to look at a shop. Whether or not Wal-Mart's headquarters will authorize a store to play openly with Suning, but secretly certainly will be in the price and merchandise to give ammunition support, the war has been opened.

Consumers expect price wars

War, not the end, the result, is the most important. Suning's Internet supermarket and Wal-Mart's campaign is not back to the arrow, whether it is obvious on the public relations war, or secretly price, supply chain competition has been out of hand. On the line is the electric business and the line under the King Pk, or online and online confrontation, with the overall volume has a direct correlation, but also in the spring festival such a special period. Is it the achievement of another brilliance of the electric quotient, or is the offline supermarket to save a bureau? Can electricity dealers really rip a big hole in such a concentrated consumption period?

What we want is a result, a result that is fed back to the market. This is a result that can bring benefits to the consumer. A battle is not the outcome of the problem, the market, is a long-standing need to cultivate, but it can guide the direction.

Suning supermarket challenges, looked really full of confidence, I hope it can do some as, really can make some different results in this spring festival, let everyone applaud, let the market speak. After all, competition is a good thing for consumers.

Wal-Mart, Suning supermarket, a shop, this pattern will be what? Please don't let us wait too long.