Wall of the local information station and the "Garbage Station"

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Now more and more webmaster began to do the site activities Ads QQ Group, yesterday was finally a long-term active in the group of local information Stationmaster moved, decided to buy a year of advertising, I generally buy is a year, in order to be able to reduce the average cost and access to advertising resources in the advertising period of the increase in the flow of additional revenue. So began to the local information station for careful inspection.

First look at the PR, pr=5, but also good, advertising location of the link to introduce the effect should be good, the site and more than 20 local quality site stability for a link.

Then look at Baidu included, Baidu included more than 6,000, less. Generally included in more than 6,000 information station traffic will not exceed 3000IP, unless it is some large flow of keywords station. However, because the site was revised four months ago, you can not make a decisive reference.

Finally look at this station information and popularity, careful observation found that the site information is generally less, but more average, perhaps the webmaster manually supplemented some no information column information. And found that part of the field of urban duplication of information and spam more.

At this point I began to wonder, as a valuable and a certain viscosity of the station will not be like this, so I carefully looked at the title of this station, the key word is "Wuhan classified information Network-Wuhan Second-hand market | Wuhan Home Rental Network | Wuhan Second-hand computer | Wuhan second-hand car" search, found in addition to "Wuhan Classified information" Can be ranked in the first few, the other keywords are all ranked after 8.

So I understand that the local information station in its own positioning on the serious error, from the analysis of the word, Wuhan second-hand market has 2 5 years old station firmly occupy the market most of the share, he placed in the left two words but not even the first 10. Wuhan Housing rental market in all places are the warlords, a new personal information station want to foothold here really difficult to imagine the difficulty (the author 6 years old station room letter net, rely on hundreds of outside the chain and 6 years of focus on the property, can reluctantly row before five, this shows). Wuhan second-hand computer, Wuhan second-hand car these words are also the local old station and the field of strong Dragon competition, ranking performance is very poor.

Baidu included less, ranking poor, there is no stable flow and accurate brand positioning is the typical performance of many local information stations, especially the classification of information stations more prominent, early classification information sites generally have no stable flow and accurate brand positioning of the common problems, but with the development of the industry, National classification information site brands are gradually changing, net focus on information platform at the same time gradually optimize the flow structure, to give up the flow of garbage without viscosity and strengthen the brand column of viscosity. Bai focus on second-hand information services, must be enough to focus on the shop façade rental transfer services, the old classified sites have to adjust their own strategy.

and many local personal webmaster? The author contacted this webmaster, give him these opinions, finally but helpless look at the QQ sent over these words, "are going to do not do Wuhan" "Jingzhou how Ah, I have a Web site" "Zhuhai and Changchun, I have already registered Web site."