Wan Hing Senior Vice President Fu Yuquan: Product is the best marketing

Flying Elephant Network News

(Gao Jingyu/Wen) at the world's largest American International Consumer Electronics Show (CES), a mobile Internet application provider from China is particularly interesting, it is the WAN Hing software. Founded in 2003, Wanxing software company is an international software enterprise that provides industry-leading PC applications, mobile Internet applications and gaming products for global users. Products covering digital media, digital documents, system data, mobile applications, games and many other fields, at home and abroad more than 160 countries and regions have millions of paid users. Last December, Wanxing launched its own research and development of Photo + video application software Powercam, it took only three months to achieve 10 million of the download on the App Store. Wanxing Software market performance is remarkable, but in the mobile Internet more open and more gold upsurge, how not to be swept sand, with this problem, flying like network reporter interviewed Wanxing Software senior vice President Fu Yuquan.

The core of mobile Internet competition is technology

When the internet enters the mobile internet age, the application presents an explosive growth, followed by the product homogeneity problem, so many developers or application providers in the development of products to consider whether the product is a good idea, and Fu Yuquan has different views and views, he made an analogy: " The mobile internet is like walking through the Amazon rainforest, you don't know what's in front of you, you don't know what's behind it, or when you run into a stump. If you're in the Amazon rainforest, you can think of a person than the idea of so many people, so mobile internet needs good ideas and ideas, but the core is technology, the core is your products to be able to achieve through technology, otherwise you will easily be copied, easy to be surpassed. “

In the interview process, Fu Yuquan repeatedly mentioned Wanxing launched the "Powercam" this product, and said that although do the same type of photo application There are many, but powercam through the technology to achieve a lot of entertainment elements to blend in, we put the special effects in front, see that the proceeds, It's also particularly easy to share with social networks, and many people will see the product as a light, and we've changed and upgraded the product's experience to make it more than just a photo software. If there are others want to imitate us, I believe it is very difficult, because Wanxing did eight years of consumer software, multimedia This field is Wanxing's strength, so the key or technology.

Product is the best marketing

To determine the success of an application, the number of users is a quantitative indicator, and many developers or application providers think that my products do a good job, but no one to use, so often a problem is the excessive emphasis on marketing, but ignore the product itself user experience. For product marketing, Fu Yuquan that "product is the best marketing."

"In my mind, the so-called marketing is through the entire enterprise, from the user positioning start to product positioning, to market behavior, to sales behavior, has been to the service behavior are marketing, product is only a link in marketing, a good product is the key, good product is the best marketing. For wanxing, we do not simply do the product to sell, but focus on doing a good product. ”

For some domestic companies through the brush rankings to improve product attention, Fu Yuquan said this in wanxing is absolutely prohibited. First, the brush ranked this thing like drug addiction, you will be addicted to, this will affect our company's marketing culture. Second, the effect of brush ranking is very limited, that is to say, he can only deceive competitors.

Village Style Culture

In the interview, Fu Yuquan also introduced the company's internal team and management methods, Fu Yuquan summed it up as a "village-style culture", each project team is operating independently of the studio, anyone who has a creative, team, can apply to the company to set up a studio, as long as the company approved, valuable projects can be done. will not limit the creation and development of personnel space. We now have over 10 studios, each with more than 10 to dozens of people.

For Wanxing's future development plan, Mr. Fu said Wanxing would not invest in commercial companies, mainly on their own products, and planned to be listed within the next three years. 2012, Wanxing software will take the elite route, the number of staff control in 600 people, to maintain as above the compound growth. There are core products in the field of mobile, game or desktop.