Wanda 30 billion to build the world's largest film and television industry park

Wanda Group has once again been overweight in the cultural tourism industry. September 22, Wanda Group invested 30 billion yuan in the construction of the world's largest film and television industry project-Qingdao Oriental Shadow all film and television industrial park started. Industry insiders believe that the Wanda into the field of film and television manufacturing, in order to create a complete chain of film industry. and the business transformation in Wanda is clearly the cultural tourism sector as the focus of development, to enter the world's top 10 cultural enterprises. Investment 30,000,000,004 years to build Wanda Group chairman Jianlin said that the Qingdao Industrial Park project Total investment of 50 billion yuan, which involves the cultural tourism industry investment of 30 billion yuan, real estate business investment of 20 billion yuan, real estate, commercial projects will start next year. In addition, media reports say Wanda will likely work with Hollywood studios in the future. According to the introduction, Qingdao Oriental Shadow are the film and television industry as the core, covering tourism, business and other functions of large-scale comprehensive cultural industry projects, but also the world's only TV location, film and television production, film and exhibition, film and television tourism integrated functions of the project. The project is scheduled to open in June 2016, and the June 2017 film and television projects are all completed and opened. Jianlin pointed out that Qingdao Oriental Shadow is the implementation of the national cultural power of the major measures, is Wanda cultural industry development of a major strategy, but also to build the Chinese culture of the world brand's major efforts. With the continuous deepening of cultural consumption, China's film and television industry ushered in the "golden Decade", the 2012 Chinese film box office for 17 billion yuan, the industry is expected to break through 22 billion yuan this year. Jianlin also believes that 2018 years ago, China's film box-office revenue will exceed North America, 2023 years ago will be twice times that of North American box-office revenue. He explained that the development of the world's film market in China, one is gradually rich 1.3 billion of China's population to support the European and American countries can not be compared to the huge consumer market, the second is more than 4000 pieces of high-quality film screen of the industrial development speed, so that the film industry continued blowout. Li Maikuan, chairman of the Chinese Film Association, said that as the world's largest cinema line operators, Wanda also entered the field of film and television manufacturing, to create a complete film industry chain. Jianlin that in the development of the film and television industry, Wanda is more than expected through the film and television industry to stimulate the development of business and tourism, because the business and tourism cash flow is relatively more stable and predictable, and "cash is King" is Wanda has been adhering to. Cultural industry into the development focus is understood that Wanda Group currently four major industries for commercial real estate, luxury hotels, cultural tourism, chain stores, the current commercial real estate is still Wanda's "beam", but the business transformation in Wanda is the cultural tourism plate as the development focus. At the 2011 Annual wrap-up conference, Jianlin explained the reasons for the transformation of cultural industries and tourism: "China is so big that within 10 years there will always be a few commercial real estate developers with some competitive ability, which would impact on Wanda's business." Therefore, it is necessary to consider, in order to maintain the original competitive advantage, for the next 20 years to reserve a new core competitive advantage, do culture and tourism onis to create a new competitive advantage. "And Jianlin's deep sensitivity to policy and deep personal relationships are also one of the reasons why Wanda has continued to invest in the cultural industry," he said. During the Twelve-Five-year period, China will double the income of the cultural industry, and realize the income of the cultural industry by 2020. "This means that if the measure is translated into quantitative indicators, the Chinese cultural industry will have a net increase of 1 trillion yuan in income by 2015, and a net increase of 2 trillion yuan from 2016 to 2020." "The cultural industry is an industry that has no ceilings," Jianlin, based on the internal statement. Jianlin in a number of public occasions, Wanda's goal is to do the world's largest cultural industry group. It is reported that the current Wanda cultural industry group 2012 years assets of 31 billion yuan, cultural industry income of 20.8 billion yuan, is China's largest cultural enterprises. The cultural group plans 2016 year income to reach 40 billion yuan, enters the world Cultural enterprise Top 20, 2020 year income achieves 80 billion yuan, enters the world Cultural enterprise the first 10.