Wanda Electric Trader's huge investment

Wanda Chairman Wang is now ready to readjust Wanda's "plate": In mid-July, Wanda Group working conference, he revealed that the investment will be 5 billion of China's largest number of electric dealers set up Wanda Electric goods card, and strive to achieve a profit of 3 years or at least find a profit model, by 2020, Wanda will be with real estate, Cultural tourism, finance, retail together constitute Wanda's five major business sectors.

Although this is not Wanda's first foray into the field of electricity, but such a big investment for Wanda is not the same as ever, but, "rhetoric" but it is difficult to conceal Wanda's long-standing electric business dilemma: Many years of operation of the million-wire network quietly, electric business executives team have to leave.

Can the Wanda Electric trader find a new profit model again? Relying on hundreds of millions of square million in the country's huge assets, Wanda Electric business is very likely to go with Alibaba, Beijing-east is not the same as the electric business route. This electric business platform can serve Wanda's own business system, realize offline and online resource sharing, and achieve the purpose of activating stock assets.

Wanda Electric Dealer "waits for No Man"

In the half month before Wanda announced an investment of 5 billion yuan to restructure the electricity business sector, the famous professional managers, Wanda Electric COO Mahaiping (Micro-bo) chose to leave Wanda Independent business, thus becoming the last year from Wanda power to leave another senior executive: its predecessor, Wanda Electric Business original COO Liu Sijun also joined Wanda Electric business soon to hang India and go , leaving the company to join another traditional enterprise.

Since the establishment of the May 2012, Wanda Electric business has been the turmoil has been accompanied by: June 2013, has been a Google headquarters E-commerce technology manager, Alibaba International Trading technology senior director of the Yi Yitao from Wanda General manager of the Office of the Post, from its position only six months of time; Wanda Electric Business by Wanda Group CIO Zhu War war Short take over, until July 2014, luxury electric dealer Jiapin Net original COO Donze as Wanda Electric Business CEO, senior Vice President Gaoxiapinghu as COO. At the same time, in addition to the executive, a large number of middle-level backbone is also constantly lost, there are Wanda electric dealer's former employees revealed that in the last two years, the middle of the loss rate of more than 50%.

In the annual salary of up to 2 million Yuan temptation, a number of management is still abandoned, Wanda Electric business is faced with the reality of the dilemma can be seen, and its electric business platform million network, in the online operation more than a year later still silent.

Many people in the industry view, Wanda Electric business executives team's continuous Exodus and Wanda as a traditional enterprise management culture is not unrelated. One of the most widely circulated bridges is that Yi Yitao is unable to accept the management of Wanda's way of leaving. In a media interview, he said: "In Wanda, usually first with the PPT model to report to the leader, all things need leadership approval to do." Our Internet business people do not have this habit, our thinking is divergent-think of where to say where.

As a traditional enterprise, Wanda's internal culture is relatively conservative, which makes it difficult for Wanda to adapt to the enterprise ecology of Wanda from the Internet company. Li Haigang, a well-known IT industry analyst, believes that if Wanda does not change its management thinking in the field of electrical business, the runaway turmoil will continue to unfold.

The use of traditional enterprise management and operational thinking to do the electrical business, is considered to be the Wanda Electric business operation for two years has not been a key reason for the improvement. I am afraid Wang is also conscious of the fact that, in announcing Wanda's new electric business strategy, Wang on the spot, said: "From me to the president in charge of vice president, will not use Wanda Traditional management thinking of the electricity quotient, will not use the real estate thinking mode to think about the development of electric business, will give the power of innovation, decision-making, financial autonomy." ”

However, for Wanda, which already has a considerable size and volume of traditional enterprises, management mode of precipitation is not a day of work, even more impossible, although Wang said "will not use the traditional management thinking of the electricity quotient", but Wanda's management imprint will still be deeply rooted in the daily operation of Wanda Electric Business, " The electric business still needs to have the strong supervision, must have the examination target, including the year goal, the half year goal, the group according to the goal appraisal. "Wang reiterated," if one or two times finish not the goal, must adjust the train of thought; ”

In the model are not groping clearly on wishful thinking emphasizes supervision and assessment practices by the Internet industry to evaluate as "layman supervision professionals", "This is still the traditional corporate culture in the mischief, is the traditional business thought and internet thinking of a contradiction." "Geek Network columnist Zhu Fei that the Internet field is a need to adjust according to changes in the industry, Wanda to do the electricity business needs to completely solve the corporate culture problem."

Profit finals

High-level turbulence is difficult to "smooth" Wanda electric business, it is clear that there is not enough strength as Wang expected to promote the integration of Wanda's resources, which may also be the Wang of the United Electric business giants set up Wanda electric business reasons. "Even if it's not profitable, let me see the direction of profitability," he said. "Wang said.

After two years of setbacks, Wanda at least in the electric business strategy has made a change: no longer rely on their own singles alone, but the United has the strength of the electric business enterprises, rapid expansion of the scale of the electricity quotient, launched Wanda Electric Goods card.

However, the success of the strategy first lies in whether someone is willing to "enter the council", "The Question of Wanda is, can we reach a co-operation with a first-line electrical goods card?" From the current situation of the electric business industry, it may be just Wang wishful thinking. "Li Haigang said, 5 billion yuan to burn money for the internet business is not a big deal, so the first line of commodity cards may not be valued, Wanda will eventually be introduced is a number of two or three wire power business cooperation, but weak and weak joint integration risk for Wanda is also a huge challenge."

However, Wanda's advantage is not only the funds bait, the group's strong offline resources or become Wanda Electric business to attract "partners" heavyweight chips. According to the data disclosed by Wang, at present Wanda in the country has the Bai Jiawan Square, the offline consumer crowd to break through 1.5 billion people; In a few years, Wanda's Wanda Plaza will expand to nearly 200, at the same time has more than 100 hotels and 8~10 home has opened the resort, each year with billions of passenger flow.

In Wang's view, "How to turn such a large consumer into a profit, is the Wanda Electric business need to seriously consider the issue." Despite the advantages of resources, but Wanda Electric business "three years" or let many people in the industry feel too unrealistic, too quick success.

In the real estate sector, Wanda's current play is closer to the real estate developers play, "spend 5 billion yuan to buy land, you have to bring back 5 billion yuan should be the proceeds, Wanda must learn to weaken the capital-oriented." Rand Consulting President Song Yanqing pointed out.

"In the early days of the internet industry, there is a significant difference between the investment in traditional industries and the high cost of spending. "A person in the electric business industry told the China Business News reporter, Wanda is currently using funds as a gimmick, simply do not realize that they are still in the entrepreneurial stage, this" investment mentality to do business "is clearly inconsistent with the development of the Internet industry law.