Wanda hit 5 billion investment in the first phase of electricity supplier

Recently, Wang Jianlin, the richest man in China, released the semi-annual report of Wanda Group. The most notable report of the report is that Wanda announced that it will continue to make every effort to develop its e-commerce business. In a high-profile announcement, it will invest 5 billion yuan in the first phase and join several of China's largest electronics companies with a goal of about three years Find a profit model. In fact, as early as early 2012, Wanda began to get involved in e-commerce. More than two years later, Wanda's Wanhui network is still little-known, but its offline business shopping guide platform. The proposed joint several of China's largest electricity supplier, also triggered a lot of speculation in the industry.

Recently, Wang Jianlin, the richest man in China, released the semi-annual report of Wanda Group that it is necessary to bring Wanda E-commerce to the market as soon as possible to let everyone see the physical image of Wanda E-commerce. "Wanda e-commerce to be about a year or two, let us say that Wanda e-commerce, immediately think of it as a real O2O."

According to people close to Wanda Plaza, Wang Jianlin O2O core is a member system. Members in the card recharge, cell phone scanning spending can deduct, eliminating the need for credit card process. Members through the exchange of points for consumption, you can Wanda hotels, shopping malls, resorts converted use, and in order to obtain consumer behavior big data. The huge membership volume can also be converted into advertising value, adding a new profit point for Wanda.

To this end, Wanda has decided to unite with China's largest several electricity suppliers to set up Wanda e-commerce, they participate in the first phase of investment 5 billion yuan. At the same time, Wang Jianlin also stressed: "There are now some companies are willing to invest, in addition to these identified several companies, there are many businesses lining up, willing to share the high price, but we decided to start together to say Wanda e - commerce.

Although Wanda temporarily failed to announce the list of cooperation, however, some insiders said that "China's largest providers of electricity" are not many.

The reporter observed that at the end of last year, Wang Jianlin made a bets against Ma Yun a million years ago and claimed that "we will soon cooperate." However, more than six months passed without any substantial action on both sides. Today, Alibaba chose to invest in Intime to explore the O2O model.

Instead, in May, Wanda Electronics announced a series of joint activities with Jingdong. At that time, Jingdong insiders introduced cooperation between the two sides is mainly the joint marketing, membership get through, points open up, data sharing in four areas. In addition, the two sides also intend to try to promote the integration of online and offline resources in the supply chain docking.

Industry view

Insiders believe that Jingdong and Wanda in similar values, and have had cooperation, most likely is Jingdong.

Another insiders believe that the current physical retail and electricity providers are exploring the O2O model, there is no successful case for emulation.

Wanda electric providers toss over two years, since the profit model are not clear, to the largest domestic several electricity supplier shares, if it is investment but failed to control, equivalent to pure financial investment, it is estimated that several large-scale electricity providers are reluctant . Reporter Lin Xiaoli