Wanda O2O Mode is the electric business or commercial real estate change?

From Wanda 2 million annual salary recruit general manager, to Wang and Ma Yun's Wager, to December 12 Wanda electric Dealer------------------------------------------------ Wanda Electric Business is to earn enough eyeballs, marketing ability in the traditional enterprise is also regarded as high level, high-profile and also caused a lot of controversy.

Regardless of these controversies, from the mode of Wanda O2O, to the existing electricity quotient pattern, through the WiFi and mobile phone clients through the online and offline membership system, the line of traffic into online membership, and then through a number of marketing formation membership stickiness, back to Wanda Plaza life service businesses to spend. Such a O2O model is clearly reliable, after all, the life of service-type electric dealers so far rarely particularly successful platform.

Wanda Group's multi-industry, it is clear that the application of this model has a wide range of business base, in this foundation through the already mature WiFi business model and mobile phone clients, with the merchants to let out coupons, in the early days to get more marketing members become possible. Just in Wang traditional thinking, it seems that the purpose of doing so is still to think about better investment, higher rents and more advertising revenue.

"After more than a year of development research, what is our e-business model?" In short, the establishment of membership system, with modern mobile terminal advanced technology, the membership consumption of the number, amount, preferences and all of these things to establish and master, and then based on large data to make analysis. According to this targeted to the next stage of investment and adjust the layout of the merchant, is to do this mode. ”

"We have a very low cost of e-commerce investment, because the investment is less, I think our profit prospects are very considerable, for example, advertising revenue, as long as the billion members, selling cars, selling clothing as long as the use of the square, the big will have advertising input." ...... Small and medium-sized businesses, a restaurant, open the cinema can be put into advertising, use this pay money consumption. ”

The above two paragraphs are Wang in public. Of course, in addition to these two paragraphs also briefly elaborated Wanda's E-commerce model, in fact, there are two words to the general situation is:

1, through the WiFi and mobile phone client (two-dimensional code) way will be hundreds of millions of people on the line into the line of over billion members;

2, the establishment of a monetary integration system, through members online and offline consumption.

For the ability to convert the line of passengers to the line, and then become a member, if through the Life service class business This possibility or some, just if want to use two-dimensional code and out of the Tencent system to build a new sweep code habit, perhaps the merchant will not necessarily fully support, after all, micro-letter on the one hand on the online passenger flow has been swept code habits, On the other hand for the merchant can carry on many times the marketing.

Wanda million sinks can do this is difficult or very large, challenge micro-letter Don't say Wanda, is Ali and Baidu together is a bit difficult.

But businesses do want to be in Wanda's electric platform and mobile phone clients to issue coupons, users are willing to the platform to receive coupons to Wanda's offline to spend. But the merchant only has Wanda to be able to send the voucher? Public comments, Tintin concessions, and even Hebei local coupons products-Ruyi discount can achieve this goal.

Wanda Electric business model is reliable, the practice is low cost low-risk, but the pattern is not Wanda Group so big. Plus, from the point of view of Wang, the purpose of the electric dealer is two:

1, it is easier to attract investment and business in the physical store layout (implicit meaning is to increase rental income).

To tell the truth, it is obvious that it is reasonable for Wanda, who owns so many lines of commercial property, to be justified. It's just that this is not in line with the commercial development rules is not in line with "commercial" it is hard to say, not to mention the Internet companies and the line of electric business platform in the diversification of the profit model, the offline entity most through the challenge of rental revenue to compete for high-quality business resources, these business resources have been from the real business to life services business penetration, In particular, Baidu, Tencent, Ali have increased the investment in the map products can be seen.

And Wanda's O2O mode is to increase the rental income through the electricity quotient, is obviously a kind of business civilization retrogression, if Wanda really will this set of models made, perhaps the merchant finally did not benefit in the development of the electric business, but further increased the rental costs. Moreover, the merchant will also add another cost, which is the second purpose of Wanda's electric dealer.

2, improve advertising revenue.

The internet used to say that smart people are selling ads. That I used to believe until the micro-letter in the two-dimensional code sweep a sweep habit formed, I realized three years ago want to put a two-dimensional code on all goods, so that the goods themselves to promote themselves, so that every commodity into a sales channel will be in the promotion of micro-letter to become a reality. In the end, the micro-letter is definitely not based on advertising revenue, but more acceptable to the business sales buckle point.

And the second goal of Wanda's electric dealer is to raise or to get more advertising revenue, which seems to me to be a throwback to business civilization. Of course, advertising is still needed, but if purely for advertising revenue, it seems to be the same as the current day cat, the cost of operating a cat shop has been and offline shop convergence or even higher!

Wanda is likely to hide more ambition, that is, by building a set of integration system to build a new "monetary system", because Wanda's POS system is built, if its line to get through online, and let consumers and merchants accustomed to Wanda's integration system for consumption, that Wanda can be integrated into the consumer currency, Set up and the withdrawal rules of the renminbi, such ambitions and goals can not be further down to think!

Have to say, eventually all the big guy to do the electricity quotient actually all the same--real estate finance!