Wanda Travel announced the acquisition of Shenzhen National Tourism, the new scene, online tour of the Warlords and up

Recently, Wanda Tourism announced the acquisition of Shenzhen national tourism new scenery sector, this is Wanda last year, "running" four travel agencies, the first time this year to acquire large domestic travel agencies. On the same day, the same Cheng announced the change of name to "travel on the same journey", the company from an internet company into a tourism services company. Before this, HNA travel and where to go Network has just signed the "Strategic cooperation Framework Agreement", focus on the layout of the surrounding tour, Cruise yacht and other leisure tourism products. South reporters learned that the Chinese travel industry annual total of more than 300 billion yuan, of which the penetration rate of online transactions less than 10%, but the online tourism market today's growth of 30% to 40%.

Pack up

Last May, the same way network has been to the domestic a-share listing of the "license", the IPO road is left only one foot. "We realize that leisure vacations are changing the pattern of the entire tourism industry, bringing together teams to hold closed-door meetings in Huangshan. 50 participants, 40 people voted to support a further financing, postpone the listing. "The same way network CEO Wu Zhixiang to south all reporters.

So this February, with Cheng Tencent, Boyu Capital, Yuan Wo holding, such as 3 strategic investment institutions A total of 500 million yuan capital injection. Recently, the same way network officially renamed to the same travel, the company's essence from an internet company into a tourism services company, thereby moving towards the battlefield of leisure tourism.

Almost the same day, Wanda Travel announced the holding of a 55% stake in the new scene of Shenzhen National Brigade. South all reporters from the National Travel Agency hundred note that the new scene in the country ranked 13th, ranked Guangdong third and Shenzhen first. According to Mo Yue, vice president of Wanda Culture Group, the travel agency of Wanda is the first to reach Wanda's resort, culture tourist transportation source, become a string of large leisure holiday industry chain. and mergers and acquisitions of the immediate purpose of the new scene is to the upcoming tourist culture in Huadu transport customers. And before, HNA Travel and where to go to the network signed the "Strategic cooperation Framework Agreement", the two sides are focused on the layout of the surrounding tour, Cruise yacht and other leisure tourism products. The capital from the line, offline, line + offline all the poles, toward the "leisure tourism."

Occasion Mobile Interconnection

In this leisure tourism fight drama, Ctrip, where, Baidu, Taobao travel platform construction has been formed. As a catch-up, Wanda travel plans to spend two years on the site of the Wanda Cultural Tourism Project and the main source city, the acquisition of 15~20 travel agency. "If there is a suitable third-party tourism E-commerce site or company, Wanda Travel will also consider the acquisition, in addition, Wanda may also rely on their own strength to invest in the operation of the tourism business projects." "Mo Yue Ming to south all reporters revealed, Wanda Offensive E-commerce, online, offline integration development of the specific path will be three months to decide."

Wu Zhixiang said that the same network will not be involved in the line under the heavy assets, will not bring the cows in, but through the internet technology "to eat better fodder for cows", the supplier service. It is reported that after the acquisition of Tencent additional investment, the same process of all products will be docked micro-letter payment.

"The future tourism enterprises only focus on a certain subdivision of the competitiveness of the construction and resource control capacity building, in order to be invincible in the giant competition." "China Tourism Research Institute analyst Yang Yanfeng to the South all reporters analysis, the reconstruction of China's leisure tourism Business Ecological circle is the basis for the flow of the entrance, is the channel of suction capacity."