Wanda Wading O2O layout line, what other department stores try to transform?

Recently, according to people familiar with the matter, fast money and Wanda based on internal data products in the second quarter can be published.
Wanda Wading O2O on a step-by-step layout line, according to people familiar with the matter, fast money and Wanda based on internal data products in the second quarter can be published. What do other retailers do when Wanda is in the big bucks? In fact, many of them are trying to transform, although there is no high exposure to Wanda, but there are many or failed or learned experience:

Transition passive, start early, slow response: Wangfujing Department Store

Wangfujing Department Store March 23 released the 2014 annual report, according to the annual report data show that the 2014 Wangfujing E-commerce Project construction loss has reached 42.0628 million yuan.
In fact, Wangfujing department store is the first batch began to try E-commerce of the old retail enterprises: In 2007 began to dabble in the online mall, respectively, Beijing Double Ann shopping malls, Guangzhou Wangfujing, Changsha Wangfujing as a pilot to open the business, but until the beginning of 2012, Wangfujing to set up an independent electrical business operations team. Wangfujing department Store E-commerce company deputy general manager Liu Chunji said that last year, Wangfujing Mall after a year of Running-in, has initially formed the prototype of the self-employed, but the real power is in the last September.

Although it is very early to enter the mall, but the Wangfujing department store obviously did not have a positive layout, or in a passive state, 2013, Wangfujing early investment 100 million yuan, but the electric business has always been a little. In fact, to do the electrical business is self-built logistics, natural than Jingdong 1th shop, etc., from the side can also be seen, the merchants did not have a clear policy and purpose on the steering line.

The electric dealer is not the department store wants to do can do: Yintai department Store
Yintai department Store is also part of the early on the electrical business of that group of merchants, November 2010 Yintai Online Line, is a vertical boutique fashion department store operating a large business E-commerce platform, its physical stores support online purchase. October 2013, Yintai and the cat reached O2O strategic cooperation, it seems to be a mutual benefit of the joy, but with its own business has overlap. and Silver Thai NET founder Liao Bin 2013 after leaving office, there are insiders said, Silver Thai network spirit is not, rarely mentioned in the industry.

Comments may have been made, however, as early as the 2013 China chain Conference, Yintai commercial Group CEO Chen advised the department store practitioners do not do pure PC end of the platform, senior retail expert Dingli said: "Indeed, the department store business mode to determine its inability to operate a good electric business, this is the root cause." ”

Q&a: In the final analysis, the department store to do the electricity quotient, is it unwilling to invest, or itself has the limitation?

1. Be cautious in putting electricity into the business

At present, Wangfujing, Yintai, Lee Group department stores in the electricity business investment is also significantly lower than the investment in the entity stores. Wangfujing department Store E-commerce company deputy general manager Liu Chunji admits, do not have the overwhelming advertising and marketing costs, only slow, after all, as a listed company to shareholders.
2. The shortage of electric operators under the line

Zhong, an electronic commerce expert who was in charge of the early projects of Wang Fu-Wang, said that from the actual contact, Wangfujing was subject to talent and other factors caused its implementation.

3. Overlap between business and electricity dealers

Department stores because most of the standard category, and the high overlap with the electrical quotient, its transformation is most difficult.

Q&a: But is there any other way for the department store to enter O2O besides the electric dealer?
Wanda Layout O2o mentioned that Wanda Group has the world's largest offline consumer platform, 2014-year passenger flow of more than 1.5 billion people, this for any business is a considerable data deposition, and the merchant's personal information to the customer to help the user experience and services offline, which may become offline stores in the O2O area of the breach.