Wanda was hit by electric dealer to open online mall for counterattack

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As of the end of June this year, a total of 59 traditional retail hundred enterprises to carry out a network of retail business, operating more than 70 shops, most of the general merchandise industry.

2 million, this is Wanda Group to recruit electricity quotient talented person's sky-high salary. The big business group is high-profile to enter E-commerce, it is reported that the size of the company will be 10,000 people, e-commerce companies under the recent listing.

Wanda Group chairman Wang admitted to the media this year, the serious decline in passenger traffic, online shopping mall on the physical mall impact is very large, so Wanda to do "Smart square", the line and offline combination. Coincidentally, many large department stores or early or earlier have been electric shock, large department store business environment in a serious network impact of the dilemma had to "shock" counterattack. Many internet insiders said that online e-commerce and offline traditional industries do not have to fight a "marching", but can experience the running-in period, through the industrial chain and channel integration, in the future to achieve symbiotic co-prosperity.

Giant Test water

"Wanda's E-commerce has been done for a long period of preparation, specific when the listing is not determined." "Wanda Enterprise Culture Department general manager Liu Mingshe said." Wanda for the electric business high-end CEO open foot, known as "In addition to Ma and Liu, other people can dig to."

More and more traditional department stores are seeing online shopping feast, finished traditional retail big has been "restless", plotting variables.

As a collection of business centers, high-level hotels, business management, sales of properties, theater culture and many other large-scale business groups Wanda, also have to admit that the passenger traffic is suffering from the impact of online shopping malls, this year, the growth rate of the mall has dropped from two digits to Single-digit, the customer's single consumption has dropped rapidly, The willingness of shops to open shops is declining.

In the view of Wanda chairman Wang, Wanda is such a big company, so many retail resources, "do not do online too bad", by electronic commerce will be its commercial real estate, luxury hotels, tourism, cinema lines and chain stores five major business at the same time packaged online, the creation of virtual online business complex.

Although the specific action has not been disclosed, but the line under the interactive O2O mode is widely guessed Wanda electric business route. In the planning of Wang, to do Intelligent Square, the line and offline combination.

Wanda High-profile lift to attract spectators also attracted questions. Because not in the electric business, many insiders think Wanda's business for the electricity business development is not mature, not to mention to the electrical business integration of IT systems, talent, logistics, marketing, after-sales service, such as the five major business, it is difficult to imagine.

Not only Wanda, the traditional department store giant Wangfujing, Guang Bai goods, etc. also in the last year or this year to continue to open E-commerce platform, Canton Bai last year to invest more than 30 million yuan operating E-commerce platform and has been running for more than a year.

"E-commerce is not equal to the online mall, in the existing entity store management based on the development of E-commerce is the extension of the current model." "The director told South reporters, the entity stores, brands, channels, customers and other resources support, this e-commerce model more robust, compared to pure Internet e-commerce more competitive and integrity protection."

Many enterprises stationed in the electricity business, is the time to make money, or early admission to prevent the passive and unconditional acceptance of the electricity market rules? Zhang Yi, senior analyst at China Internet Network Information Center, said Wanda was more concerned about being led by the market or even competitors, "as an excellent representative of the traditional enterprise, Wanda is unwilling to go to the outdated electric business, Unwilling to face the market mature after the end of backwardness. ”

Fight or symbiosis?

The electronic commerce is menacing, carve out the market, many traditional department store big guy unavoidably deeply embattled, "fades pale". Set a net sales record of the "dual 11" electric war, Taobao sales amounted to 19.1 billion yuan, is nearly three times times last year, only this 1 days to achieve the equivalent of a single day of the national social total retail merchandise 30%, Shanghai Golden Week 395 retail business Day sales 3 times times, Hong Kong 3 week retail sales, Jingdong Mall 4 months and suning easy to buy 1 years of sales.

On the other hand, more and more businessmen get together net. From the point of view of the cat, the participants from last year's 2000 increased to 10,000 this year.

China's e-commerce market traded at 1.88 trillion yuan in the second quarter of 2012, up 25% per cent year-on-year, according to Eric's consulting statistics.

Faced with the impact of the exploding E-commerce market, traditional retailers are beginning to covet the cake. China Chain Management Association released the "2012 traditional retailers to carry out network retail research report" shows that as of the end of June this year, a total of 59 traditional retail hundred enterprises to carry out the network of retail business, operating more than 70 stores, mostly in the general merchandise industry.

The thinking is, online e-commerce and offline traditional industries, is prevails, or is expected to symbiotic co-prosperity?

"Only when the offline Giants actively enter the line and achieve the perfect integration of the two, China's real e-commerce era is likely to come." "In the opinion of Internet expert Zhang Yi, giants such as Wanda to enter the electric business, to achieve this vision provides a greater possibility."

It is noteworthy that the electric business in the great environment of the road, the traditional department stores have access to the Internet, but the results have not been seen immediately. According to the data provided by the company, "Hundred Purchase Network" and Guangzhou Friendship online store "Friendship net Tesco" exploration a year later, two department store sales are showing double-digit growth, but after all, low base, and fierce competitors, two department stores in the interview revealed that "do shop very difficult." Department stores are regarded as "enemy", the path of industrial development is worth rethinking.

Guang Bai Goods to this point, more and more department stores to turn their eyes to E-commerce, but E-commerce is not equal to the online mall, department stores online mall positioning is mostly physical store supplement and extension, but most department stores have failed to solve the real store and the relationship between the online sales platform, Also lack of what goods suitable for online sales analysis ability, coupled with the operation of the continuous protection can not be very good solution, resulting in the department store's online mall become a nominal "furnishings."

"To seek market share by sacrificing profits, is not the long-term survival of enterprises, the current traditional department stores do not have their own brand of goods, more rely on channels," Jinan University modern Circulation Center Executive Director Chen Haiquan told the south, this needs to open up independent procurement and inventory, otherwise unspeakable price and market advantage. "

Silver Thai Network CEO Liao Bin that the lack of experience of traditional retailers can find the right talent is the business growth of the key factors. Online shopping business to continue to give force, leading not only to understand E-commerce, but also understand the traditional retail. Traditional channels to grasp the rules and trends of retail experience.

(Source: Southern Metropolis Newspaper Author: Chen Linlin)