Wanelo: Social shopping website

Application Name: Wanelo (http://wanelo.com/)

Establishment Date: 2011

Financing situation: financing

Product Type: Social shopping website

Profit model: Purchase transformation into

Wanelo, a new round of financing for social e-commerce start-ups, is valuing more than $100 million trillion, according to TechCrunch, a technology blogger.

Founder Varshavskaya says Wanelo is a real social shopping site that allows users to collect their favorite items and discover new products. Wanelo wants to make online shopping focus on users, not shops.

Wanelo allows users to identify bookmarks for items of interest and to buy items directly by clicking on a link. Varshavskaya said that Wanelo is by no means Pinterest, because Wanelo's design concept is to let users find the goods available for purchase. Pinterest can only use pictures to collect their favorite products, but failed to provide services to purchase goods.

Wanelo users can search for specific items by classifying them (such as clothing, footwear, etc.), popularity, and recommending friends. In addition, you can browse for information such as the top store or product introduction.

Since its creation two years ago, Wanelo has 6 million registered users (70% active users who regularly visit the site on a monthly basis) and has become one of the most downloaded applications in the App Store. At present the website publishes the product to have 5 million collection times to reach 700 million times. Every day the site's users collect an average of 8 million items.

Wanelo and brand business cooperation is catching up. Varshavskaya points out that retail chains like hints Outfitters and free arranges are about to join Wanelo to create online shops. The profit model of Wanelo is divided into each purchase behavior of the user.

Varshavskaya said Wanelo is currently well-funded, but does not comment on financing.

Varshavskaya also points out that Wanelo has just started and has a lot of work to do in terms of user personalization experience and product Collection services. Wanelo a large number of users and a high rate of access, so attracted a lot of venture capitalists.