Absrtact: August 2014, the United States Regiment net monthly turnover exceeded 4.5 billion yuan. As one of the best product managers in China, Silicon Valley geek entrepreneur, 10 years of sharpening, Wang is how to mature gradually, complete from the product manager to the evolution of the entrepreneur? The following is a Wang venture
August 2014, the United States Regiment net monthly turnover exceeded 4.5 billion yuan. As one of the best product managers in China, Silicon Valley geek entrepreneur, 10 years of sharpening, Wang is how to mature gradually, complete from the product manager to the evolution of the entrepreneur? The following is a summary of the absolute dry goods for 10 years of Wang entrepreneurship.
Wang founder of the United States
First, the spirit of entrepreneurship is not enough
When the campus of the net because Wang did not complete financing and capital chain break, forced to sell.
When the net financing, Sequoia Investors asked Wang them, how to make money? They did not think clearly, answer vague: the site and geographical location, can advertise. At that time, who can want SNS website to make money by game? Wang They did not think, so their answer, not to mention investors, even their own dissatisfied.
On this issue, the joint founder of the net, the United States Deputy President Wang Huiwen Heart first reaction is disdain, rapid growth has a large number of users, the future of the way to make money will certainly have, there is no need to discuss this issue. Investors ask how do you plan to promote? Their answer is that students are going on holiday, ready to do some activities. Investors answer, OK, then you go back to do it. When it comes to the price, they offer a price of millions of dollars. Investors said, you are not low price. They answered, "Wait a while, we'll be taller."
Wang later reflected on his own mistakes: "The most exquisite description of entrepreneurship is that entrepreneurial nature is the pursuit of opportunity, temporarily ignoring the amount of resources they now control." But the entrepreneurial spirit is not enough, you have to communicate, tolerance is very important. ”
Second, only playing with feelings is misguided
The Internet age is the product of the king of the Times, is the perfectionist has a systemic advantage of the era, only a very strong perfectionist people, to the product polished so good, excellent products, the entire company won.
Wang is one of the top product managers in China. However, the product manager to achieve this level is not the problem of doing a good job of the user experience, not the question of whether or not to do something extreme. For the product manager, Wang's view is:
"Feel that the product is to meet the needs of users, you have to understand what kind of people to meet what kind of needs, this is the core of things." As in the development of micro-letters, this team is very literary and artistic, right? More literary feelings, of course, is icing on the cake, but I think is not the key. If a product does not play a solid basic skills, do not know what is the core needs, do not understand what to meet the needs of users, learning those literary feelings, is completely misguided. ”
Iii. the "secret weapon" of the United States Regiment
In Wang's eyes, the United States network is to continue through IT system improvement, training staff, to achieve more efficient, lower costs, to consumers lower prices. Popularly speaking, is to give consumers more, better, cheaper to eat and drink. It's not easy to do. Every day low price, say all understand, do difficult. This tests the company's IT capabilities, supply chain management capabilities. Supply chain management, is to rely on excellent it technology to do support.
Wang said: "IT systems as far as possible in all aspects of the company, departments, posts, links." The value of technology is often short-lived in this industry, but in the long run, most people underestimate the value of technology in the industry. American network in the industry leader, run faster a little more directly related to information, the simplest example, in June 2011, we know how many people in the United States, we did 1.5 after the time to know how many people, these people are not really in the work. When the city expands to 100, there are people who get in every day and people leave every day, as well as the rates. Many of our opponents are not as good as the number of people in the company later than us. ”