Wang: 3G good conduction time user influence Unicom future

Newspaper reporter Lin According to "Beijing Times" reported that China Unicom will invest heavily to promote 3G flagship store, China Unicom's first 3G flagship store located in Beijing Jinrongjie China Unicom headquarters building a layer, not only to provide a one-stop business services, but also allows users to experience China Unicom's 3G business.　　In addition, China Unicom released its performance forecasts: The company's annual operating and financial conditions for the 2009 preliminary calculation, the 2009 is expected to achieve the company attributable to the owner of the parent company's net profit than the company in 2008 Annual report to the owner of the parent company's net profit fell by more than 50%. China Unicom's recent moves, not only to increase the advertising of the terminal iphone, but also opened the application store, which has a positive impact on its 3G development Outlook? Does the capital market recognize Unicom's 3G development initiatives?　　In order to better understand the relevant situation, the reporter interviewed Nanjing University of Posts and telecommunications Wang teacher. Reporter: China unicom is expected 2009 net profit than 2008 big drop 17 billion yuan, how do you think of this data?　　With the development of China Unicom 3G, do you think this development data is reasonable and normal? Wang: January 29, 2010, China Unicom submitted its announcement that the net profit of fiscal year 2009 is down 17 billion yuan, down 50% year-on-year. To discuss whether this development data is normal, we first take a look at the following two sets of data: China Unicom 2008-year turnover of RMB 171.24 billion yuan, the annual combined net profit of RMB 33.91 billion yuan, an increase of 58.2%.　　But this includes terminating the business operation Net profit is RMB 27.57 billion yuan, the initial installation fee deferred income RMB 890 million yuan, and after the adjustment sustained operation net profit is RMB 14.33 billion yuan, falls 5.8% than 2007.　　China Unicom in the first half of 2009, the total operating income of 76.32 billion yuan, down 4.3%, to achieve a profit of 6.62 billion yuan, down 42.1%. Thus, the sale of CDMA business is China Unicom's 2008-year growth in the fundamental location, and to 2009 years, this termination of business has been? It is not surprising that China Unicom's net profit decline has also been affected by the performance of China Unicom. In addition, we should also pay attention to the impact of 3G on China Unicom performance, WCDMA layout also needs a lot of financial support for its performance has a certain "draw blood" role, which will affect China Unicom's annual performance of 2009 years.　　Therefore, while we are concerned about the decline of net profit of China Unicom, we should pay more attention to the potential opportunities and development plans of WCDMA.　　Reporter: China unicom recently increased the advertising of the end of the iphone, but also opened the application store, which will boost China Unicom's development in the future how to play a positive role? Wang: Recently, China Unicom launched a pilot project for two application shops in Shanghai and Heilongjiang. China Unicom version of the new iphone ads also began to land on the local television stations, and propaganda heavyPoint from the previous through the road sign advertising focus on image-building, to render Unicom version of IPHONE3G mobile phone has a wealth of features.　　February 3, 2010, China Unicom's first "WO" flagship store in Beijing opened shop, a total area of more than 800 square meters, the store used the most advanced digital, High-tech interactive experience means, all display equipment facilities are the international leading level. The emergence of these new content and new ways, on the one hand, reflects the change of China Unicom marketing means, on the other hand, it also shows that the three telecom operators after the initial network construction and mobile phone terminal competition, around the 3G content application and user experience of the second phase of the campaign has begun. China Unicom moves frequently, to enhance the user's perception of the product has significant significance and positive role, mainly reflected in the following aspects: first, China Unicom mobile phone application store fully consider the construction of terminal manufacturers, developers and end users of the benign ecological chain, through the integration of industrial chain partner resources to the Internet, Mobile Internet and other channels to build mobile phone application products trading platform, for application software providers, Third-party developers to provide software development kits, development applications and upload to the application Mall, users choose to buy, download and apply, by China Unicom fee for software providers to settle the split, thus reducing the threshold of entry,　　For the cooperation of all parties to provide better cooperation benefits and personalized services. Second, the new ads from different angles to introduce the powerful application of IPHONE3G mobile phone function.　　Not only that, China Unicom has also used advertising to make people rethink that the iphone is a high-end business smartphone, a small mobile computer that can enjoy life and move around the country anytime, anywhere. Third, "WO" flagship store to enhance the reputation of WCDMA effect, enhance the user's sense of WCDMA. At present, China Unicom is the world's most mature, most widely used WCDMA format, with the largest number of the most expensive terminals. This makes it possible for China Unicom's rivals to build their 3G brand image with huge financial resources, thereby weakening the advantage of the 3G format of the Unicom.　　China Unicom to build a flagship store in the 3G to expand the Word-of-mouth marketing effect, enhance the user's perception of WCDMA. In short, China Unicom frequently attack the various movements, not only to enhance the entire business brand "WO" the internal image, but also to bring users a new experience. China Unicom to play its core role in the entire industry chain, integration of all resources, it must be in the content application and user experience, the introduction of richer content, leading users to truly experience 3G life, so that "communication change life" will not stay in the slogan. To do this, China Unicom in the development of 3G business must also do the following two points: first, in the 3G era, capital, technology, management and marketing are difficult to become the long-term competitiveness of telecommunications operators, and focus on the details of the user needs of the understanding, especially the flattening of the Internet has become more and more powerful, It enlarges the detail gap into geometric multiples. China Unicom is developing 3Gprocess, you need to perceive the details from the user's perspective. Secondly, the competition in the 3G era is the competition between all links in the industrial chain, and any link may become the bottleneck of development.　　China Unicom to really enhance the user perception, we must attract enough partners as soon as possible, and establish close cooperation with mutual trust, synergy and shared interests, and enlist the support of a wide range of social forces to attract more users to become WCDMA users and enhance the user's experience perception. Journalist: Goldman Sachs has sung China Unicom, saying that short-term earnings may be volatile due to low base and significant costs.　　Please analyze and forecast the trend of China Unicom from the angle of capital market. Wang: By the end of 2009, with the central bank's policy of raising reserve requirements, the expected strengthening of regulatory policies such as interest rate hikes, and the pressure on the global stock market to exit the stimulus policy, the dollar index has rebounded strongly, and the stock market and commodity markets have fallen sharply. This indicates that the global economic policy expansion cycle, which began in the second half of 2008, has ended prematurely, and the policy level has entered into the tightening cycle, and the capital market will respond accordingly. Specific to a-share market, regulation ahead of time to break the balance deadlock, the market has chosen downward, breaking through the 3,000-point integer gateway.　　The current situation of a a-share and investor anxiety, coupled with China Unicom's 2009 performance forecast is not in line with market expectations, China Unicom from the January 14 closing price of 7.69 yuan all the way down, until February 5 the closing price of 6.48 Yuan, fell by 15.7%. According to the data released by China Unicom, a net increase of 920,000 users in December 2009, the number of new users increased by 14.9% compared with November.　　This shows that since the official commercial, China Unicom 3G new users to show a good trend of monthly growth, new 3G users each month about 770,000 households, and the user's monthly growth value has been far higher than 2G user growth value, in the three major operators in the leading position. This shows that on the one hand, the steady growth of 3G users, on the other hand is the poor performance of China Unicom's share price, which fully explained that 3G good conduction is still time, investors also maintain a cautious attitude. After all, only the number of users is not enough, China Unicom also has to have a richer 3G content, to increase business applications and user needs to match the degree of user experience to enhance the perception, so as to truly improve the user's ultimate satisfaction and use stickiness.