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When Wang or CCTV's famous entrepreneurial talent show, "win in China," the chief producer and host, every time in the recording scene, looking at the various ambitions of the entrepreneurs around, there are always a few minutes, Wang will involuntarily distracted, quietly think, "If I was him, then what?"

Now, "if" becomes a reality. This is the first week of her entrepreneurial reality.

March 17, 2010, lunar February two, dragon head

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0 O'Clock Midnight, Beijing Soho modern city on the top floor of a two-storey 1900 square meters of office, still brightly lit, a group of young people working here are waiting for a new website online moment. Wang in their own blog, Micro-blog and happy Net on the "Release" button, published content is the same, "I have resigned from the CCTV public office, founder of the network." ”

The king achieved the degree of attention she wanted. 10 o'clock in the morning, Web browsing volume explosion caused insufficient bandwidth, video can not play. Data show that the first day of the PV network more than 600,000, unexpectedly rushed to the world ranked more than 600.

18:31, investment bankers ran published microblogging help Wang pull popularity: "The evening eight o'clock and Polifen chat online, career development trajectory, university students employment and entrepreneurship and other topics." It doesn't matter if you look at this interview, we support you more. ”

20 o'clock, the pilot, Wang one side dispatching live scene, while using the hands of the iphone and Micro Bo in the excellent meter user interaction. The live broadcast begins, the manpower is insufficient, everybody is in a muddle.

After the broadcast after the meeting, Wang home is nearly one o'clock in the morning.

Prequel

October 2007 Abu Dhabi

Moment-in Go

That month, in Abu Dhabi, Wang attended the Youth Leadership Training program at the Kennedy School of Government in Harvard University. One morning, they had a group training, each group was made up of people of different nationalities and cultural backgrounds, each of whom took turns to talk about the biggest puzzles in their lives, and the other team helped to advise.

At that time Wang was suffering from the loss of television viewers. Because she found that when she returned home, after dinner, herself, husband, and children were all on the Internet to a computer, but no one turned on the television, even if it is her own TV, this makes her own surprise. One day, the original Ogilvy general manager Li told him that he watched TV and was ridiculed by his son as "you how so earth." Although Wang believes that television has its own audience, but she also realizes that TV cheese has been unconsciously taken away by the new media in the Internet, and they are losing the part of the educated young and innovative middle-aged people who are the main audiences in China. It is also the most valued customer in the advertising industry.

"You moment-in go!" When Wang said his confusion, the other four members of the group from Germany, Saudi Arabia all hesitate to advise her to leave the station early. Later, she said in her blog: "A person can make a lot of mistakes in life, but some mistakes cannot be made, that is the wrong reading times."

But when she created the "win in China" Wind, the third season has been set up, the 2008 plan has been launched, she temporarily can not give up everything to leave.

March 18, 2010, the second day of the online line

Shi Yuzhu's time more valuable or sharp elder brother?

Wang briefly summed up the first day of the online line, the problem, determined to post a recruitment plan in the major recruitment sites, supplementary staff.

Unlike a large number of video sites, claiming that web2.0 network does not support uploading. Wang that the number of video sites have been dragged to death, not only because of bandwidth costs, but also face the nightmare of content review, and the original content of the network does not need to worry about the problem, just need to find a few people to maintain the forum, to see the broadcast when the post can be, even copyright fees do not need to pay, This at the same time bypassing the video field of the most headache bandwidth, censorship and copyright three major issues.

Wang is now the most popular auction celebrity time column, which in the expected. In a day, Shi Yuzhu's three-hour auction price has exceeded 50,000, later, this figure climbed to 123459 yuan.

Wang with Shi Yuzhu, she wanted to do a Chinese version of the Buffett lunch, auction celebrity time, both for those who want to communicate with business leaders to provide a path, and can use the proceeds of the auction for charity. In fact, she would like to put forward to the Shi Yuzhu auction request, but ashamed to reluctant, didn't think Shi Yuzhu active openings, "otherwise you will auction me." ”

Shi Yuzhu, Yu Yu and other finished well-known entrepreneurs, is Wang for so many years in the accumulation of CCTV business network resources, is bound to be king transplanted to the network platform. Wang Cen High, good higher end, she gave you the mission of the network is "serving the country and knowledge groups." When she faced the Netizen voted the most wanted to auction object: "Brother Sharp" network celebrity, she was a bit dumb, the intellectuals Wang temporarily not think how to deal with this difficult auction object.

Prequel

November 2009-March 2010 Beijing

How does television and the Internet crawl to each other?

When Wang has already done the resignation procedure from CCTV, in the middle of November, this is called "excellent meter Net" E-commerce Web site framework has become, the king found that his seemingly brilliant ideas did not go through market research, abstract "success" is difficult to price, even if the pricing can not quantify the effect, users are not willing to pay, No one wants to pay for the Consumer-to-consumer.

"In fact, it is very difficult for a traditional media person to convert to new media," he said. "Wang her transformation process as a" elephant "," when you first came in, do not know how, you can not touch the edge, you do not know how far this place, how deep, you and its gap between how big. " It seems like you're touching this piece, but it's not. ”

In order to understand the mode of the Chu E-commerce, in early December 2009, Wang went to ebay to stay for one weeks, just as she went to CNN study, to all aspects of the person in charge for advice. Until December 7, Wang came back from ebay, resolutely decided to turn off the excellent rice net. This is the first tuition she has paid to the Internet. Fortunately, the process let her into the team, some Internet-related talent began to join slowly.

After a new survey, Wang found that more well-known professionals were expected to teach them, as well as pay no fees and say otherwise. Want to invite these celebrities, on CCTV accumulated so many years of network resources Wang is not a problem, but these celebrities come more, not become a business-to-consumer, become a network TV? So, Wang from the road of Consumer-to-consumer climbed a lap, and back to the track of television, but this is the network TV.

In this way, the beginning of the Consumer-to-consumer-type E-commerce site, become today the network TV platform, the appearance of excellent rice network died once, and regenerated.

March 20, 2010, Saturday, weather, sand, the fourth day of the online line

You're not CNTV.

Eight o'clock in the morning Beijing, the city flying yellow sand. Wang frown, if not to catch up to record the new program "Entrepreneurial outpatient", she really don't want to go out.

Two o'clock in the afternoon, from the dressing room out of the Wang into the studio, all around the familiar but. A few months ago, she was in the same studio, only recorded her in CCTV hosted the file called "we" program; next to help entrepreneurs pulse open medicine guests are her old friend, well-known VC Deng, even to be diagnosed by the entrepreneurs are the year on the "Win in China" program of the old acquaintances; Director and recording department responsible for the original "Win in China" old partner. For a moment, you might even think that this is CCTV's recording scene, and everything looks the same as what Wang did before.

But the difference is that the program's video signal is divided into two roads, the way is hard drive, this issue of television quality recordings will be uploaded on the rice web, it is likely that one day you will also see it on the iphone, in the excellent network with their cooperation, if the Youku potato video site is also interested in the program can also buy the upload , the other is tape, for the future in the various local television broadcast framework to prepare, if Wang's old club CCTV also intends to buy that naturally better, but I am afraid to wait until the separation of the production of the further in-depth.

March 21, 2010, Sunday, the fifth day of the online line

It'll be full soon.

Wang today does not use heavy photogenic makeup, also do not have to carry horizontal vertical posture, pronunciation to talk to people, which makes her look more like an entrepreneur, not a host or producer.

Marketing director Sun Yuanyuan hands with a write of the dense work list to find Wang talk about things, listed above from the beginning of the work arrangements: Update the network of excellent rice microblogging, blog, contact netizens, recruitment interview ... Today's sun is red and swollen right eye, probably acute conjunctivitis. She's been working until midnight for one weeks in a row, and it's actually the whole team of Youku.

These days, Wang is not stuck in these things can not get out, not be able to look around, or stop to think. With her understanding of entrepreneurship, she knows that this is the beginning of every entrepreneurial people will encounter problems, but this still let her some Xu panic, afraid of the future can not make the right judgments.

Today is her date with "Chinese entrepreneur", which is the first time she has been sitting down for a quiet and in-depth interview since the online line. She sits in the 1900-square-metre office, the walls and sofas are both yellow and green, just like the Gingko leaf logo. The next two floors are plants, on the wall, on the table, on the ceiling, on the ground, on the green, on the spider plant ... A variety of green plants lined up to make it look a little like a greenhouse, completely missing the simple and embarrassing of ordinary entrepreneurs. It's like a luxury venture. "I'm not at the stage of starting a business for survival," Wang explained, "And I put all my savings and my family into borrowing money to do this, which is a requirement for personal value fulfillment, which is a different place from the average entrepreneur." Besides, we are a creative industry and the environment is a little better to inspire creativity. ”

Wang's team has more than 50 people, is now interviewing for large areas, will soon reach more than 80 people. She pointed to the vacant seat in the office, said: "The next years may be more than 100 people, the whole house can be loaded into more than 300 people." ”