Wang Chu Cloud: Two transitions for polar routing

Text/Guoren route in the first release on September 6, is already a 99 yuan of popular products. But at the beginning of the inception, the location of the polar route is not so, the second generation of products released a week later, I in the polar route of the newly moved in the tripod 12-storey office to see Wang Zhuyun, he talked about the current adjustment of the polar route, but also talk about the route in the past 2 transitions The company's next two floors are one of the most innovative workshops for the pole route a round of financing, so the choice of this new office address has a lot more meaning. From Apple routing to outbound acceleration "the first thing to do is to accelerate the apple, so the first-generation products can be called ' Apple router '," Wang Zhuyun said, the main goal is to speed up the App Store download, as Apple App Store app server is abroad, when the domestic download speed suffers from users ' criticism At the same time the product profile is also walking Apple fan, the use of aluminum alloy shell. Sell is also "apple price", 150M rate to buy 299 yuan price is not low. But in March this year, Apple and the blue flood, after the cooperation, through the CDN accelerated service to solve the problem of slow download, the pole route lost the selling point. "After this strategic blunder, in order to let the company survive, to go abroad to accelerate the function." "Wang Zhuyun said. (a variety of circuit boards and prototypes in a very routed office) speeding from abroad to parity intelligence but accelerating abroad is not a long-term solution, in the first generation of the official version, the extreme route quietly removed the policy risk of the overseas acceleration function, the use has been established a certain degree of Word-of-mouth plug-in expansion, emphasizing the different targeted acceleration function. Announced that the selling point is also adjusted for more popular "signal strong, fast and stable Internet." "Polar" is also beginning to shift from "geek" to "very simple operation", "very cheap" direction. Referring to the adjustment of the price system, Wang Zhuyun sigh, "is forced by the market environment, do this thing; in the process of doing pole routing, there are already some products in the market, including 360 of the portable WiFi. "The implication is that the price system has been hit, have to adjust," this process is very painful, in order to meet next year's router war, long pain is not as short pain, the price system card master, the pole route out, after 360 of the router all down, millet router price is also in tune. " "Wang Zhuyun is wary and sensitive about the way the Internet Bosses act on routers," he said. Smart routers in the future may have several options to form a new category, so that the polar route to become the forerunner of intelligent routers. This is the ultimate goal of the polar route now. The ecology of the internet giant talk about the internet giants now to the router, Wang Zhuyun think their play is not the same, according to his understanding: the ecology of millet is around mobile phones, televisions, boxes, 360 of the ecology is around security, search and Zhou? Emphasis on the user experience; Baidu's defense itself has not thought well, The small video is the follower of the Fool. And this time the price adjustment, is to let next year have a better opportunity to foothold. In the traditional router vendor side, although the workCan not route the "smart" selling point is so loud, but the price war is the biggest killer, in a generation of pole routing, similar configuration products have bought 50~60 yuan. Wang Zhuyun that the more traditional routers sell now, the more they lose, because after selling one more will lose a user to the smart router, and the more intelligent routers now lose, the more they earn later, because they will retain the user. is not really so, but also the user and the market to decide, watching next year's router war.