Wang do electrical business which ideas, which are not reliable

Last week, the most popular news in the Internet field, no more than the commercial real estate king Wanda United Baidu, Tencent two big internet giants to build Wanda Electric business. After the announcement of the news, we are most concerned about, nothing more than the hands of 5 billion yuan of cash in the second generation of "Teng million" in the end will be how to do the electricity quotient. And as the "million" boss, Wang in the three giants before signing, in Wanda inside another high-level speech, from which you can read the Wang to do Wanda Electric quotient of ideas which reliable, which is not reliable.

Not until the end of next year.

First of all, Wang in this internal high-level speech, again clearly mentioned is still O2O, so about Wanda electric business strategic positioning is O2O has no dispute. Of course, O2O is also a large category, there are a variety of forms of play, Wanda Electric business in the future will be what kind of game?

First of all, it is clear that Wang for the newly formed Wanda Electric Business Executives team is more tolerant, although the expectations are high, but also give enough time and space to try the wrong. In the conversation, Wang clearly proposed Wanda Electric business official on-line operation time is 2015 end, then, if from Wanda Electric business new CEO Donze entry, Wang to the new team to complete the first task, that is, online time at least 1.5. This time, for a new company with a certain foundation (the effort and the results of the last two years ago by Wanda's team), is quite ample.

From the speech of Wang can be seen, the current Wanda business model is not very clear, the overall business plan is still in the argument, has not passed Wang's approval. Wang's evaluation is: compared with the last report, the inability to image further show, it is worth affirming, but also a bit of the place to go.

Wang said the "deviation" refers to the new Wanda Electric business executives team "to consider the profit and business model, consider the line under the integration less." Wang want to see is "specific line under the integration of product development case", because he may be most concerned at this stage, or the first investment to reach 5 billion yuan Wanda Electric business, will be how to integrate and activate his Wanda Group of commercial real estate, advanced hotels, cultural tourism, chain stores four major industries. Clearly, Wanda Electric executives team has not given him the answer.

However, this is precisely the most uncomfortable place for professional managers. You think about the business model and how to make more money, the boss will say you are not high enough, the vision is not long-term, you consider the strategic layout and long-term development more, the boss will say you plan the void, no output. In fact, there is no perfect countermeasure, the boss in this time in fact also need to brush the sense of existence to show his authority.

Main interactive experience But the case is specious.

Speaking of O2O, Wang that the real core of O2O is the interaction and experience of consumption. To this end, he gave a few examples to demonstrate how to play O2O interaction and experience.

The first example is watching a movie, it's a little low. This may Wang has never been on a group buying site to buy movie tickets, especially used to the United States Regiment of the cat's Eye movie app and the scene brush sweep code to take tickets, after all, people are super billionaires!

That's what he said: like watching movies, no O2O, also can see the film, to the scene queue to buy tickets, see the nature of the film has not changed, but if the phone can be booked in advance, choose the number and the seat, to the scene of mobile phone inspection tickets to enter, this is more interactive services, online under the integration of each other.

That's right, unfortunately Ah, these play various major group buying site has already played times mature, now young people are so watching the film Ah, and even his Wanda movie tickets are a lot of movies are through the United States, the public comments network, Baidu Glutinous Rice and other group buying site sold. In fact, more than movie tickets, Wanda Square a large number of beer and skittles, in fact, many have long been with the major group purchase site cooperation.

But Wang's three other examples are a bit trendy, but they are a lot of holes to ponder.

The first one is parking in Wanda Square, he wants to be able to automatically indicate whether there are parking spaces, mobile phone navigation quickly find parking spaces, and even the ability to place a single reservation.

Wang, as a big boss, doesn't know how many years he hasn't parked his car. Wanda Square parking for dozens of minutes it is obvious that parking space is not enough to use Ah! There is not enough parking space, how could it be possible for a person who has not yet arrived at the scene to book a parking space and let the customers who have already gone to the garage door not to go in and wait outside?

The second is the smart fitting, which has a lot of apps in foreign countries, and recently some entrepreneurs in China are trying. However, these games are based on online electrical business, because can not be tested on the spot, so use this electronic simulation method to solve the "fit" problem.

Wang said: "Customers to Wanda Plaza, a clothing store," where people know your measurements and a variety of sizes, automatic for you to choose the style and size "," the work of the fitting, mobile phone can be completed, if satisfied, direct mobile phone payment, bags leave. " Customers to the clothing store, you do not let people try, but to get a mobile phone app simulation fitting, this is not a load of what?

The third example is eating. Wang said: "To a restaurant to eat, you can advance the line to order, line ranked, arranging if the time is still early, you can go shopping, and so arranging when the mobile phone will send a reminder, nothing delay." ”

However, this reminder service is hard to get right. Is it 10 minutes early or 20 minutes ahead of schedule? How do you know what floor the customer is wandering to? Do you want to locate and track each user? Besides, the people who eat in the restaurant when they leave is not the dining room can decide ah, you are in advance 5 a howl? or 2 in advance?

Let your Wang for the richest man to find the life and consumption of ordinary people's pain point, not Wanda Electric executives not due diligence, but the boss to a certain extent killed subordinates subjective initiative.

App idea doesn't make sense o2o struggle for King is not easy

In addition to a clear timetable for Wanda Electric, Wang also stated that, remind Wanda Power to focus on the increase in the number of members, this is to the new Wanda Electric Business management team unloading the burden of loosening. Prior to that, Wanda Electric business CEO Donze said, Wanda Electric business next year's membership number to more than 100 million, sounds strange scary!

However, Wang so-called "increase the number of members to increase the lottery strength on the line," I am afraid to play the industry in the face of tens of thousands of practitioners! Wanda has the money is true, but the money is definitely more than a company. What's so hard to do if you can get so-called "members" just through a big lottery?

For how to increase the number of members, Wang said in his speech: "To increase the number of members is very good to do, increase the lottery strength on the line, took out 10 houses 100 car lottery draw consumers, may be one months members can increase 100 million." ”

Is this a member? Is that what a member defines? This reminds me of a few years ago Gome, Suning stores often held free color TV activities, 5 o'clock in the morning days are not bright, the door has been lined up a long team, but look, I go, all old ladies! This kind of person, even if enter the name, cell phone number even ID card number, What's the point?

Of course, Wang also understand this truth, so he also said: "But the lottery is over, these members become zombie powder, so what is the use of members?"

In addition, Wang to the Wanda Electric business to develop dozens of or even hundreds of app requirements, it is incredible! Wang said: "To increase product development, research and development of dozens of, hundreds of with independent intellectual property rights of innovative applications, so that every business feel good, consciously willing to use, Consumers can also be deeply experienced, willing to use, so that O2O success. "#有外行领导内行的味道

Finally, Wang said, social networking has Tencent, search Baidu, electric dealers have Taobao and Jingdong, but O2O has no big platform. The meaning of the words, of course, is Wanda Electric business to do the future O2O platform King. However, despite the fact that Wanda's real estate revenue is not in the business sector, the revenue from Wanda's commercial retailing is not very large. At least the current information is that Wanda Electric business O2O or around Wanda Plaza and Wanda four major industries, not open to the whole of China's commercial retail and life services. Since then, how to follow the tens of billions of-year scale, and a few times a year of the U.S. Regiment, and followed by the public comments and Baidu glutinous rice potence O2O?

The author of the micro-credit public number: Love cats and Dogs (catdogiloveyou). Without the author's permission, no reprint!